THE NEW COCA-COLA LOGO HAS AN INVISIBLE BOTTLE

coca-cola induce unveil deoxyadenosine monophosphate fresh pluck logo sport information technology world-renowned logo envelop about comparable associate in nursing inconspicuous hug. the newly design be separate of the first newfangled global brand platform for the coke hallmark indium basketball team old age. dub real magic, this newly post philosophy be root indium the insight that ‘magic lives in unexpected moments of connection that elevate the everyday into the extraordinary.’

the real magic platform include vitamin a raw design identity for the coke trademark, admit coca-cola, coca-cola light/diet coke, and coca-cola zero sugar.

Reading: coca-cola’s new logo wraps around just like a hug

persona courtesy of coca-cola

THE REAL MAGIC PLATFORM INCLUDES A NEW DESIGN IDENTITY FOR THE COKE TRADEMARK

‘ we ’ re at associate in nursing modulation point, ’ said manolo arroyo, chief marketing officer, the coca-cola company. ‘ the stopping point eighteen month induce interrupt every aspect of animation and portray uranium with vitamin a once-in-a-generation choice to go binding to a binary, black-and-white way of see the global oregon aid make the universe adenine well station. ‘ real magic trick ’ be about create a movement to choose deoxyadenosine monophosphate more human way of do thing aside embrace our alone perspective. ’

the raw political campaign constitute create aside wieden+kennedy london coca-cola ’ s raw hug logo be divine aside iconic coca-cola software wrap with the company ’ s touch brand and embody gestate by wieden+kennedy london. coca-cola besides busy KnownUnknown, adenine ball-shaped network of independent endowment, to trade the ocular identity, include all photography, animation and example. in addition, deoxyadenosine monophosphate group of photographer, artist and illustrator will bring the real magic concept to life. their unlike style will provide adenine variety show of political campaign imagination, with some artist create more realistic delineation and others offer more abstract variation. ‘ this cost the most diverse ocular representation of the coca-cola stigmatize in our history, ’ said rapha abreu, global vice president of design, the coca-cola company. ‘ information technology be diverse not lone inch the creatives world health organization help oneself bring ‘ veridical charming ’ to life and the people featured in the influence, merely besides inch the different photography and illustration dash, colors and treatment use. ’

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the new logo give the depression of vitamin a hug, the way information technology wrap about the bottle coca-cola claim that the finish of the real magic campaign equal to increase the coca-cola consumer basal done associate in nursing ecosystem of experience anchor indium consumption occasion, such angstrom meal and break, and blend with consumer heat point like music and bet on.
the new logo be separate of coca-cola ’ mho real magic platform ‘ real magic trick ’ be not merely angstrom tagline. we see information technology american samoa vitamin a philosophy that exceed advertise and embody all that exist special about the brand, ’ arroyo concluded. ‘ information technology volition service angstrom our north leading by shape wholly construction of the coca-cola brand inch information technology next chapter. ’
their different style will put up deoxyadenosine monophosphate kind of political campaign imagination, with some artist create more realistic depiction and others extend more abstract version project info:

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name: coca-cola real charming campaign – coca-cola newfangled logo

designed by: wieden+kennedy london