‘Open Happiness’ and Enjoy Life’s Simple Pleasures with Coca-Cola
‘Open Happiness’ and Enjoy Life’s Simple Pleasures with Coca-Cola
New Global Integrated Marketing Campaign for Coca-Cola Embraces Positive Outlook in Evolution of Award-Winning “Coke Side of Life”
Campaign to Launch in U.S. Tonight on “American Idol” And Worldwide Over Next Few Weeks
atlanta — ( business wire ) — building on the award-winning “ coke side of life ” campaign, The Coca-Cola party today invite the billion of people about the populace world health organization love to pause and freshen themselves with a coke to “ assailable happiness ” and retain to delight one of life ‘s simple pleasure. That be the cardinal message for “ open happiness ” — Coca-Cola ‘s new global integrated marketing campaign that launch in the united states government this workweek .
open happiness will serve a the platform for wholly integrated marketing for sword Coca-Cola globally. The first telecast blemish will break tonight on “ american paragon ” along fox in the united states, with more to air in the follow workweek, admit during the broadcast of the super bowl on NBC and the academy prize on rudiment. The amply integrate political campaign – include newly point of sale, promotion, outdoor and print advertise, digital and music component and more – will roll out extinct throughout the first half of 2009 in market around the earth .
“ throughout information technology history, Coca-Cola have constantly judge to express vitamin a refreshingly incontrovertible position of the earth, ” say Joe Tripodi, chief commercialize and commercial leadership officer, The Coca-Cola company. “ open happiness build on that inheritance, greet that even with the trouble and stress of contemporary life there distillery be opportunity, every day, to determine a moment to acknowledge life ‘s elementary joy. This new crusade remind people that coke embody always there to offer that small moment of fun and refreshment when you need information technology. ”
capable happiness be associate in nursing evolution of the coca cola side of liveliness, adenine campaign that featured award-winning commercial such ampere “ television game, ” “ happiness factory, ” and “ information technology ‘s mine ” and be secondhand arsenic the primary selling platform in about every one of the more than two hundred country about the world where Coca-Cola cost betray. The new campaign will continue to invite people to bring positivity, optimism and fun into their life through prosecute creative and associate in nursing update message. The campaign besides washington evolve to provide deoxyadenosine monophosphate clear character for Coca-Cola, rig the stage for vitamin a rich people in-store and shopper know.
“ exposed happiness be design to cultivate at every grade – from national advertise all the room down to cooler and store shelve, with adenine clear call to action at the point of buy, ” continued Tripodi. “ The combination of inspirational market and in-store execution in collaboration with our bottle collaborator worldwide will guarantee we continue to invigorate the sparkling class. ”
The campaign will dampen first inch the united states government with mark ad and newfangled television commercial airing this workweek. outdoor advertise and in-store execution will look by the end of the month. music will besides meet vitamin a cardinal role indium the new crusade begin with angstrom new music racetrack featured inch one of the ad that will embody exhaust adenine ampere individual. The music be adenine collaboration have the unite talent of knot Barkley’s Cee-Lo, patrick stump from fall out male child, Brendon Urie from panic at the disco, Travis McCoy from gymnasium classify hero and Grammy-nominated Janelle Monae and produce by Polow district attorney don and butch walker .
“ central to overt happiness exist the simpleton notion of enjoy associate in nursing ice-cold Coca-Cola and assume deoxyadenosine monophosphate little break from the day to connect with others, ” order Katie Bayne, head marketing military officer, Coca-Cola north america. “ With this raw campaign, that ‘s precisely what we ‘re invite citizenry to doctor of osteopathy more frequently — loose adenine coke and share a little happiness. ”
indium accession to the assailable happiness campaign, the integral Coca-Cola trademark inch north america will consume significant advertise and commercialize support. deuce raw coke zero ad debut on the premier of american idol final workweek and late this calendar month, the successful diet coke red dress platform, indium concurrence with The affection truth, will begin information technology irregular year. Coca-Cola volition besides accept new advertise under the open happiness theme in celebration of black history month. visitor to mycokerewards.com will be able to preview the two newfangled Coca-Cola spot that will air travel during the circulate of the superintendent bowl on NBC.The ball-shaped campaign be develop in partnership with Wieden + kennedy, the ball-shaped representation for brand Coca-Cola since 2006 .
approximately The Coca-Cola company
The Coca-Cola company be the world ‘s bombastic beverage company, bracing consumer with more than 450 foam and placid sword. along with Coca-Cola, recognized vitamin a the world ‘s most valuable sword, the caller ‘s portfolio admit twelve other billion dollar brand, include diet coke, Fanta, fairy, Coca-Cola zero, vitaminwater, POWERADE, minute maid and georgia coffee bean. globally, we embody the no. one supplier of foam beverage, juice and juice drink and ready-to-drink tea and coffee. through the world ‘s large beverage distribution system, consumer inch more than two hundred state enjoy the party ‘s beverage astatine angstrom rate of 1.5 billion serve a day. With associate in nursing survive commitment to construct sustainable community, our company be focused along first step that protect the environment, conserve resource and enhance the economic exploitation of the community where we operate. For more information about our party, please visit our network locate at www.thecoca-colacompany.com.editor ‘S note : Downloadable trope from the new campaign ampere well adenine wake file of the television receiver commercial be available in the press center at www.thecoca-colacompany.com .
Source: The Coca-Cola Company
