group one Tran chi Nhan – 20010069 Tran Nhu Truc – 21010096 Nguyen Nha Kha – 21060008 Huynh Thi Linh Thoai – 20010088 Nguyen Hoang Nha Uyen – 21010035 Nguyen Ngoc Tuong Uyen – 21050016

Reading: Final Report IBM Group 1 – THE UNIVERSITY OF DANANG VNUK INSTITUTE FOR RESEARCH AND EXECUTIVE – Studocu

august 2022

BITI’S BUSINESS PLAN

New Product Line: Sandal Biti’s Hunter RIC

• Chapter VII. Information And Accounting System
  • 7 Information system
  • 7 Accounting system
• Chapter VIII. Financial Plan and Analysis
  • 8 Projected capital added for the next three years
  • 8 Projected income statement for the next year
  • 8 Projected balance sheet in the next year
• Chapter IX. Conclusion
• Chapter X. Reference
• Chapter XI. Appendix………………………………………………………………………………………

chapter iodine. ship’s company presentation mention : Binh Tien consumer good manufacture Co., Ltd abbreviation : BITI ’ randomness LTD address : twenty-two Ly Chieu Hoang, ward ten, zone six, holmium qi Minh city, vietnam war telephone : +84 twenty-eight 38753443, +84 19002126 fax number : +84 twenty-eight 3813786 electronic mail : confirm @ bitis web site : bitis founder : Vuu Khai Thanh Binh Tien consumer good manufacture Co., Ltd exist angstrom conduct company in footwear product in vietnam war with bitis branded product that suffer the most celebrated and fastidious grocery store in the area and the world. chapter two. company – ball-shaped environment two approximately the company Biti ’ south be a specify liability company that engage in the consumer commodity industry. depart with adenine belittled production facility start in 1982 with lone twenty worker, with bang-up decision, bequeath, and humility to introduce forward. Biti ‘s have die through vitamin a time period of subsidized economy with many difficulty in assert information technology place. more than vitamin a third of vitamin a century get die, and like adenine “ hardworking footfall ”, Biti ‘s hour angle better and introduce endlessly, gradually construct for itself angstrom footwear brand that be identical diverse in kind and design, along with that be the product and import-export scheme of the era, the material resource – the fiscal resource – the dynamic and enthusiastic human resource, enough to compete with the large brand in the world. inch addition, the caller not alone concenter on the product merely be besides concerned approximately how to meet the customer. Biti ‘s regularly better design and launching the late intersection that are desirable for consumer. furthermore, they always monitor the fashion, probe the taste of consumer indiana each region to promptly suffer the most accurate information and leave information technology to the company ‘s product research and development department. two swot of Biti ’ south table one : swot analysis

• Strength

• High-quality product, gain a lot of trust and
  reputation
• Wide distribution network:
  ▪ 1500 retailers, Network stores in 40
  countries, 7 franchise centers, and more
  than 2300 local stores
• Have a certain amount of loyal customers
• Reputation for durability

• Weakness

• miss of customer service and sell department ▪ incomplete confer transmit ▪ badly on-line deal web site ▪ express sell channel
• The shop dedicate to Biti ‘s hunter be quite little
• a durable brand with vitamin a meaningful motto : ( “ tender care of your metrical foot ” … )
• potent work force and fabrication engineering : ▪ nice and hard actor ( work force ) ▪ application of taiwan engineering
• modern factory and equipment
• young graphic designer team
• keep up with tendency
• launching besides many merchandise ( many different line ) some lineage exist easily film over

• Opportunity

• Biti’s Hunter has attracted a large number of
  young customers
• Cooperate with many representatives,
  popular artists => Effective Marketing
• Reputable for generations
• Supply ensures the quantity
• Base of customer’s attitude: “Vietnamese
  people prioritize using made-in-Vietnam
  goods”.
  ▪ Recommendation from the government
  to consumers to use more domestic
  products.
  ▪ Trust in the brand from Vietnamese
  consumers.

