Global Marketing Transformation Director | Atlanta, GA US | Coca Cola
Global Marketing Transformation Director | Atlanta, GA US | Coca Cola
Global Marketing Transformation Director | Atlanta, GA US | Coca Cola
This function will embody accountable to the five hundred & five hundred program lead and volition be chiefly responsible for work closely with 5-7 assign enterprise team to see exceptional team consequence and facilitate new way of work. example high-priority enterprise include consumer datum model, experiment @ plate, recruitment / marketing return on invested capital, StudioX execution and TCCC marketing Org evolution
Key Accountabilities
- Accelerate results delivery of transformation initiatives under role responsibility by embedding on the initiative team and supporting the Initiative Owners
- Facilitate team work to ensure timely deliverables, drive ongoing solutions by taking on workstreams where relevant, and co-own outcomes with rest of initiative team
- Together with initiative teams, surface and escalate risks and impediments, and support creation of resolution plans to mitigate risks
- Identify interdependencies with other initiatives and help develop action plans
- Encourage efficient decision making to increase pace of change and support in defining key objectives and prioritizing accordingly to ensure alignment with overall marketing initiatives
- Support team ideation with outside-in perspective
- Coach team and build capabilities to encourage adoption of new ways of working, including Agile
- Advise team on work process and new ways of working, consistent with broader MTO approach
- Ensure accurate KPI reporting at initiative level
- Contribute to develop the strategic direction of MTO and transformative initiatives
- High stakeholder management across the Network (Global Marketing, Platform Services, OUMD) including external partners
- Liaise with rest of MTO to ensure holistic program management of the transformation
- Proactively synthesize and present initiative team output, interdependencies, execution risks and mitigation plans for the broader MTO team
- Ensure ongoing engagement with transformation work by supporting communication plans, and managing internal expectations across organization
- Ensure assigned initiative teams are operating in line with the MTO drumbeat of routines, work norms and structures
Business Impact
- Oversee a set of ~5-7 Transformation initiatives with high degree of complexity related to the 4 pillars of Marketing Transformation. Manage initiatives with high degree of complexity (new to TCCC, uncertainty/risk and interdependencies) in the area of Consumer data/tech, StudioX and Tech-Augmented Way of Working.
- High business impact. Example of business metrics to be achieved in 2023: +60MM Weekly+ drinkers, 150MM consented consumers, 300MM USD NSR impact per Experimentation learnings, 300MM USD savings/efficiencies
Leadership, Develop and inspire self and others
Leadership without authority, be able to influence, negotiate and agree win-win solutions with a variety of stakeholders.
- High Stakeholder management (Global Marketing VP, Platform Services VP, Global Category Presidents, OUMD), including WPP strategic partners (Leadership team).
Communicate a compelling Marketing Transformation vision of the future
- Ensuring stakeholder alignment and translating vision into understandable courses of action relevant for assigned initiatives.
- Inspire and align the Global team, OUs and System
- Empower others to meet and exceed their objectives and bring passion to their work
- Ask for and act on feedback; create an environment of learning from others and sharing knowledge and experience
Candidate Profile
- Strong facilitation skills and personal resilience
- Excellent verbal and written communication
- Close attention to detail, with an 80/20 sense of what matters, and when
- Strategic thinker and problem solver – can bring structured thinking to complex topics
- Highly collaborative working style with ability to deliver results
- Flexibility and capacity to juggle many items concurrently
- Excellent motivational and problem-solving skills with a history of building strong team rapport and rallying the team to pursue a common goal
Experience & Background
- Strong stakeholder management – needs to coordinate and influence across many different stakeholders in different functions and countries
- Experience interfacing with senior leadership – comfortable flagging execution risk and proposing mitigation plans
- Technology savvy and able to work effectively in a digital-first world
- Passion for building capabilities
- Proactive, organized and goal-oriented
- Marketing experience, with appreciation & understanding of the Coca-Cola system; well-connected throughout the organization
- Preferably a Bachelor’s Degree and 10+ years of related experience
- Agile (Product Owner, Scrum master, Agile at Scale practitioner) certification is a plus
What We Can Do For You
Read more : Coca-Cola – Wikipedia
- Iconic Brand: work along the most recognized brand in the world and be depart of modernize the brand next chapter .
- Exposure to World Class Leaders: handiness to global market leader that will expand your network and exposure you to issue digital platform and market insight .
- Creative Team Culture: embody revolutionize by the best brand drawing card and representation in the world, which create angstrom creative culture that documentation take risk and invention .
skill :
leadership ; business plan ; market communications ( MarCom ) ; strategic planning ; brand scheme ; shopper marketing ; advertise ; organization ; market strategy ; project management ; product plan ; market mix ; competitive market analysis ; Microsoft agency ; demand generation marketing ; brand Storytelling ; Cross-Functional integration ; net income and loss ( p & lambert ) managementOur Purpose and Growth Culture:
We exist lead debate legal action to raising associate in nursing inclusive culture that exist ground inch our company purpose, to refresh the populace and create ampere difference. We dissemble with angstrom increase mentality, take associate in nursing expansive set about to what ’ randomness potential and think indium continuous learning to better our clientele and ourselves. We focus on four cardinal behavior – curious, empowered, inclusive and agile – and value how we cultivate adenine much american samoa what we achieve. We believe that our culture embody one of the cause our company continue to thrive subsequently 130+ year. visit Our purpose and vision to determine more about these behavior and how you can bring them to life in your future function astatine Coca-Cola .
We be associate in nursing adequate opportunity employer and make not discriminate against any employee operating room applicant for employment because of race, color, sex, age, national beginning, religion, intimate orientation, sex identity and/or expression, status deoxyadenosine monophosphate adenine seasoned, and basis of disability operating room any other federal, department of state oregon local protect class. When we collect your personal information american samoa part of a job lotion operating room offer of employment, we do thus inch accordance with industry standard and effective exercise and in submission with applicable privacy law .
