The caller ‘s name be angstrom contraction of “ Max imum capacity dry hundred ell “. information technology main product be battery, radio charge product, storage device, LCD/laser projector, and running fabric. [ four ] [ five ] indiana the past, the company manufacture commemorate medium, include sound recording cassette and blank VHS tape, floppy harrow, [ six ] [ seven ] and recordable ocular magnetic disk admit CD-R/RW and DVD±RW.
on borderland four, 2008, Maxell announced that they would outsource the manufacture of their ocular metier. [ eight ]
history [edit ]
Maxell constitute form in 1960, when a dry cell fabricate establish be create at the company ‘s headquarters in Ibaraki, osaka. inch 1961, Maxell electric industrial company, limited be produce out of the dry battery and magnetic tape division of Nitto electric industrial company, limit ( nowadays Nitto Denko corporation ). on demonstrate eighteen, 2014, the company be listed on the first section of the tokyo stock exchange. [ nine ] in 2013, Maxell, limited company get Hitachi consumer electronics, Co., limited company ’ sulfur projector design, development and manufacture asset and resource. on october one, 2019, Maxell pot of america announced information technology would assume province for all operation associate to both Hitachi- brand and Maxell-brand projector product and accessory in the north american market .
merchandise [edit ]
barrage [edit ]
Maxell, along with nagasaki university, NIAIST, and Subaru pot ( the parent ship’s company of Subaru, godhead of the R1e electric car ), experience develop ampere new chemistry for lithium-ion battery. part of the variety exist drop the expensive cobalt chemical element and exploitation “ nano infuse lithium “ with manganese, with twenty clock time more power storage, and the ability to mass-produce information technology cheaply. [ ten ]
audio cassette [edit ]
Maxell forty two compact cassette During the height of the compact audio cassette ‘s popularity, Maxell ‘s sound recording cassette be hold in high respect, produce some of the fine example of the standard available. The performance of the XLII-S ( CrO2 ) and maxwell ( pure metal particle ) cassette be highly see indium the pre-digital domestic recording average. Until the beginning of 2020, Maxell inactive produce ur ferric-oxide-based cassette for the international market. Maxell have since discontinue distribute their ur cassette outside of japan. [ citation needed ] Maxell audio cassette be available in forty-six, sixty, ninety, hundred, long hundred and one hundred fifty minute length. presently, depend on region, they embody available in ten, twenty, thirty, forty, forty-six, fifty, fifty-four, sixty, sixty-four, seventy, seventy-four, eighty, ninety, hundred, one hundred ten, long hundred and one hundred fifty moment length .
ocular repositing [edit ]
Maxell DVD-R Since november 2006 the taiwanese Ritek pot become exclusive manufacturer of Maxell cd-r and videodisk. [ eleven ]
liquid crystal display and laser projector [edit ]
Maxell now assume responsibility for wholly Hitachi-brand and Maxell-brand liquid crystal display projector and laser projector, angstrom well a the lecture capture collaboration station. [ twelve ] Maxell projector be available inch angstrom range of lumen, resoluteness, size, and color for classroom, league room, house of worship, and venue .
advertise [edit ]
Maxell “ waste aside guy ” ad for cassette tap. in the eighties, Maxell become associate in nursing icon of pop acculturation when information technology grow ad popularly known a “ blow aside guy ” for information technology line of audio cassette. The political campaign begin angstrom vitamin a two-page ad spread inch Rolling Stone magazine in 1980. The photograph show vitamin a homo sit first gear indium ampere ( lupus erythematosus Corbusier distinguished Confort LC2 [ thirteen ] ) eminent armed chair ( on the right side of the screen ) in movement of, and facing, deoxyadenosine monophosphate JBL L100 loudspeaker ( the bequeath side of the screen ). His hair and necktie, along with the lampshade to the valet ‘s right field and the martini looking glass on the low table to the man ‘s left, are be blow rear aside the fantastic legal from speaker in front of him—supposedly due to the audio accuracy of Maxell ‘s product. The man be show desperately cling to the armrest merely rebelliously attend ahead astatine the source of the music through sunglasses, though calmly catch his toast ahead information technology slide away the end table. The ad campaign exist conceive aside art film director Lars anderson. Steve Steigman equal the photographer. Steigman want deoxyadenosine monophosphate male model with long hair indium order to prove the consequence of the scent, merely when such a model could not be determine along the sidereal day of the shoot, they use the makeup artist world health organization washington lease for the shoot, Jac Colello. [ fourteen ] The lapp concept be use for television spot inch 1981 which run throughout the eighties. These commercial show about the like double american samoa the print ad, merely with the chair, a drink and nearby lamp all be push away from the stereo aside the strong military unit of the fathom wave. [ fifteen ] Richard wagner ‘s “ ride of the valkyrie “ be use for music. a discriminate ad be film for the connect kingdom, with musician cock potato of the group bauhaus vitamin a the man in the professorship, and “ night on bald mountain “ by modest mussorgsky angstrom the music. The “ blown away guy ” trope become quite democratic, and receive be imitate and spoof numerous time, admit in the 1992 john Ritter film Stay Tuned ( where angstrom character ‘s head be blow off by a “ Max-Hell ” videotape ), in the 2005 episode “ model misbehavior “ [ sixteen ] of animize situation comedy Family Guy, and inch the 2010 movie Jackass 3D, where Ryan Dunn sit in a professorship while the blast from ampere k engine transport the set blow out away. The amusing strip Bloom County besides parody the ad in express one of information technology character, milo flower, astatine home watch MTV. [ seventeen ] inch 2005, Maxell come to the “ blow away guy ” ad crusade. a Maxell immediately hold blank videodisk and cadmium, earphone, speaker, and space audio and video recording tape, the ad cost update with photograph of ipod and accessory underneath the effigy. “ get down blow away ” constitute the headline, while the copy recommend consumer to use Maxell accessory to “ make your small ipod sound like adenine huge sound recording system ” .
attend besides [edit ]
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