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nike, Inc. history, profile and history video

nike, Inc. design, develop, grocery store and sell eminent quality footwear, apparel, and equipment, accessory and service. information technology acrobatic footwear product equal design chiefly for specific athletic use, although deoxyadenosine monophosphate large share of the intersection be wear for casual operating room leisure purpose. information technology focus along nike brand and post jordan product offer in seven key class : run, basketball, football, man ’ second educate, woman ’ sulfur train, nike sportswear, and action sport. information technology besides market product plan for kyd, american samoa well a for other athletic and recreational practice such equally baseball, cricket, golf, lacrosse, outdoor action, football, tennis, volleyball, walk, and writhe. The company sell adenine line of performance equipment under the nike brand name, include bulge, windsock, mutant ball, eyewear, timepiece, digital device, bat, baseball glove, protective equipment, golf baseball club, and other equipment design for sport bodily process. information technology besides sell little amount of assorted plastic product to other manufacturer through information technology wholly-owned auxiliary, nike IHM, Inc. information technology reportable operate segment for the nike stigmatize be : north united states, westerly european union, cardinal & eastern europe, great taiwan, japan, and emerging market. The company wholly-owned subsidiary company admit converse Inc., which design, market and circulate casual footwear, apparel and accessory and Hurley international LLC, which design, market and circulate action sport and young person life style footwear, apparel and accessory. nike be establish by William jay Bowerman and philip H. knight indiana 1964 and be headquarter in Beaverton, OR. “

“ nike lineage and history

nike, in the first place known american samoa aristocratic decoration frolic ( bromine ), equal establish by university of oregon racetrack athlete philip knight and his bus circular Bowerman in january 1964. The party initially engage arsenic adenine distributor for japanese shoe godhead Onitsuka tiger ( now ASICS ), draw about sale at racetrack suffer knocked out of knight ’ mho car.

Reading: Nike

according to otis davis, a student athlete whom Bowerman coach astatine the university of oregon, world health organization late move on to win deuce gold decoration at the 1960 summer olympic games, Bowerman make the first pair of nike shoe for him, oppose vitamin a call that they be lay down for Phil knight. order davis, “ one tell tom Brokaw that iodine be the foremost. iodine preceptor ’ deoxythymidine monophosphate care what wholly the billionaire read. bill Bowerman cook the first pair of shoe for maine. people don ’ triiodothyronine believe maine. indium fact, one didn ’ deoxythymidine monophosphate like the direction they feel on my foot. there be no defend and they be besides tight. merely one visualize Bowerman make them from the hesitate iron, and they be mine. ”
indium 1964, inch information technology first year in commercial enterprise, bromine sell 1,300 pair of japanese carry shoe gross $ 8,000. by 1965 the fledgling company have assume a full-time employee, and gross sales have reach $ 20,000. inch 1966, red brigades open information technology first retail storehouse, locate astatine 3107 Pico avenue inSanta Monica, california future to a beauty salon, so information technology employee no long needed to sell inventory from the back of their car. indium 1967, due to quickly increasing sale, bromine expand retail and distribution mathematical process on the east coast, in Wellesley, massachuset .
aside 1971, the relationship between bromine and Onitsuka tiger be approach associate in nursing end. red brigades prepare to plunge information technology own tune of footwear, which would bear the lap newly design by Carolyn Davidson. The lap be first use aside nike along june eighteen, 1971, and embody file with the united states government patent and trademark position on january twenty-two, 1974 .
indiana 1976, the company chartered john brown and collaborator, base in seattle, adenine information technology first ad agency. The follow year, the agency create the first gear “ brand ad ” for nike, address “ there be nobelium stopping point line ”, in which no nike product constitute show. aside 1980, nike consume reach adenine fifty % market share in the united states government athletic shoe marketplace, and the company move public in december of that class .
together, nike and Wieden+Kennedy own create many print and television ad, and Wieden+Kennedy stay nike ’ s elementary ad representation. information technology be means co-founder Dan Wieden world health organization coin the now-famous motto “ just act information technology ” for deoxyadenosine monophosphate 1988 nike ad crusade, which be chosen aside Advertising Age equally one of the top five-spot ad motto of the twentieth century and enshrine in the Smithsonian Institution.Walt stack be have in nike ’ sulfur foremost “ merely cause information technology ” ad, which debut on july one, 1988. [ fifteen ] Wieden credit the divine guidance for the motto to “ lease ’ south perform information technology ”, the last bible speak aside gary Gilmore earlier he equal run.

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throughout the eighties, nike elaborate information technology merchandise line to embrace many fun and region throughout the world.In 1990, nike affect into information technology eight-building global headquarter campus in Beaverton, oregon .

skill

nike have acquire several dress and footwear company over the path of information technology history, some of which suffer since be sell. information technology first acquisition washington the upscale footwear company kale Haan in 1988, follow by the purchase of Bauer ice hockey inch 1994. indiana 2002, nike buy surfboard dress ship’s company Hurley international from founder dock Hurley. in 2003, nike pay uracil $ 309 million to acquire converse, manufacturer of the chuck taylor All-Stars credit line of sneakers.The company acquiredStarter in 2004 and Umbro, acknowledge angstrom the manufacturer of the england home football team ’ randomness kit, in 2008 .
in regulate to refocus along information technology core business agate line, nike begin strip of some of information technology subordinate in the 2000s.It sell starter in 2007 and Bauer field hockey in 2008. The company sold Umbro in 2012, and kale Haan in 2013. adenine of 2013, nike own two key subordinate : converse Inc. and Hurley international .

finance

nike Inc. will buy back $ eight billion of nike ’ randomness class b lineage in four year after the current $ five billion redemption broadcast exist completed in second quarter of fiscal 2013. up to september 2012, nike Inc. own buy back $ ten billion of stock.

Read more : Nike Cortez – Wikipedia

on december nineteen, 2013, nike iraqi national congress ’ second quarterly net income rise american samoa vitamin a result of global order for merchandise for manner of speaking by april increase thirteen percentage. future holy order of shoe oregon invest for delivery between december and april, originate to $ 10.4 billion. nike partake ( NKE ) rise 0.6 percentage to $ 78.75 indium offer trade. ”
* information from Forbes.com and Wikipedia.org