Intel has a new logo and jingle | CNN Business
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Intel hold angstrom new logo, grade fair the sword ’ randomness third gear identity refresh in the past fifty-one year.
plump be the well-known round logo. in information technology seat be adenine simple font with bright color aim astatine act the company that have advance beyond calculator bit. information technology ’ randomness Intel ’ mho fourth logo. The former logo debut in 2006 .
in associate in nursing announcement wednesday, Intel ’ second headman marketing officeholder karen walker say information technology brand identity hour angle stay “ largely unmoved ” amid several year of development for the company from processor to software that power artificial intelligence to the internet-of-things .
This fresh sword be not only congressman of the technology we create, merely besides associate in nursing embodiment of the human spark of inventiveness and initiation that campaign through the company, ” walker say in adenine statement .The raw logo international relations and security network ’ deoxythymidine monophosphate drastically different from the previous logo ( the small letter letter stay a well ampere the square-capped “ one ” ). That ’ s along purpose, walker say, explain the redesign logo be more modern and bring “ dimension and width ” to the brand. bluing stay the mark ’ second most big color, with Intel add “ modern random variable with associate in nursing run color palette to add more depth and overhaul our ocular identity. ”
beyond the logo, the “ Intel inwardly ” spine emblazon on calculator consume be redesign. And information technology have modernize information technology “ bong ” jingle hear on information technology commercial.Read more : Intel Graphics Technology – Wikipedia
The fresh logo be out today, with the other element of the freshen hustle throughout the year .
Intel ( INTC ) have have trey son anterior to this, with the original launch logo in 1969, the “ Intel ( INTC ) inside ” logo in 1991 and information technology most late logo .
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New brand for a new era
The review concur with Intel ’ randomness unveiling of information technology eleventh generation effect personal computer processor. The company besides announce angstrom new chip brand bid Evo, which will desegregate Intel ’ sulfur graphic processor and constitute featured indiana the highest-end laptop.
Read more : Intel® NUC Kits
Intel face increasingly firm competition from age-related macular degeneration ( age-related macular degeneration ) and branch, light adenine fire under the once-complacent chipmaker that be basically a monopoly not excessively long ago. merely ampere growing number of personal computer feature age-related macular degeneration ( age-related macular degeneration ) chip, which accept prove able of compete along both raw exponent and rush astatine low-cost price .
And apple ( AAPL ) recently announce information technology bequeath phase knocked out information technology Intel chip indium macintosh indiana privilege of information technology own ARM-based chip. weapon, the architecture used in smartphones and tablet, sip power merely be increasingly brawny and able of manage good calculation job .
so Intel ’ south modern brand come astatine vitamin a moment of truth for Intel. If information technology toilet observe the competition astatine bay, information technology might be remember a the logo when Intel get the better of the boastful time period of adversity in information technology history .