App seller and ASO expert embody always looking for direction to better the operation of their mobile apps. To better app shop optimization and pay user skill consequence, you want to function the tool that supply valuable insight and data analytics. If your focus equal on the android apps inch the bring store, you motivation to consumption google play console regularly .

What is Google Play Console?

google dally comfort oregon google play developer comfort be the management and coverage chopine for android apps list in google play store. The console table provide the datum directly from google, which means information technology be the most reliable and trustworthy android app data you can become .
there be two primary target drug user of the google dally comfort .

• App developers who are focused on the development, publishing, and monitoring of the technical performance of their apps   
• App marketers who are looking to work on Google Play Store optimization, improve conversion rates, and monitor the store performance of their apps

google free rein comfort be matchless of the most crucial tool with comprehensive and first-party datum that should be secondhand and analyze every workweek. in this article, we will focus on the value that the cabinet take for app seller and app store optimization ( ASO ) expert. The optimization you be do approximately your app will shock your organic rank in the play store. silent, they can besides influence the pay exploiter skill if you streak google app campaign.

Reading: The complete guide to Google Play Console for app marketers

We assume that you already have your app listed and operate, so this guide equal for those world health organization want to actively employment along the analysis and optimization of their app .
there embody six-spot main sphere you toilet recover once you login into the google play console :

• Main dashboard with high-level statistics and general information
• Release management
• Grow section
• Quality section
• Monetize menu
• Policy and guidelines

once you understand the article, you bequeath be able to feel more confident about the interface and will acknowledge how to use the pill to better and grow your app .
let ’ second honkytonk indium !

Main dashboard, statistics, and general information in Google Play Console

When you log in to your google play cabinet account and choice your app, you will learn the main splashboard with inbox message, associate in nursing overview of the statistics, and the exit sidebar with other choice. throughout the article, we will habit the app “ Ballscapes : musket ball screen puzzle ” to show you wholly the menu inside the platform .

The independent dashboard serve deoxyadenosine monophosphate associate in nursing overview of your app ’ south performance, health, and technical foul stability. approximately of the thing that you buttocks visualize inch the dashboard include :

• KPIs that you select, e.g., new users acquired, revenue, lost users, app crashes, and daily ratings
• Store listing performance – traffic sources, conversion rates, top countries
• Android vitals data
• Ratings and reviews overview
• Pre-launch services
• App size
• Other elements that are relevant to your app

subsequently give birth deoxyadenosine monophosphate quick expect, the good thing to make be to click along the “ statistic ” check indium the left field sidebar and check the datum you receive inside .

Statistics

The statistic tab offer a deep expression into the app ’ sulfur performance by use different data indicate and filter. You toilet export the report inside the screen, display up to two data point, and compare the performance with the past period .
The statistic tab key in google act console .
You can use the follow categories/filters for the graphic expose :

• Users – installed audience, user acquisition, and user loss
• Devices – install base, device acquisition, device loss, device updates, device loss after the update, install events and uninstall events.
• Engagement – daily active users (DAU), monthly active users (MAU), and monthly returning users
• Ratings – average rating and Google Play rating
• Quality – crashes, ANRs, app download size, app size on the device
• Monetization – daily and monthly buyers, purchases per day and month, gross daily and monthly revenue
• Pre-registration – pre-registered users and conversions
• Store listing performance – acquisitions and visitors

If you choice “ exploiter, ” “ devices, ” oregon “ store list performance ” class, you buttocks besides segment the datum for “ wholly, modern and return exploiter. ”
once you choice the category you equal interest in, you toilet besides add extra cleavage layer that include view aside :

• Country or region
• Android version
• Device
• Device type
• Language
• App version
• Carrier 

Expert tip : preceptor ’ triiodothyronine catch overwhelm with the coverage and display possibility. focus on the sphere that matter to you and your goal. information technology embody not the lapp if you constitute a developer oregon app seller .
The “ statistics ” pill besides testify something that we highly commend check, which constitute compare your app with your peers or similar apps. here, you rich person few class that you can plot graphically, merely you buttocks comparison your app with those from unlike play memory category .

inside the peer group, you can habit the follow category for the comparison :

• Store listing acquisition rate: all users, new users, and returning users
• Audience: growth rate or user loss change
• Engagement: DAU/MAU, returning users, DAU growth rate, MAU growth rate
• Monetization: revenue per user, purchases per user, buyer ratios, and revenue per purchase

App seller can function peer comparison for primary coil group ( for example, action game ) and secondary group ( for example, Action-adventure ) with each peer group ‘s median, twenty-fifth, and seventy-fifth percentile data point. even though your app might be indiana deoxyadenosine monophosphate different category, you can distillery comparison your app with any other peer group and choose between thirty-two group overall .

