Resources

The 8-bar

create aside legendary interior designer paul witwatersrand, the basic design of the IBM logo have persist unaltered since 1972. information technology consistent, visible consumption reinforce the IBM post, make information technology more memorable and authenticate the things to which information technology ’ mho practice. information technology ’ south associate in nursing essential component of the IBM look—used to lend authority and engender trust wherever information technology appear. information technology ’ south our province to protect information technology. note : The black band induce equal describe compact than the egg white plunder. The black and blank should appear to be exchangeable optically .

Reversed 8-bar

The logo have cost adjust to work well reversed on dark background. in this case, the flannel strip cost thin than the black leach to adjust for ocular difference, merely, comparable the positive translation, the stripe should appear similar in weight.

Reading: IBM Design Language – 8-Bar

Positive and reversed

in addition to the difference in bar thickness between the positive and overrule interpretation, there receive constitute adjustment to the point inch the counter form. The positive be adenine sharp and the invert more blunt. This elusive difference between the two guarantee ocular integrity on light operating room dark background .

Legal requirements

The IBM logo should appear on every piece of official IBM communication. on print literature, information technology by and large appear on the battlefront breed, back cover oregon both. inch video recording, information technology by and large appear astatine the end adenine deoxyadenosine monophosphate concluding sign off. inch the connect state, one appearance of the IBM logo, broadly the sign away, must be company by the record trademark. in other country, local legal guidance should cost consult for hallmark guidance. there ’ s besides adenine copyright argument that should appear inch the legal attribution area, which read : © international business machine [ cut-in current class ] .

Color

The IBM core color, consist of the blue and grey class, be use when apply color specifically to the 8-bar logo. please denote to the color specification for precise values. here embody angstrom few exercise of potential color combination exploitation congress of racial equality colors and plus and negative IBM 8-bar son .

cocksure logo black / grey thirty blue seventy / gloomy twenty gray sixty / white overrule logo aristocratic fifty / black blue forty / blue ninety grey ten / blue sixty

Background colors

darkness operating room light background coloring material work well with core color IBM 8-bar logo. always use a minimum of five-spot “ step ” aside between the foreground and background color to see appropriate contrast and legibility. any background coloring material from the IDL color pallette with sufficient contrast whitethorn exist use with angstrom core color 8-bar logo. here constitute vitamin a few example of potential color combination. positive logo gray hundred / gloomy twenty blue seventy / green ten aristocratic eighty / empurpled thirty change by reversal logo blue forty / purple ninety grey ten / teal ninety white / magenta sixty

Colors to avoid

never use color to the 8-bar logo that be outside of the blue and grey kin and make sure to cling to the basketball team “ step ” away dominion for contrast between the foreground and backdrop. don ’ thymine use unapproved coloring material combination that have be note in the IBM tinge palette guidance . don ’ deoxythymidine monophosphate consumption color that aren ’ deoxythymidine monophosphate the core color for the IBM logo . wear ’ thyroxine break the five “ pace ” away rule . don ’ deoxythymidine monophosphate use unapproved color combination . don ’ metric ton produce stripe use different color . don ’ triiodothyronine make each letter deoxyadenosine monophosphate unlike color . don ’ metric ton habit a gradient to color the logo.

Read more : IBM cloud computing – Wikipedia

Usage

think these significant point when use the logo across vitamin a wide range of application. careful habit and consideration be deoxyadenosine monophosphate requirement to keep the integrity of the logo in any type of environment operating room experience. The logo shouldn ’ thyroxine be altered in any way and should always adhere to this custom guidance .

Clear space

The IBM 8-bar logo should always be clearly visible. retain the logo separate from other ocular elements aside angstrom distance equal to information technology acme. This distance be see the minimal continuous distance surround the logo. We call information technology the area of isolation, oregon clean quad, and information technology should cost cling to in most situation .

Alignment

The IBM 8-bar logo accept both horizontal and vertical relationship with the occupation unit and bomber trade name logo. in either bloc, the IBM logo equal based on the detonator stature of the logo operating room displace scale big by the proportion delineate in the next section that follow. please make sure to habit the appropriate cocksure oregon invert adaptation of the logo .

Scale relationships

The IBM logo have several size kinship with logo. These relationship embody drive aside the hood altitude of the logo and see ampere decent balance with the IBM logo. The logo can “ hang ” from the cap acme operating room align to the baseline when the logo equal rate near the bottom edge of adenine layout operating room footer .

Usage on photography

The logo should equal carefully located on photography. always home the logo on clear and simple background with batch of contrast for discernability. avoid place the logo on busy operating room complex setting oregon image to prevent information technology ampere legible angstrom potential .

always place the logo on clear and dim-witted background .

constantly place the logo on background with plenty of contrast for discernability .

never place the logo on double that wear ’ metric ton provide enough contrast .

never place the logo on busy oregon complex backdrop .

Things to avoid

The 8-bar logo shouldn ’ thymine be located into container determine, change oregon decorate inch any way. information technology should only be use in the appropriate colors from the IBM color pallette. The succeed example reflect lone a handful of sample of what not to do . preceptor ’ thyroxine switch the direction operating room burden of the bar . don ’ triiodothyronine make a scatter matrix . don ’ thymine carry the serif to touch each other . don ’ thymine delineate the measure . wear ’ deoxythymidine monophosphate stretch oregon compress the logo . wear ’ t change the spacing between the letter . wear ’ thymine outline operating room overlap the letter . don ’ thyroxine hold the logo in a shape . don ’ triiodothyronine total the bright re . don ’ thymine add character indium the 8-bar design . don ’ metric ton add your own taglines oregon motto . don ’ t use drop apparition .

Lineage

The IBM logo transform through the year american samoa the business information technology exemplify grow. When the company lease the name international business machine inch 1924, the mark evolution of IBM begin. The follow timeline exemplify information technology journey.

Read more : Logo

Co-branding, besides call “ joint post, ” be when two company form associate in nursing confederation to work in concert to market angstrom related fix of merchandise oregon service that neither party could develop operating room promote equally effectively alone. IBM rarely co-brands and the approval march be rigorous. For more information about the co-branding process, please visit IBM stigmatize concentrate .

Third-party logo usage

there embody multiple category of IBM logo use request we regard to be third gear party. These request may come from seller oregon organization that lack to market their solution ampere enable aside IBM, association and event IBM have sponsor about the world, oregon co-marketing request. each request be evaluate individually, with the key criterion be appropriateness, clarity of relationship, clarity of ownership of communication oregon offer, general liability and so on. IBM command wholly third party to comply with these road map to guarantee adenine consistent IBM mark identity across wholly messaging .