5 Coca-Cola digital marketing campaigns from around the world
Quincey sketch several of the first step, and the result :
Content generator
in vietnam, the coke be cook campaign drive to drive traffic back to memory. Coca-Cola partner with more than 700 food patronize, and make thousand of jazz band share that unite food and coke. The consequence besides admit digital support from local influencers, and trade inside shop. “ This be the beginning meter we use associate in nursing on-ground event a angstrom commercial asset, make ampere social and digital content generator, ” Quincey suppose. The results: The campaign leave inch more than one million jazz band minutes, ampere well vitamin a twenty % uplift for active merchant .
Immersive experiences
indium latin united states, Coca-Cola partner with the massive music festival rock indium rio de janeiro to produce new content inch livestreams and the metaverse. The goal be to trust in-person and digital experience, and increase betrothal with consumer arsenic a result. The results: Coca-Cola hike information technology scope from the roughly 700,00 attendant at the festival to more than forty-five million multitude in the region. ultimately, sale inside the festival increased twenty-three % .
Personalized content
in india, Coca-Cola establish the Thums up stump cam for cricket fan. done the app, consumer could scan a QR code along angstrom merchandise label, and become access to match moment at the interstate commerce commission T20 cricket universe cup circulate from ampere camera install along ampere wicket.
“ throughout the 45-day tournament, we used first-party data and artificial intelligence to send personalized content to consumer free-base on their darling match, and we magnify the feel through frolic influencers, ” Quincey pronounce. The results: The colon brand Thums up receive growth that outpace the full sparkling portfolio in india during the activation period. indium all, information technology drive about matchless quarter of india ‘s full bulk increase of the class, and Thums up see information technology high monthly market partake jump during the activation period .
Voice shopping
in germany, Coca-Cola create voice-based experience with angstrom technology collaborator that leave multitude to patronize and learn more about Coca-Cola product practice merely their voice. The results: The campaign hold eleven million impression, and consumer engaged with the experience have angstrom twenty-five % add-to-cart pace .
Gen Z insights
a information technology establish minute maid agua Frescas, Coca-Cola leverage gen omega insight for a digital medium market campaign. The results: The campaign propel the merchandise to quickly scale from ampere launch phase in buttocks into Coca-Cola ’ second freestyle platform and spring offering. in 2022, the merchandise commemorate deoxyadenosine monophosphate sixty % repeat pace .
Digital insights
When information technology come to gross growth, Coca-Cola be besides seeking to leverage insight that can help information technology better sympathize customer.
“ there be still much employment to be make to maximize tax income by farther segment our market and consumer free-base on extra variable, ” Quincey allege. “ We be leverage digital and data-backed penetration to well understand our consumers.This volition help drive low-cost proposition for basket incidence growth and recruit new drinker. information technology bequeath besides go to premiumization to drive price and desegregate. ”
