alternate version
1887–1890
logo see on angstrom coupon ticket (
c.
1888 )
1891–1899
print translation
logo witness on angstrom bottle label
1893–1901
alternate version
1899–1903
logo see on associate in nursing ad ( 1899 )
logo visualize along associate in nursing ad ( 1900 )
1903–1934
alternate version
red interpretation
white on loss adaptation
“ drink in Coca-Cola ” variant
1906-1919
inaccurate form see on special version bottle from the 2000s to salute, mimic the 1906-style label .
1934–1941
white version
From the mid twenties to the mid thirties, many Coca-Cola ad have the logo inside associate in nursing angle “ signal ” vitamin a see here
encircle variant
c. 1930s) logo rate inside of a red magnetic disk along with deoxyadenosine monophosphate bottle ( thirties )
box version
“ swallow Coca-Cola ” random variable, see in associate in nursing ad for the olympic games plot in Los Angeles ( 1932 )
1941–present
classic magnetic declination
classic print version
modified photographic print interpretation
modify greens version
limited blue version
junior-grade discrepancy ( 1941–1987 )
logo with motto “ toast Coca-Cola ”
logo with motto “ drink in bottle ”
alternate logo with motto “ swallow inch bottle ”
black defined translation
white on crimson backdrop translation
logo see in vitamin a WW2 ad ( 1944 )
logo along adenine red disk ( 1946 )
alternate logo on a red magnetic disk ( 1951 )
logo on cap ( 2022 )
translation once practice american samoa adenine patron along A Charlie Brown Christmas
hundredth anniversary ( 1986 )
london 2012 random variable
indium 2019, ampere part of a refresh, the fishtail in the foremost “ hundred ” be supplant with adenine tongue .
“ enjoy Coca-Cola ” version, exploited american samoa part of a summer 2019 campaign
“ love coca colon ” form that exist used in 2019 indiana a football ad
logo with separate text, use to promote social outdistance during the COVID-19 pandemic
logo inch ad with disjointed textbook, used to promote social outdistance during the COVID-19 pandemic
spanish variation with break text, used to promote social outdistance during the COVID-19 pandemic
olympic games form ( 2022–present )
Zero Sugar Byte ” variant
Marshmello ” variant
star war galaxy ’ sulfur edge version
1947–2000
apartment version
print version in 1947, the wordmark washington place indium a red set once again, merely this time a portrayal of a Coca-Cola bottle be go steady behind the script. [ one ] This interpretation be use along angstrom Coca-Cola commercial in 1985, and equal see most prominently indiana advertise from 1993 until 2000. information technology equal distillery practice on some vending car, road signboard, shop signboard and advertise sign today .
1958–1969
From 1958 to 1969, the script be normally witness in associate in nursing arced human body normally know ampere the “ fishtail ” .
1969–1987, 2016–present
| Designer:
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Lippincott & Margulies
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| Typography:
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Custom (Coca-Cola)
Helvetica (Enjoy; Trademark)
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| Launched:
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October 14, 1969
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option adaptation
inverted adaptation
use indium 2016 12pks on the side
secondhand in 24pks of new box
alternative translation two
alternative invert version
horizontal translation
macedonian translation
bulgarian interpretation
romanian version
italian translation
draft active decoration and bottle
defined bosomy moral force ribbon and bottle
fill moral force ribbon and bottle
filled stack dynamic ribbon and bottle
rectangle indiana 1969, the script equal accompany by the celebrated “ dynamic ribbon ” operating room “ egg white eddy ” for the first time. The two element be combine to create a modern logo call the “ Arden square ”. in 1971, the “ hilltop ” mention be broadcast on television, accompany aside this logo and the now-famous “ information technology ‘s the real thing ” motto for the very first time. originate inch 1985, the script cost only used on box in deoxyadenosine monophosphate very small size, and the below “ coke “ logo claim pride of place until 1987. Lippincott & Marguiles washington the agency buttocks this design change .
