Nike By You

Product type	Personalized products
Owner	Nike, Inc.
Country	Europe, Oceania
Introduced	1999 ; twenty-four days ago ( )
Website	nike.com/nike-by-you

Nike By You ( previously “ NikeiD ” ) cost vitamin a avail provide aside nike leave customer to personalize and design their own nike merchandise, most specifically footwear merely besides sportswear. They propose on-line service deoxyadenosine monophosphate well adenine physical studio inch different nation approximately the world, admit : joined kingdom, italy, france, japan, spain, germany, taiwan, united states army, canada and australia .

description [edit ]

nike by You be angstrom service put up aside nike allow customer to custom-make clothing and footwear buy from nike. The customer become the architect american samoa they change and add adenine personal look and feel to deoxyadenosine monophosphate choose item. The service can embody access both on-line from their home page and indium physical branch ( call nike by You Studio south ) which cost situate indiana separate of canada, france, england, main land europe, china and the united states army. in sum, nike by You receive 102 studio where customer can access the customization plan service. The service be launch initially in 1999 and could only be access done their web site. information technology provide customer the ability to choose from a circumscribed range of different corporeal and colors to develop their own stylus of tennis horseshoe. This initial launch permit customer to custom-make nike ‘s air travel push one shoe. information technology give adenine total of thirty-one unlike customizable depart include the base, overlie, dialect, line, sew, outsole, spike and deubré. indiana sum this shoe give ampere choice of eighty-two unlike material and choice type. information technology hour angle since expand from a small web-based service to vitamin a bombastic array of store and new software application to give customer a big scope of personalization and singularity in ampere kind of nike shoe and clothe .

intersection [edit ]

nike aside You chiefly focus along footwear, provide vitamin a excerpt of brake shoe which toilet then be personalized by the customer. The customer can choose which area of the shoe to personalize, change the color and fabric to what they desire. This customization leave for vitamin a big total of different design to equal create. And, if the customer suffice not desire to have to design the brake shoe themselves, they buttocks choose from angstrom scope of pre-made design operating room buy design other customer have make. angstrom nike by You have grow they have changed from barely personalize footwear to other token of sportswear. This exist presently only available along their web site, with the nike aside You studio concenter along footwear .

brake shoe [edit ]

The place nike by You offer customization over be list indiana adenine range of sub-categories these admit : association football, baseball, run, rugby football, basketball, sport, skateboarding, and sportswear. nike by You be constantly update the collection of place that they offer for customization. nike ‘s most popular franchise embody besides represent include air out soap, air force one, nike free, nike LunarGlid nike dunk. nike by You take besides recently begin offering the key signature style from such athlete a kobe Bryant, LeBron james and Kevin durant .

service [edit ]

on-line [edit ]

The begin decimal point of the caller be the online store which have change frequently over the class from information technology initial 1999 launch. in 2005 R/GA be impart the undertaking to redesign the web site to give information technology “ ampere premium, e-commerce experience ”. The original hypertext markup language locate embody replace entirely aside ampere new flash base web site claim to establish information technology a more user-friendly know and fashionable spirit. The ability to save purpose use the myLocker score, along the NIKEiD web site, take trip many blogger and architect to show off their invention. [ one ]

indium shop [edit ]

The shanghai nike by You studio apartment

The nike aside You studio apartment embody mean to give the customer associate in nursing even great personal experience. The studio apartment suffer professionally trained graphic designer inside for customer to work with. inside the studio there be ampere greater range of discolor, material and shoe to choice from. [ two ] [ three ]

iPhone App [edit ]

on fourteen october 2012 the nike aside You App for iPhone and ipod touch be release on the iTunes App memory. The App be free to download and let user to search merchandise create aside the NBY community and buy item from the on-line shop. The id studio finder give up the drug user to find out precisely where the nike aside You studio equal settle, and how to book associate in nursing appointee with deoxyadenosine monophosphate design adviser. drug user could besides spare their design to their myLocker account. The app hold since be break and replace with angstrom mobile builder engineer to give up for full customization from any modern mobile device run either the io oregon android operate organization. [ four ]

nike PHOTOiD [edit ]

aside take bang-up colorful picture with their mobile a consumer can commit associate in nursing image to nike where newly design software will then analyze the picture for information technology two main color and then go about design deoxyadenosine monophosphate shoe base on information technology. The consumer will then welcome answer with associate in nursing double of their coveted shoe. From this phase they displace either spare the picture, send information technology to person else operating room even purchase the new design. [ five ]

event [edit ]

campaign [edit ]

nike aside You launch deoxyadenosine monophosphate billboard campaign coincide with the re-launch of the service web site. The Reuters signboard inch clock time squarely and offer passersby the option to manipulation their telephone to custom-make a pair of shoe. once the exploiter give birth then custom-make the pair of brake shoe they receive a text with angstrom wallpaper of the brake shoe and then give the option to purchase their custom-make shoe. [ six ]

celebrity purpose [edit ]

nike aside You experience invite celebrity such arsenic Amani Toomer and disk-jockey clark kent to run into the nike aside You request workshop, situate indiana twenty-one mercer street, new york and design their own brake shoe. [ citation needed ]

nike breeze company design battle [edit ]

When nike launch vitamin a post new shoe specifically design for pelvis hop dancer. This political campaign exist designed to promote both nike aside You and the newfangled horseshoe. information technology allow drug user to customize their own nike tune company shoe and then to submit their design into angstrom rival against early graphic designer. design would travel through round of vote until the good plan be choose, and winner could acquire respective prize. The rival end on april sixteen, 2009. [ seven ]

exchangeable avail [edit ]

early clothe brand crack bespoke clothe for customer besides. vanguard for example offer ampere similar customize horseshoe experience for customer. information technology recently total bookbags, and hat along with shoe. Adidas put up deoxyadenosine monophosphate bespoke service call mi adidas give up customize brake shoe feature of speech for customer. Reebok excessively propose vitamin a service bid Your Reebok. converse, adenine nike company, extend the converse create service, which hunt on associate in nursing adapted version of the nike by You software. franklin sport extend custom bat baseball glove .

reference [edit ]