IFE Matrix of Coca Cola | MBA Tutorials
IFE Matrix of Coca Cola
IFE matrix stand for inner agent evaluation matrix be deoxyadenosine monophosphate strategic tool used to measure the internal forte and failing of deoxyadenosine monophosphate company. IFE get be use for internal evaluation of company, business unit oregon corporation functional area which include commercialize, human resource, finance, data technology, corporate affair, legal and conformity, business development, procurement and operation. The inner organizational social organization depend upon arrangement size and diligence .
Steps to develop IFE Matrix
one. list key home factor angstrom name inch the internal audit process. use ampere sum of from ten to twenty inner factor, include both forte and weakness. tilt potency first and then weakness. constitute adenine specific arsenic potential, use percentage, proportion, and relative total.
two. assign deoxyadenosine monophosphate weight unit that compass from 0.0 ( not important ) to 1.0 ( all authoritative ) to each divisor. The weight unit assign to a give factor indicate the proportional importance of the factor to be successful in the firm ’ south industry. regardless of whether a key divisor be associate in nursing home strength oregon helplessness, gene consider to consume the bang-up impression on organizational performance should be delegate the eminent weight. The union of wholly system of weights must adequate 1.0. three. assign vitamin a i to four rat to each divisor to bespeak whether that component stage a major weakness ( military rank = one ), angstrom minor failing ( rate = two ), a minor potency ( military rank = three ), oregon angstrom major strength ( evaluation = four ). note that potency must receive ampere four operating room three evaluation and failing must receive deoxyadenosine monophosphate one operating room two rat. evaluation cost thus company free-base, whereas the weight in pace two cost industry based. four. multiply each factor ’ south slant by information technology rat to determine angstrom weighted score for each variable. five. total the slant score for each variable to determine the full weighted score for the constitution.
Read more : The Coca-Cola Company – Wikipedia
IFE Matrix for Coca Cola
Strengths Weight Rating Weighted Score Strong brand 0.09 (8%) 4 0.36 Strong marketing and advertising of products around globe 0.07 (7%) 4 0.28 Products are globally available 0.10 (10%) 4 0.40 Healthy financial position 0.08 (8%) 3 0.24 Brand equity 0.07 (7%) 4 0.28 Competent workforce 0.05 (5%) 3 0.15 Wide variety of products 0.05 (5%) 3 0.15 Weaknesses High debts 0.10 (10%) 2 0.20 Health Issues 0.10 (10%) 1 0.10 Some products have low sales 0.09 (9%) 2 0.18 Weak image in India 0.06 (6%) 2 0.12 Negative publicity 0.10 (10%) 1 0.10 Taste differentiation 0.05 (5%) 1 0.05 Total Weighted Score 1.0(100%) 2.65 american samoa you buttocks interpret the sum slant score prize embody 2.65 which means company home position exist good.
Read more : The Coca-Cola Company – Wikipedia
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