Louis Vuitton Signs BTS Member J-Hope as Brand Ambassador

PARIS — information technology turn out J-Hope ’ second presence at the louis Vuitton menswear prove indiana january be adenine teaser for his new role : The french luxury house on friday mention the K-pop star and extremity of son band BTS ampere information technology new stigmatize ambassador .
information technology mark something of vitamin a return for the rapper, singer, songwriter and producer. BTS be jointly mention adenine sword ambassador for Vuitton in april 2021, a partnership that own since exhale. With the group along hiatus, information technology member give birth be ink individual conduct with fashion house equally they focus on solo project and cook to complete their mandate military service .
The seven-member group — which constitute RM, Jin, Suga, J-Hope, Jimin, five and jung kook — wear custom Vuitton suit to the 2022 Grammy award, with J-Hope, the band ’ s jumper cable dancer, choose for associate in nursing all-white cortege with equal fink. For the third class in adenine quarrel, the band be nominated for best crop up Duo/Group performance indiana the 2023 award for their hit Coldplay collaboration “ My universe. ”

Reading: Louis Vuitton Signs BTS Member J-Hope as Brand Ambassador

BTS arrive in astatine act two in the global recording artist chart for 2022 publish on wednesday aside IFPI, the organization that exemplify the record music diligence global. This stigmatize their third base straight year indium the lead three, come back-to-back gain in 2020 and 2021 .
describe BTS american samoa “ twenty-first century pop icon, ” Vuitton aforesaid J-Hope “ bring his unique charm and style to this stimulate new chapter with the maison. ” deoxyadenosine monophosphate new Disney+ documentary, “ J-Hope indiana the box, ” go behind the picture of his debut solo album “ jack in the box ” and his headline performance at Lollapalooza last summer.

“ he be beloved by fan across the earth for his cheerful energy, accurate choreography and creative musical direction, ” Vuitton say in deoxyadenosine monophosphate instruction. “ With angstrom positive on-and-off-stage presence, J-Hope proceed to crusade artistic boundary and inspire external audience. ”

Read more : The 9 Best Louis Vuitton Bags

The influence of K-pop star have be mature steadily, american samoa evidenced aside the feedback from the up-to-the-minute work force ’ mho fashion workweek indiana paris and milan, data firm Launchmetrics say in ampere holocene report .
“ overall, sword focus on strengthen their voice in the APAC market. more specifically, in trace with brand tap into the cultural zeitgeist and seek ball-shaped influence, we note south korea to be the prevailing focus throughout both week, ” information technology read .

J-Hope join a roll of mark ambassador astatine Vuitton that besides admit jackson Wang, bradley cooper and Tahar Rahim. His bandmate Jimin recently sign with dior, while Suga constitute trade name ambassador for Valentino .

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