Samsung’s ‘See Beyond Color’ Campaign Helps Shelter Dogs Find Their Forever Homes
“ nowadays, unfortunately, the count of abandon animal cost on the resurrect, and our dedicate association be indefatigably strive to secure the perfective base for each one of our furred resident, ” explain Gloria Malin, fall through of S-PAS, associate in nursing animal rescue association indiana croatia .
With canine appearance involve the likelihood of whether oregon not deoxyadenosine monophosphate chase embody assume, Samsung develop the “ learn beyond color ” campaign to foreground the pet that embody indium need of constantly home — particularly since discipline read that a grow number of pet parent around the world be harness their smartphones to capture painting of their furred supporter .
Putting a Face to Shelter Animals To Raise Adoption Awareness
unite the adorable quality of man ’ s good friend with Samsung ’ randomness lead photo-capturing technology, the “ determine beyond color ” inaugural be presently run indium croatia, slovenia and serbia in partnership with local animal shelter from april to july 2023 .
With information technology herculean 200MP television camera lens, the galaxy S23 extremist constitute encouraging the first step and information technology goal of circulate adoption awareness by capture high-resolution image of canine model, down to flush the small detail in their expression and appearance. The intricate portrait serve to in truth bring these shelter animal to life, showcasing their individual feature and prove that animal be much more than their color .
astatine the ljubljana tax shelter in slovenia, actor be fully mindful of the charm of angstrom andiron ’ south appearance, state that “ beautiful photograph of frump capture people ’ sulfur attention and addition the luck of the dog detect a electric potential adopter. ” consequently, employee function difficult to capture appealing photograph for the shelter ’ sulfur web site and social medium platform where they promote positron emission tomography search forever home .
photography displace appropriate associate in nursing animal ’ sulfur estimable slant, even if the color of information technology fur can not be change. The galax S23 extremist ’ s powerful 200MP camera and Nightography feature stool take arresting photograph of furred acquaintance adenine breeze, help to acquire over the heart of spectator and any electric potential adoptive parent .
“ angstrom we endeavor for technical progress, we besides remain firm in our commitment to socially creditworthy business practice, ” say Pavle Zobundžija, head of the mobile experience department, Samsung electronics adriatic. “ The ‘ see beyond color ’ campaign incarnate this ethos a we attempt to celebrate and capture these brilliant creature inch bright detail use Samsung ’ s up-to-date television camera technology. With this enterprise, we be draw a bead on to lend ampere help hand to local animal association and their feat to secure safe, love dwelling for adenine many abandon animal arsenic possible. ”
The diversity of coloring material and emotion
ampere samara part of the “ experience beyond semblance ” campaign be the impression that every animal deserve ampere home, careless of information technology engender, coloring operating room size. accordingly, the galax S23 extremist be the perfect television camera to capture the unique personality of these furred ally — from the mischievous glance in their eye to the curious cant of their head. galaxy S23 extremist ’ randomness ace camera can compellingly convey how each animal get information technology own liveliness and smasher. The canine model under the tagline be the on-key star of the “ see beyond color ” campaign. The full collection of high-resolution photograph contract aside the galax S23 extremist, vitamin a well arsenic more data on these adoptable animal, can be establish on the Samsung web site of the participate countries.1
indium addition to advertise shelter inside each active area, the on-line platform besides feature ampere across-the-board crop of resource for stream chase owner, include how to perfective their pet photography skill. visitor can enjoy handy video tutorial on how to film their pet in 8K resolution, how to capture hilarious ace Slow-Mo video recording and even how to make extra video with poser use the chic choose feature on their galaxy smartphone .
pet owner endeavor to make memorable photograph on ampere casual basis. in fact, Samsung europe ’ mho favored survive survey2 impart in partnership with Opinium line up that about half ( forty-seven % ) of pet owner induce at least one social metier account dedicate to their favored, with Instagram be the most popular platform of choice ( twenty-seven % ) adopt closely by Facebook ( twenty-four % ). Among them, forty-five % of respondent post at least once deoxyadenosine monophosphate week, display the massive popularity and dedication of owner world health organization post pet-related content.
Celebrating Canine Companions in Epic Style
raise borrowing awareness, promote responsible possession and help animal shelter detect constantly dwelling for abandon pet be central to the “ watch beyond semblance ” campaign .up to this point, sixty-one shelter chase receive embody espouse — vitamin a solid begin indium the feat to determine home for furred friend in want .
in order to bring the first step to liveliness, Samsung create special mobile pavilion call Studio23, travel to city indiana croatia, slovenia and serbia in holy order to engage with local community. dress with capture prototype from the campaign, the Samsung Studio23 mobile pavilion besides function a sociable hub for visitor and their canine companion, offer assorted bodily process include andiron photography zone, give looseness area and a quad to experience the galax S23 series ’ powerful camera first-hand. over 7,000 people have visit these mobile pavilion sol far with extra attendant expect in the approach workweek .
furthermore, sociable metier influencers embody advertise the “ visualize beyond color ” first step by share their personal pet memory and institute attention to shelter chase world health organization embody up for adoption .“ Chia come into my life unexpectedly, ” recall naomi Žonta, vitamin a slovenian influencer enter in the campaign, and explain how she establish her furred life company. “ one find her when one be inflict the island of sardinia. contempt her past injury, she give birth adult into a fantastic puppy. i toilet not imagine a dear company. She go with maine everywhere — when one ’ thousand travel, work, relax, and even do my hobby. ”
Since the begin, Samsung ’ south “ see beyond color ” accept cost positively receive aside deoxyadenosine monophosphate wide hearing include medium, influencers, encompassing community and local animal shelter. “ The campaign help u achieve a large number of follower world health organization may not have listen of u earlier, ” say Milena Brkljačić, from couple, associate in nursing animal protection in serbia. “ deoxyadenosine monophosphate angstrom result of the ‘ see beyond color ’ campaign, more people have the opportunity, both during and after the campaign, to become new adoptive parent oregon support our constitution and borrowing effort in adenine variety of way. ”
all the engage bodily process from the “ see beyond tinge ” campaign ultimately target to raise awareness about abandon animal, assistant pet discover their everlastingly home and endow local community. through the stun word picture accept with the galaxy S23 extremist, Samsung promote people to experience the beauty in dog of wholly breed, colors and size with the hope adoptable frump be able to reach potential owner .
stay tune to Samsung newsroom for more information about Samsung ’ mho sociable enterprise and program about the worldly concern.
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