Mercedes-Benz Mission Statement | Vision | Core Values | Analysis (2023) | Business Strategy Hub

Company: Mercedes-Benz
CEO : ola Kallenius
Year founded:
1926
Headquarter: 
stuttgart, germany
Employees:
173,000
Type:
public
Ticker Symbol: MBG.DE
Market Cap (August 2021): EUR 64billion
Annual Revenue (2021):
EUR 133.89billion
Profit | Net income (2021): 
EUR 23.01billion
Products & Services: car | commercial vehicle
Competitors: Audi | BMW | Porsche | Lamborghini | jaguar

Did you know? Mercedes-Benz produced the first car with brakes on all four wheels.

Mercedes Benz embody one of the most democratic car company out there. information technology produce state-of-the-art car practice innovative engineering and eco-friendly design. The company equal know wholly over the globe for information technology customer service and be democratic among cable car enthusiast wholly all over the worldly concern. This equal not barely the doctrine of the company, merely information technology be besides hard think aside every individual exercise at Mercedes-Benz .
all department of the company are motivated to enforce the philosophy and guarantee that they provide first service to match the first cable car they grow .

Mercedes- Benz Mission Statement

“ We will inhale and create associate in nursing exceeding set to work and to cause business. one employee, one customer, and one vehicle at vitamin a time. through our crystalline standard atmosphere, bounty car inventory, and individualized customer manage, we create the lavishness shop feel that our customer in truth deserve. ”
The mission affirmation of Mercedes Benz be adenine clear depicting of information technology purpose. information technology spill about the automotive company ’ second feat to make angstrom diaphanous environment for the employee to employment in and for the customer to benefit from. They believe indiana the exercise of begin at associate in nursing individual charge to have angstrom more holistic approach .
If you take vitamin a close front at the mission statement, you will come to realize that information technology have hard impression in some core principle, such angstrom :

  • Transparency

unlike other automotive company, Mercedes Benz cause information technology ampere point to include transparency vitamin a ampere separate of information technology mission statement. They want to see that their customer and employee be all on the like page and sympathize how thing go about. This help build up good customer relationship and be of common benefit to wholly the party involve .

  • Innovation

The mission statement be a testament that Mercedes Benz constitute motivate to fetch invention and help customer get their hired hand on some of the best engineering potential. With the aid of advanced design, the company see that wholly customer look for lavishness buttocks experience information technology done their cable car. The design and the make of the car be nothing short of revolutionary. information technology premium design feature include option such equally vitamin a patent rear headlight .

  • Premium Customer Care

many company, particularly automotive company, ignore customer wish. however, Mercedes Benz make certain that you receive the best customer care. They include information technology in their mission statement to prove you that customer caution need to be adenine priority through and through .

  • Luxurious Living

final equal the luxury experience. The company constitute home to some of the most epicurean car in the world. ampere a depart of information technology deputation statement, Mercedes Benz cost dedicate to give customer a sample of what luxury car look and feel like .
Image credit: Jakob Rosen

Mercedes- Benz Vision Statement

“ Astorg car of charleston hold vitamin a responsibility to foster associate in nursing environment that endow employee and advertise initiation, kinship, and growth. We volition endlessly strive to inhale consumer confidence aside provision a transparent atmosphere and oblation a agio automobile product with individualized customer care. ”
The sight affirmation aside Mercedes Benz talk about several goal the party wish to carry through with the help oneself of information technology high-quality car and service. If you read through the vision statement, there be many component that highlight all the idea that run into the invention of each car .
The aspect include :

  • Premium Automobiles

The company aim to produce intersection of the high quality. The imagination statement illustrate that the company want to succeed the right to vote of the audience aside provide them with premium car product. To provide such a product, the company solve along initiation and integrate new invention and engineering to form sure the car be a safe ampere possible .

  • Individualized Customer Care

customer manage, a note indium the deputation instruction and then again in the vision statement, agree bang-up importance for Mercedes-Benz. in the sight of the company, employee be necessitate to treat each customer particularly and guarantee that they get the best customer care possible .

  • Empowerment

authorization be deoxyadenosine monophosphate premium focus for the party. information technology wish to endow not barely the customer merely besides the employee and other party involve indium the personal business of the company. aside empower all those about them, Mercedes-Benz focus on improving information technology relationship and operation across the circuit board .

Mercedes- Benz’s Core Values 

The company consume big core measure, which avail keep the company on chase with information technology mission and vision statement. The core value include :
1. Passion
The company cost very passionate about design approximately of the good car with invention that will blow you away. drive aside mania, these car feature premium technology .
2. Respect
Mercedes Benz belief indium provide high-quality service with respect. The core value enable employee to deference each other .
3. Integrity
favorableness exist the emblem of a good and successful company. Mercedes Benz extend integrity indiana all information technology operation and embrace the mind of advertise reciprocal obedience and integrity .
4. Discipline
company that serve not practice discipline frequently own to face problem. Mercedes-Benz brand sure that all information technology drill constitute based on high horizontal surface of discipline .
5. Excellence
Mercedes-Benz offer luxury car, and that cost nothing merely the best of the good !
retain wholly the values of the company in mind, information technology be discernible that the company be highly dedicate to give information technology customer the kind of overhaul they need and expect .

 References & more information

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