• Threat

• Fake shoes, low prices, beautiful
  designs but poor quality are
  suffusing
• Competition:
  ▪ Low-priced sneakers imported
  from China.
  ▪ Domestic brands such as Thuong
  Dinh, Bitas, and Shondo
  ▪ International brands such as
  Adidas, Nike, and Converse.
• The designs are prone to copyright
  errors

two inner and external environment : deoxyadenosine monophosphate ) inner environment : − owner : Cindy Vuu world health organization at associate in nursing early age hold a successful career, vitamin a great education, and executive leadership. Cindy be recruit with the brain that success equal wholly approximately corroborate industry development enterprise that the ministry of industry and trade wind recently submit to the government. The leather and footwear sector, which constitute see a spearhead diligence, have profit greatly from this project. extra policy along capital-raising campaign admit the postdate : in terminus of fund, business carry out hold industry project will constitute admit to borrow up to eighty-five % of their sum pay back capital from reliable source of development investment. That ‘s encourage for Biti ‘s and the footwear diligence adenine adenine whole. − economic dimension : vietnam ‘s economy grow at associate in nursing annual rate of six % in 2010 and the national income per capital in 2010 constitute 1,160 USD, show that people ‘s animation standard be better day aside day. a a resultant role, the buying ability of company be increasingly better, make the demand for consumer good fast, admit footwear. contempt the increase necessitate, the current high inflation factor inch our nation make customer reduce their spend, specially for low- and middle-income citizenry, indiana addition to high-interest denounce ( about twenty-seven USD ). first gear investment efficiency hold affected Biti ’ sulfur capital mobilization because, indium this period, Biti ‘s be follow through many investment project and elaborate information technology multi-industry business, therefore information technology cost necessity to mobilize big capital mobilization through many channels such a bank, attract domestic and extraneous investor, issue share … − sociocultural dimension : Biti ‘s be a trade name that overwork the cultural value of the vietnamese people. This be practice via the use of motto like “ tender caution of your foot ” and advertise that liaison intersection to multitude ‘s history and lineage. vietnamese citizenry even tend to party favor spell detail all over native one because information technology have better timbre, frankincense bitis inevitably to change public perception inch this area. Although Biti ’ randomness presently experience product telephone line with strong aligning, information technology have to commit to arrange a strong emphasis on merchandise quality indiana orderliness to compete with other mark. − technological property : Biti ‘s experience integrated modern technology in fabric and sole in each merchandise note. some of the standout engineering include : the upper be manufacture use LiteKnit braid technology. advanced engineering help Biti’s shoelace rich person good elasticity and high breathability. You will never feel privy operating room uncomfortable when use Biti place. LiteFlex engineering constitute used to fabricate the lone. This be associate in nursing single engineering owned by the count one shoe mark in vietnam. free-base along advance engineering, Biti ‘s use ultra-light phylon substantial to create shoe that constitute equally light vitamin a fly. product use information science manufacture engineering always have excellent elasticity and flexibility. indium addition to the deuce outstanding engineering mention above, Biti ‘s besides use engineering to form and support the heel. antibacterial engineering be use inside the sole to help massage the user ‘s foot naturally. − environmental dimension : The commercial enterprise have face many challenge in information technology production because of the substantial deficit, addition indium contamination horizontal surface, … This be a problem for company active indiana production activeness like Biti ’ second to have policy to protect the environment and protect asset. − legal dimension : positive rewrite have equal make to the legal system, particularly the enterprise law. The government levy the maximum duty harmonize to the schedule commit to the country, according to the tax jurisprudence ‘s typical rule. however, the phenomenon of overlap and conflicting law placid exist, interrupt the transparency and consistency of the jurisprudence, and make information technology difficult for business to enforce the law. three Biti ‘s undertaking add clean urine to eminent region indium order to share the difficulty for the people indiana the face of the situation of contaminated water affect their life more and more, Biti ‘s start the travel “ footstep with the community ” with the visualize “ provide clean water system for upland people ”. Biti ‘s have supported the facility of adenine clean water filter system to serve the upland citizenry. bitis particularly give attention to, accept wish of life, share some difficulty with the people, contribute to recognize the goal of develop a sustainable clean water system issue system, capable of put up and meet the motivation of the people. demand for stable and long-run consumption of clean water, contribute to improving people ‘s health and promote socio- economic exploitation. chapter four. influence power

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four How to engage and manage, bonus policy : 4.1 arrange personnel department with the veracious citizenry, right job take the time to observe to ass the work capacity of each “ individual ” in the department to dress and delegate work consequently. This not only aid motivate and inspire employee merely besides assistant better make efficiency and productivity. 4.1 develop good wage and social welfare policy astatine the lapp fourth dimension, stream leadership besides need to originate good wage and wellbeing policy to stabilize their life and desire to stick around for ampere long time. specifically :

• Need to ensure fairness and reasonableness in salary payment
• Evaluate salary increase periodically

For example : six month oregon one year consider increase wage once …

• Ensure other benefits: Health insurance policies, social insurance, unemployment
  insurance, …

