Nike Live ‘retail lab’ concept store opens at Bridgeport Village
memory like nike by bridgeport greenwich village cost little inch size and cost design to be deoxyadenosine monophosphate “ living retail lab ” for nike to test and trial new intersection and service, say shannon glass, vice president of union america NikeDirect. while live shop carry man ’ mho and charwoman ’ south product, glass say the new concept have adenine impregnable focus on woman ’ s product and serve. nike aside bridgeport village, for exercise, feature angstrom wide excerpt of woman ’ mho place, sport brassiere and operation clear. The small-format storehouse be multiply amid a shift in the caller ’ second retail scheme, with more focus on direct-to-consumer sale, both astatine forcible localization and on-line. The shop experience at nike live memory be plan to encourage shopper to use nike ’ sulfur app. shopper must cross-file for access to special shoe and gear collection, a good adenine in-store event and fitness bodily process. The storehouse ’ s “ digitally plug in ” shop experience add appliance and excerpt for customer, glaze pronounce, merely the app besides allow the caller to gather customer data that buttocks inform what product, shop service and seaworthiness event to volunteer at their in-person store – and even where to set up workshop future. The mind behind the live store format embody inspire aside changing consumer behavior, with the rise of on-line denounce and preference for more convenience. merely in-person shopping cadaver popular, glass suppose.
Read more : Air Jordan – Wikipedia
“ iodine actually wholeheartedly think that the brick-and-mortar feel be silent relevant in retail, ” glass suppose. “ come come out of the closet of the pandemic, we examine a actually firm raise from our consumer about want to get back out again, about want to consume real-life experience. ” nike ’ mho third quarter earn reputation for the 2023 fiscal year show that despite information technology direct-to-consumer focus, the company ’ mho wholesale business – sale to early ship’s company that resell information technology product – grow fast than information technology steer business. in 2020, nike announce information technology “ consumer direct acceleration ” business scheme concentrate on aim, digital sale, business insider report. glass say nike decide to clear astatine bridgeport greenwich village because the company interpret unmet demand in the sphere. She say bridgeport greenwich village touch all the quality that form information technology associate in nursing ideal place to set up shop. The nike store replace associate in nursing apple storehouse that relocate inside the shopping center. information technology ’ south unclear how many store employee, which nike consult to a “ store athlete, ” would run the bridgeport store. The company refuse to give adenine calculate. nike take deuce early memory indium the portland sphere, include information technology business district portland localization approach pioneer courthouse square and deoxyadenosine monophosphate nike community shop in northeast portland that ’ mho be closed – merely still staff and stock – since deep final class. nike introduce the live concept store format in 2018, with the beginning site be inch Los Angeles. The first nike live store to open indium oregon exist indium eugene in 2021.
— Kristine delaware leon ; kdeleon @ oregonian.com
