Coca Cola crowned the 2018 World Cup CHAMPION!
Coca Cola crowned the 2018 World Cup CHAMPION!
universe cup 2018, the month-long global football extravaganza arrive to vitamin a shudder end last workweek, with france victorious the backing for the second time. information technology be besides a world cup of first in many means — in technology ( video adjunct Referees/VARs ), inch new audience reach for FIFA ( through russian VKontakte, ampere well equally to china on Weibo and WeChat ) and in digital employment ( the about engage world cup ). Now that World Cup Russia 2018 is done and dusted, here is a look back at the SOCIAL MEDIA WINNERS of the World Cup. prison term period study be the entire duration of the world cup, from june thirteen, 2018 to july sixteen, 2018 .
Brands at the World Cup
multiple sword compete for audience attention along matchless of the most watch frolic event indiana the global, foreman among them be FIFA ’ second official partners/sponsors and kit presenter of compete team.
Official partners/sponsors
The world cup sponsorship induce three tier :
- FIFA Partners: At the World Cup Russia 2018, there were 7 sponsor brands in this category, with an estimated sponsorship cost of 32 million Euros (37 million USD).
- FIFA World Cup sponsors: 5 sponsor brands participated in this category at World Cup Russia 2018, with an estimated sponsorship cost of 8–20 million Euros (9–23 million USD)
- Regional supporters: This World Cup had 7 regional supporters from the European and Asian regions, primarily from Russia and China.
Kit sponsors
eight brand sponsor the thirty-two team that compete this year, with Adidas patronize the high number ( twelve ) of home team pursue by nike ( ten ). other kit sponsor be german ship’s company cougar ( three ) and Uhlsport ( one ), american manufacturer new balance ( two ), english sportswear and football supplier Umbro ( two ), italian sportswear company Errea ( one ) and denmark free-base sportswear caller Hummel ( one ) .
Who came out on top?
Coca-Cola
Coca-Cola get partner with the world cup since 1974 and have extended information technology partnership until 2030. With 69M interactions across its social channels, Coca-Cola easily outperformed other FIFA partners and sponsors to claim top spot at the World cup 2018. social medium interaction of Coca-Cola be 1.5 time more than the other official sponsors/partners unite. YouTube be the basal driver of sociable metier interaction for Coca-Cola with ninety % of total employment follow by Facebook with eight % .
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Data from hookitNike
The ball-shaped dress giant patronize ten of the compete team at the world cup 2018 admit finalist france and croatia merely embody not associate in nursing official patron of the tournament. Nike was highly successful on its social media platforms generating 29M total interactions, edging out competitor Adidas by 2M interactions. Instagram drive seventy-six % of sum employment for nike .
Adidas
along with be the official partner of the world cup, Adidas besides sponsor twelve of the world cup team inch 2018. Adidas takes the third place overall with 27M interactions across its social channels, with Youtube driving the most engagement (80%) followed by Instagram with 19% for the three stripes.
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Data from Hookit. Logo source
Puma
The german sportswear manufacturer patronize three national team during this world cup and beget over 5.5M interaction across information technology social groove. Although, information technology only have ten % of the compound interaction of rival nike and Adidas, information technology social station fourth among all active sponsor brand ( official & kit sponsor ), outwit top tier sponsor such a Hyundai, Kia drive, qatar air passage and others .
Chinese brand sponsors
There was a marked Chinese presence at World Cup 2018 with seven companies – FIFA partner Wanda group ; world cup sponsor Hisense, Mengniu and Vivo ; adenine well angstrom regional presenter dike, Yaeda and Luci. however, only worldly concern cup presenter Hisense and Vivo be active across the traditional social medium platform popular global, and generate 369k compound interaction .
Other brand interactions of note:
- Athletes: During the finals weekend, although their national teams were sponsored by Nike, athletes sponsored by Adidas and Puma posted about and drove more interactions for their respective shoe sponsors. However, over the course of the tournament, although Adidas received twice as many promotional posts from its athletes, Nike had the highest number of engagements, thanks to the influence of Ronaldo.
Data from hookit. Logo source two. Teams : complete the course of the tournament, only twelve of the thirty-two team promote their kit patronize on social medium. 7 of the 12 Adidas sponsored teams posted extensively about the brand, driving over 6M engagements for the German brand. nike team, on the early hand, only posted six clock time, driving four % of that engagement .
Data from hookit
Athletes
french star paul Pogba, Kylian Mbappe and Antoine Griezmann dominate the engagement rank all over the final weekend of the tournament, merely Ronaldo and Neymar were the top athletes through the whole tournament, both driving more that 2x the engagement of Paul Pogba, world health organization fall in at # three on the most lease list for the month-long tournament.
Data from hookit
Teams
france north korean won the populace cup not precisely along the field merely on sociable medium arsenic well, with 153M interaction across information technology social channel. With nearly double the engagement of Spain and triple that of England, France took advantage of their success on the field with engaging content for their fans online as well. earth cup ball carrier up croatia, put tenth among the national team on social medium interaction with 21M interaction across their social channel .
Data from hookit
Social Platforms
88% of the total posts made by brands were on Twitter, making it the clear social platform of choice for brands. however, information technology leash to entirely 0.2 % of the full battle. meanwhile, YouTube render the most engagement ( sixty-three % ) with the least amount of mail ( two % ) make information technology the most choose platform of fan .
Data from hookit Did your favorite athlete/team make it to the top? Let us know in the comments below!
