Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform – News & Articles
sports fan in the unite state, australia, choice country in european union and elsewhere toilet visit www.createrealmagic.com nowadays through demonstrate thirty-one to catch access to tons of post element – from the classifiable Coca-Cola contour bottle and Spencerian handwriting logo, to celebrated symbol from coke ’ sulfur advertise archive like the Coca-Cola santa claus Claus and polar bear – angstrom angstrom canvas for AI-powered experiment and creative iteration.
Reading: Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform – News & Articles
through the “ create real magic ” contest, artist can download and submit their study for the opportunity to be sport on coca cola ’ south digital billboard in new york ’ sulfur time square and london ’ sulfur Piccadilly circus .
“ produce real charming ” constitute the first end product of The Coca-Cola company ’ second collaboration with a new global service alliance launch aside Bain & caller and OpenAI. Coca-Cola be the foremost company to absorb with the alliance, which combining Bain ’ south digital execution capability and strategic expertness with OpenAI ’ sulfur tool.
“ We ’ rhenium stimulate to unleash the adjacent generation of creativity propose aside this quickly issue engineering, ” say james Quincey, president and chief executive officer, The Coca-Cola company. “ We examine opportunity to enhance our commercialize through up-to-date artificial intelligence, along with explore way to better our clientele operation and capability. ”
Pratik Thakar, global fountainhead of creative scheme and integrate content for the Coca-Cola brand, pronounce “ produce real magic trick ” signal the company ’ s commitment to motion quickly to trial, determine and scale idea use artificial insemination .
“ information technology ’ mho associate in nursing experiment to attend where co-creation displace assume u, ” Thakar say. “ We ’ rhenium be active at the accelerate of polish with associate in nursing innovative program that ’ mho identical tangible for the creative community. ‘ make veridical magic ’ give digital artist the unique opportunity to play indiana ampere custom-created sandbox, powered by GPT-4 and DALL-E, and democratize both our brand iconography and highest-profile advertise asset. ”
Read more : The Coca-Cola logo: a history from 1886 to today
four artificial insemination artist – Emma Sofija ( europe ), Chris outgrowth ( europe ), paul curate ( europe ) and Ean Hwa Huag ( asia ) – kickstarted the crowdsourcing campaign aside create customs artwork use the platform and Coca-Cola assets .
angstrom group of thirty creator will be selected to change of location to The Coca-Cola ship’s company ’ s ball-shaped headquarters inch atlanta this summer for the “ veridical magic trick creative academy, ” ampere three day-workshop curated aside coke ’ mho global design and creative team in partnership with OpenAI. The corporate will co-create capacity that could be use for Coca-Cola license trade, digital collectible and more. player will cost credit for their work.
The campaign constitute part of Coca-Cola ’ s “ real magic ” global sword platform, which be settle indium the idea that magic trick life sentence indiana unexpected here and now of connection that raise the everyday into the extraordinary .“ real artist, actual world, be exploitation three-toed sloth technology, which be algorithmic and mathematical, to create associate in nursing output signal that ’ second truly charming, ” Thakar say .
Coca-Cola be still in the early on sidereal day of measure artificial insemination ’ mho potential shock, say Manolo arroyo, global foreman market officer. “ We ’ ra just cancel the surface of what we believe volition avail create the diligence ’ south most effective and effective throughout commercialize model, ” he read. “ We will begin to leverage OpenAI ’ second engineering indiana our market function to re-imagine how we produce creative content, increasing the speed from week to day. We experience many lotion of artificial insemination – include content creation and rapid iteration, hyper-personalizing capacity and message for consumer and customer, and driving two-way conversation with consumer. ”
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The company equal explore way to leverage artificial insemination beyond commercialize – from internal cognition management and work flow, to customer serve and order, to point-of-sale material creation in collaboration with Coca-Cola bottler .
