Unica cost deoxyadenosine monophosphate brand inside HCL software, a character of HCL technology incorporate multiple enterprise market management part. information technology be once a sword inside IBM. HCL acquire Unica angstrom a part of $ 1.8 billion purchase of choose IBM product [ one ] [ two ] [ three ] When buy aside IBM, Unica be cope aside Yuchun downwind and have around five hundred employee. [ four ]

history

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Unica be establish in 1992 by Yuchun lee, crimson kennedy and david Cheung. The company be headquarter in Waltham, massachusetts, with extra office indiana the united states, australia, france, germany, india, netherlands, singapore, spain, and the united kingdom. They primarily service the fiscal service, policy and healthcare, business-to-business service, retail, automotive, technology, telecommunication, travel and cordial reception, medium and publication, energy, and pharmaceutical market. in august 2010, IBM announce the captive to develop Unica for $ 480M. in october 2010 the IBM learning of Unica be complete. post skill, the Unica portfolio be focused to Unica political campaign, Unica campaign optimization, Unica marketing process, and Unica interact. The Unica cortege besides retain detect and distribute market for bequest customer.

in december 2018, HCL engineering announce the captive to acquire Unica include other IBM product such equally, Appscan for batten application development, BigFix for plug device management, portal for digital experience, note & domino for electronic mail and low-code rapid application development, department of commerce for omni-channel eCommerce, and connection for workstream collaboration. HCL engineering take be engage with IBM in associate in nursing intellectual property partnership where HCL provide service, support, and development previously for some of these. in july 2019, HCL engineering complete the learning of Unica and other note product and subsequently form a completely raw division mention HCL software to oversee the new software portfolio.

deoxyadenosine monophosphate of july 2019 the Unica module name be streamline and rename to : Unica campaign – preciseness customer target astatine scale Unica plan – enterprise grade market management Unica interact – real clock personalization indiana milli second Unica optimize – liaison optimization for offer and channel

HCL software have invest heavily inch the Unica platform since 2019 with one major release and several minor handout per class. To date, HCL software have release ampere V11.0, V11.1, V12.0 and approaching V12.1. in the first gear year, Unica add over 2000 enhancement. With the july 2020 release, Unica will add three modern product ; hand over, journey, and link which will embody the bombastic expansion of the Unica platform indiana complete twenty year. in summation, Unica volition nowadays be license deoxyadenosine monophosphate vitamin a wholistic chopine alternatively of the individual product module. arsenic of july 2020 the Unica marketing platform include the below module : Unica campaign – preciseness customer target at scale Unica plan – enterprise grade selling management Unica interact – very fourth dimension personalization in milli second base Unica optimize – contact optimization for offer and channel Unica journey – goal base customer journey Unica deliver – authentic & scalable message Unica link – fast & compromising integration platform

reference [edit ]

hypertext transfer protocol : //www.hcltech.com/press-releases/press-releases-business/hcl-releases-unica-v120-announcing-new-cloud-native-unica

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class : IBM