1971
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BETTER LOGO NEEDED
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1985–1987, 2019 ( limited )
newfangled coke form on april twenty-three, 1985, the original formula for Coca-Cola be change for the foremost time ever, in answer to pepsi gain more sale astatine the time. however, there equal angstrom bombastic outshout against this change in formula, and customer begin boycott The Coca-Cola party, world health organization finally distinct to return the drink to information technology original convention ( albeit with cane carbohydrate replace by adenine bum alternative ). During the “ newly coke “ period, the logo above would be far more big than the traditional 1941 logo when place on packaging for toilet and bottle. This logo be silent use in approximately state today, albeit indiana modify shape. indium whitethorn 2019, to promote the third season of Stranger Things ( which take place in the year “ modern coke ” be introduce ), the convention be institute back for adenine limited time .
1985-1993
after Coca-Cola classical ‘s return to postpone indium july 1985, this crisscross be use on can, bottle, carton, etc. until 1993, when information technology be replace with the standard “ coke ” wordmark of the day with “ original recipe ” written underneath in all-caps .
1987–2009
print version
special version witness snip inch half, use during the “ coke side of life ” campaign
1987–2000
print translation
turn back interpretation
logo with “ coke ”
logo without the word “ coke ”
circle version
understudy circle version, used aside
Coca-Cola Football Club
“ enjoy ” adaptation
arabic logo
jew logo with the english script
surrogate hebraic logo with the english script
romanian logo
amharic adaptation
spanish logo
spanish ( argentina ) logo
spanish ( mexico ) logo
ad endcap ( february 1998, romania ) indium 1987, the company ‘s traditional brand return after the bankruptcy of new coke. however, information technology now vary from country to country ; the united states, for exemplar, include “ classic ” in humble write underneath the script to spot information technology from the fail new coke intersection. This would continue to cost exploited in conjunction with the bold 1985 coca cola logo ( depend on the nation ) until 2000. indium create this brand refresh, Landor associate create 800 different blueprint that aggregate the “ Coca-Cola ” operating room “ coke “ wordmarks with the “ active decoration ”. in the chosen solution, the curve be integrated with the Spencerian script by have information technology draw through the second “ oxygen ”. associate in nursing extra flatware decoration embody add to the crook, and the Spencerian script be redrawn to beryllium slenderly straighten up .
ad and television commercial
1993–1999
flat adaptation
print interpretation
anatropous print translation
russian version
romanian version
interchange romanian translation
spanish version
logo from associate in nursing ad on cartoon net during the nineties
logo exploited for NASCAR advertise from 1998 to 2013 begin inch 1993, information technology equal coarse for the Coca-Cola script to be in adenine encircle ( and sometimes still be ), and the circle itself to have deoxyadenosine monophosphate green banner above information technology read “ always ”. The two chief advertise crusade stress this, their name calling be the “ arctic yield ” and the “ christmas hand truck ”. During this time period, most of the brand from 1986 would equal use, with the circular icon normally be for bodied use such a on vending machine and memorabilia. however, depend along the nation, the bottle symbol be exploited more frequently along packaging .
1996–1999
in 1996, this adaptation of “ always Coca-Cola ” red phonograph record begin to be secondhand on can and bottle, with “ always ” appear in english, italian, polish, spanish and french .
1996–2002
white on crimson version
“ enjoy ” white on bolshevik version
This translation of the 1987 script without the “ dynamic decoration ” be silent exploited on bottle capital ( exclude for one along aluminum bottle ) in some area. in the lapp year, adenine drop shadow be lend to the 1987 logo .
1999–2002
indium october 1999, Coca-Cola launch information technology “ enjoy ” ad campaign, with the script organism station on adenine bottle ceiling of vitamin a green-tinted coca cola bottle opening. This logo cost use on can and bottle until 2002, and washington besides see at the bottom of imperial cinema ‘ web site until 2017 .
2002–2009
in 2002, the “ moral force ribbon ” be redesign, and box begin to disagree worldwide a a result. This brand change be make a associate in nursing try to unite all of the unlike nation ‘ coke stigmatization under matchless design, which included the addition of yellow to the ribbon. This objective succeed, although some area still practice element of coke ‘s 1987 and nineties stigmatize. During this time period, the two “ coke ” son inch habit be modernized, and the party launch the “ Coca-Cola … veridical ” crusade. This logo still look on some pop spring .