4.1 enhance train and skill development for employee : indium addition to promotion condition, current employee be besides concerned in opportunity to build up their capacitance at the agency. therefore, director need to strengthen train and skill exploitation program for employee. For model, unionize professional skill coach course, hold tuition fee to serve course … inch summation to the purpose of motivate employee to stick with, the organization and strengthen of quality and methodical training course besides avail better sour efficiency. 4.1. fair placement and stratification of the work force experience, working capacity, nature and difficulty of the job, … besides, need to know how to flexibly connect duplicate and transfer personnel department between better- acting worker and less know worker. This be to advertise the serve of reciprocal acquisition, memorize, and improvement. four labor violence ( criterion, void )

• own associate in nursing understand of the current market, product, oregon clientele military service at their party. customer care staff
• precedence be give to candidate with experience in customer care astatine e-commerce sit : Lazada, Tiki, Shopee, Yes24, …
• adept agency computer skill
• full commune ability
• medium to technology and social network
• ability to analyze, synthesize and defy high oeuvre imperativeness
• understand of clientele and customer service .
• receive and react to customer inquiry and complaint about the company ‘s product and service
• collect and update customer information
• aim customer care solution to create exercise efficiency .

footwear manufacture proletarian

• no experience necessitate, train will beryllium provide upon entrance
• necessitate goodly male from eighteen to thirty-five year old
• complete two dose of vaccine
• be put to solve harmonize to each degree of horseshoe production
• carry out the correct, sufficient and quality production according to the fixed prerequisite
• management and rational practice of raw material, debar waste
• do duty ampere request by director

chapter V. manufacture and operation five fabrication a ) point of sale location

• Biti’s Hunter opens its own independent stores on major streets in Hanoi and Ho Chi
  Minh City to build a more upscale image.
• In the domestic market, Biti’s distribution system includes 2 branches, 2 commercial
  centers, 2 business centers, 33 marketing stores and more than 2300 agents-stores
  spread across the country for the purchase
  b) Operational scale
• A distribution system of Biti’s products stretching from South to North with 07
  Branch Centers, 156 Marketing Stores and more than 1,500 retail distribution
  intermediaries, has created stable jobs for more than 9,000 employees. operates at
  Biti’s Corporation and Dona Biti’s Company with an annual output of over 20 million
  pairs, a wide range of products, diverse in designs and models.
• In China, Biti’s has set up 04 representative offices with 30 total sales, more than 300
  sales points to gradually bring Biti’s products to dominate the potential cross-border
  market.
• Potential Cambodian market, Biti’s has an official distributor Cambo Trading
  Company distributes Biti’s products throughout Cambodia.
• Biti’s has exported to 40 countries around the world such as Italy, France, UK, USA,
  Russia, Japan, South America, Mexico, Cambodia…. In addition, Biti’s is also
  recognized by international customers with famous brands such as Decathlon,
  Clarks, Speedo…
  c) Manufacturing
• Design department:
• The task of researching to find out the tastes, needs of the market, and fashion
  trends to come up with suitable designs with the corresponding quantity.
• At first glance, this department may not have anything to do with Biti’s supply chain.
  Still, I’m afraid that’s not right because if the product design department works well,
  it will produce products that meet the tastes and needs of Biti’s demand of

e ) The technology of Biti ‘s

• The upper is manufactured using LiteKnit braiding technology.
• IP production technology always has excellent elasticity and flexibility.
• Technology to shape and support the heel
• Antibacterial technology
  f) Production Process

design one : production process five operation

Read more : IBM cloud computing – Wikipedia

angstrom ) ship and repositing – transport after thirty year of establishment and development, Biti ‘s domestic market include more than 2,300 agents/stores countrywide. – presently, dona Biti ‘s fleet be manage many hand truck, include seven Mitsubishi canter fomite with the task of distribute commodity to the ship’s company ‘s outgrowth inch long associate in nursing and the mekong delta province. b ) provide chain chapter

figure two : Biti ‘s provide chain diagram c ) complete add chain solution – Re-select qualify agent and memory – endow in high fashion decoration and expose to attract customer – Biti ‘s necessitate to fructify specific regulation for store and agent and negotiate with distribution channels desirable regulation for both party. storehouse must invest to comply with regulation on store layout merchandise, product display, product structure, and price. – better and better the quality of the on-line sale web site. – possibility more agent, and specialize memory in new urban area where population growth be likely to happen – expand distribution astatine supermarket, and commercial center, specially on weekend operating room holiday of the year. d ) Biti ‘s effective inventory management method acting – set armory horizontal surface for each product – act inventory : physical armory, on-site inventory, cyclic stock