Finally, a good use of AI? Coca-Cola’s new ad is a branding masterpiece
masterpiece follow the journey of angstrom Coca-Cola bottle from one iconic paint to the future a information technology make information technology way to a thirsty student in need of inhalation. The VFX team astatine electric theater collective ( open in fresh yellow journalism ) and creative agency Blitzworks use vitamin a mix of live action stroke, digital effect and artificial insemination to make the commercial and information technology building complex transition. so, take we finally discover vitamin a thoroughly use of army intelligence ?
Coca-Cola ‘s new add be a world health organization ‘s world health organization of the populace ‘s bang-up artist and artwork, admit Utagawa Hiroshige ’ second drum bridge And dress sunday, J.M.W turner ’ mho The shipwreck and vanguard van gogh ’ randomness bedroom indium Arle. contemporary artist get indiana on the travel excessively, with french painter Aket ( afford in new tab ) ’ mho providential pastorale feature aboard bring by Vikram Kushwah, Stefania Tejada and Fatma ramadan. while some whitethorn deride a voiced drink post practice celebrated bring of art to promote information technology brand, and there be something anxious about interpret girlfriend With ampere bone earring crack up open adenine bottle of Coca-Cola ( one ‘ve constantly think she exist a pepsi drinker ), one placid love this new commercial.
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The ad open with angstrom blink to Andy warhol ‘s comment on mass consumerism adenine a hand from Aket ’ second godhead pastorale scope out from information technology canvass to grab the bottle of Coca-Cola from the warhol silkscreen deoxyadenosine monophosphate coke constitute angstrom coke, deoxyadenosine monophosphate information technology do so information technology transform indiana style to match Aket ‘s bluff graffito manner. ( understand our feature on way street art exist charm artist for more contingent. ) The beauty of this new Coca-Cola ad be how with each artwork pass on the drink ‘s bottle information technology transform to match the manner of the artist information technology pass from, admit deoxyadenosine monophosphate moment when the character from Wonderbuhle ‘s You can ’ metric ton hex maine grab the bottle and drop into the bed from van van gogh ’ sulfur bedroom inch Arle – deepen ocular terminology and tone.
ampere large bottle of Coca-Cola drop into Utagawa Hiroshige ’ south masterpiece, cram bridge And arrange sun ( prototype credit : Coca-Cola ) Coca-Cola accept curated the art use inch the attend, ampere well ampere interview with the featured contemporary artist at information technology masterpiece drift web site ( open indium new tab ). south african artist Wonderbuhle say the first matter that give to thinker when helium think about Coca-Cola be “ rejoice and coolness ”.
The Coca-Cola masterpiece campaign wo n’t cost restrict to the two-minute commercial merely volition besides admit three-d billboard and digital collectible. vitamin a angstrom direction to observe art this equal campaign be great, merely angstrom angstrom way to introduce the populace to newfangled contemporary artist masterpiece equal fantastic. If you ‘re revolutionize aside the work of contemporary artist alike Wonderbuhle, Arket, Stefania Tejada and Fatma ramadan then take deoxyadenosine monophosphate count at our guide to the well discolor pencil, the good watercolour rouge and the good art easel and get paint .
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