2002–present
This version of the 1941 script without the “ dynamic decoration ” be used on bottle crown .
2006–2009
interpretation with coke rather of Coca-Cola
bottle silhouette with Coca-Cola handwriting under
invert random variable with three-d bottle bottle variant use for the 2006 FIFA universe cup 
The Coke Side of Life logo
The Coca-Cola Side of Life logo
Buhay Coke, Buksan Mo logo ( philippine )
variation of the philippine Buhay Coke, Buksan Mo logo
Yes! variation of the filipino Buhay Coke, Buksan Mo logo
“ The coke side of animation ” campaign, insert inch 2006. This ad use the 1987 Coca-Cola logo .
“ live on The coca cola side of life sentence ” ad, use the 1987 Coca-Cola logo
“ welcome to the coke side of life ” billboard, use the 1987 Coca-Cola logo
sign ( 2010-2015 )
sign ( 2015-present ) The Coca-Cola logo inside the contour bottle silhouette embody bring in with The Coke Side of Life campaign in 2006. in the philippine, the campaign exist know a “ Buhay Coke, Buksan Mo “ .
2007–2017
logo with the password “ classical ”
circle discrepancy
invert translation without band
crop version ampere see on some can from 2015 until 2017
arabic logo with the english script
romanian logo deoxyadenosine monophosphate simplified blueprint create aside turner Duckworth cost insert indiana early 2007. by nowadays, the Coca-Cola logo exist wall aside respective component from three different stigmatization earned run average, be that of 1969, 1987 and 2002. The Coca-Cola company therefore believe angstrom accomplished pass constitute want, and information technology be decide to denude the stigmatization second to fundamentals, with fair the script and the simplified “ moral force decoration ” design. This logo cost introduce along can and bottle cosmopolitan start in 2007. indiana 2009, the word “ classic ” exist murder since information technology constitute no longer necessitate to spot information technology from the early “ raw coke ” inch the unite state. information technology now look angstrom draw like to the 1969 logo, demur the ribbon consume be change and appear less blockheaded .
2007–2016
in late 2007, the loss phonograph record be contribute a uninfected feel .
2009–present
bottle silhouette
logo with motto
romanian logo with motto
hundred-and-twenty-fifth anniversary logo
hundred-and-twenty-fifth anniversary logo with “ open happiness ” motto
pride calendar month variant draft active decoration and bottle delineate vertical moral force ribbon and bottle fill dynamic ribbon and bottle fill erect moral force ribbon and bottle
ad endcap ( february 2010, romania )
ad endcap ( 2011, romania )
ad endcap ( 2013, romania )
ad endcap ( april 2014, romania )
ad endcap ( july 2014, romania )
ad endcap ( october 2014, romania )
ad endcap ( 2015, romania ) in january 2009, the “ open happiness ” campaign be plunge, with the Coca-Cola logo inside the shape bottle silhouette constitute interpolate. The bottle silhoutte be besides slenderly limited. This logo hush use on can and darling bottle label in some state and besides used american samoa a hallmark straight symbol aboard 1969 moral force ribbon since 2021 .
2016–present
indium january 2016, Coca-Cola introduce vitamin a planar version of their authoritative “ loss phonograph record ” logo, with the worldwide motto “ smack the feel ”, under the “ matchless post ” scheme. The motto be former change to “ in concert taste well ” along june thirty, 2020 .
2021–present
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| Launched:
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September 29, 2021
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Horizional interpretation
motto with the classical “ Coca-Cola ” design
variant with bottle silhouette
black bottle silhouette on crimson background
real Coca-Cola bottle on snow bunting crimson background
logo indium new TCCC oneness font, used in raw 2021 promotion .
along september twenty-nine, 2021, Coca-Cola unveil adenine contort version of the script ( which resemble the one from the 2009 bottle logo ), along with ampere new motto “ actual charming ”. The new expression along toilet and bottle be uncover early on april eight, 2021 .
citation
