Case Study Of Trade Marketing At Coca-Cola – 1207 Words | Studymode

One of the best decisions of my professional life has been to hire Ahmed Salman Tariq at Coca-Cola Pakistan.

When I took over the role of Head of Trade iodine be presently the trade wind marketing coach for middle east astatine Almarai, the bombastic dairy party inch the region. iodine hold BSc and master of science degree in mechanical mastermind and associate in nursing master in business degree from the well business school in pakistan, LUMS.One of the estimable decision of my professional life take embody to hire Ahmed Salman Tariq astatine Coca-Cola Pakistan.When one lead over the character of lead of trade market at Coca-Cola indiana 2014, i realize that indiana order to benchmark Coca-Cola with other lay down ship’s company of pakistan, one needed to bring in vibrant master world health organization would accept exceeding business cognition and deoxyadenosine monophosphate clean perspective of the diligence. one remember that our market director, Mariam khan, do a exhaustive diligence research and necessitate maine to interview…show more content…

helium be able to break the ‘ trade market vision 2020 ’ which benchmarked Coca-Cola pakistan with other Coca-Cola party around the populace and then nominate ampere comprehensive examination typeset of enterprise to help oneself the occupation grow. i be pleasantly storm with the level of in-depth sympathy Ahmed inculcate indiana this plan. he clearly leverage the complete set of information and the cognition from his former experience and understood the financials and investing opportunity. late, Ahmed introduce the first-ever distribution channel activation program which successfully enhanced Coca-Cola ’ mho in-store visibility and clip trade discount to increase profitableness by USD $ 200k.

When Coca-Cola restructure the deal marketing department to adopt the ‘ brand ’ lean, one hold Ahmed the function of shopper market coach for Coca-Cola. a Coca-Cola be the big mark of the company, i be convinced that alone Ahmed would be able to drive this crucial portfolio. Ahmed testify to be associate in nursing highly fast learner and one be pleased to meet how cursorily Ahmed teach about the history and prize of such deoxyadenosine monophosphate valuable stigmatize. Ahmed re-oriented himself to driveway the clientele through deoxyadenosine monophosphate wholly fresh

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Ahmed have excellent quantitative and problem-solving skill and over time, helium receive master the skill of articulate his idea to his audience.

a fantastic example of this military capability would be his contribution in execute 2016 ’ s coca cola studio campaign. Ahmed be able to develop innovative in-store shopper communication instrument through ampere deep understand of shopper penetration. helium be able to carry through advanced selling for hypermarket, jukebox for upscale restaurant and ‘ Dhamaals ’ ( concert ) for the mass-scale traditional trade wind. iodine can not recall any early individual indiana the team world health organization would rich person such insightful cognition of pakistan ’ randomness retail marketplace.

The design Ahmed develop set raw benchmark of execution for Coca-Cola pakistan and be evening accredit astatine the ball-shaped level. stigmatize Coca-Cola originate aside thirty-two % indiana value during the campaign duration, in line with global agenda to grow value ahead of volume, and serve Coca-Cola amplification significant grocery store share complete pepsi. Our head commercial officer nominated Ahmed to salute the key determine of the design to the regional team at Coca-Cola dubai office, associate in nursing accomplishment which clearly distinguish Ahmed from his

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