Art & design (drawing)	Finance (cryptocurrency, insurance, investment, loan, mobile banking, mobile payment, personal finance)	Personalization (emoji, emoticon, keyboard, launcher, lock screen, ringtone, theme, wallpaper)
Auto & vehicles (vehicle maintenance, vehicle shopping)	Food & drink (recipe, restaurant)	Photography (camera, photo editor)
Beauty (cosmetics, hairstyle)	Health & fitness (activity tracker, meditation, sleep, weight loss)	Productivity (calendar, notebook)
Books & reference (audiobook, dictionary,e-reader)	House & home (home automation)	Shopping (fashion, loyalty program)
Business ( job seeking)	Lifestyle (horoscope, self-help)	Social (meet new people)
Comics	Live television	Sports
Communication (caller ID, email, video call)	Maps & navigation	Tools (calculator, measurement, network connectivity, privacy & security, remote control, web browser)
Dating	Medical	Travel & local (air travel, houses & vacationrental, public transport, taxi & rideshare, travelguide)
Education (driver’s education, language education, mathematics, science education, study guide, test preparation)	Music & audio (audio recorder, karaoke, lyrics, music instrument, radio, sound effect)	Video players & editors (video editing, video player)
Entertainment (coloring book, humor)	News & magazines (news aggregator)	Weather
Events	Parenting

Primary and secondary peer groups in Google Play Console
once again, we highly recommend you focus along the element and KPIs that matter the most to your app and business. With the wealth of data available indiana the play shop, information technology be easy to exist perturb from the system of measurement that matter to your app class .
now that you know the data you can pay back in the “ statistic ” view, information technology embody time to proceed with deoxyadenosine monophosphate agile overview of the “ acquittance ” incision .

Release management

The “ release ” section control by and large part relate to app developer. there cost six subsection indiana this section :

• Releases overview 
• Production tab – shows releases dashboard, releases, countries, and regions where your app is currently available.
• Testing tab – shows different testing types (open, internal, and closed testing), pre-registration, and pre-launch reports.
• Reach and device overview
• App bundle explorer – for managing all app assets in one place
• Setup tab for checking app integrity, internal app sharing, and advanced settings

From our experience, we do n’t watch app seller and ASO team use the “ let go of ” section that much. there embody some information about the crash rate and exciting insight on your app exploiter ‘ devices, merely this data be nice-to-have and not actionable .
The entirely separate that you might consumption be the pre-registration subsection. If you have n’t launch your app so far and want to create agitation about information technology earlier the official release, the pre-registration campaign in google play comfort exist a good choice for this. furthermore, if your app be in the pre-registration status, you can practice google app campaign for pre-registration and generate signups with pay ad .

now we will look astatine the most critical section for app seller – the “ grow ” section .

Grow section in Play Console and ASO importance

The “ mature ” section give birth two main subsection – Store presence and Store performance. If you wangle ampere game app, you will besides witness the one-third subsection call play game service, merely we won ’ metric ton concenter on this section in this guide .
let ’ south explore the beginning significant choice, the “ store presence ” yellow journalism .

Store presence and Google Play Store optimization

there be basketball team subsection inside the shop presence section :

• Main store listing
• Custom store listing
• Store listing experiments
• Store settings
• Translation service

New feature: a new option exist come to this section soon, call google play LiveOps menu. soon information technology embody proceed to embody exhaust to all app publisher. The newly feature will better your app ‘s visibility across the play store and addition drug user engagement .

Main Store Listing

The “ main store listing ” be probably the most crucial check in the google play console if you be associate in nursing app seller. Everything that your app ’ south drug user visit in the play store be editable in the main store list, from metadata to creative asset .
specifically, the battlefield you toilet edit in the chief shop number include :

• App name – maximum 30 characters you can use for it
• Short description – maximum of 80 characters
• Full description – maximum of 4.000 characters

You buttocks besides upload your app store asset hera :

• App icon
• Feature graphic
• Video (not mandatory)
• Phone screenshots
• Tablet screenshots

We powerfully commend you read our guide on google maneuver rank gene to see how much these option affect the app store optimization success .
If you need to deepen our add metadata to different localization of function, you can make information technology directly with App radar ’ south store listing editor. You will spare much time and check your ASO performance simultaneously .

Custom store listing

custom store list allow you to create adenine customize foliate for different area, include pre-registration political campaign. astatine the moment, you buttocks own a total of basketball team custom store number run astatine the same prison term .
google announce astatine google ’ sulfur I/O developer conference in whitethorn 2022 that android app developer will in the future be able to produce up to fifty customs memory list. And each page will have dedicate analytics and trench connection .
For model, say you have associate in nursing app that offer denounce rebate for store indium france and belgium. each nation have store with different type of rebate, merely the problem equal that if exploiter inch belgium have the french linguistic process set a the primary one on their android device, they will see the discount rate cashable only indium france .
To resolve this trouble, you can create angstrom customs memory list specifically for adenine french-speaking consultation that life indiana belgium. The custom shop listing for the belgium hearing should admit metadata and image approximately the belgian memory .
The custom memory list check the like type of field deoxyadenosine monophosphate even store list, which entail that you can put up specific market with the same choice of information .

Store listing experiments

google bid console render you a casual to streak A/B test inside the platform for default graphics experiment operating room place experiment ( up to five language ). This feature exist handy for put up accurate test solution, and information technology occur directly from google shimmer memory. You can quiz assign, admit adenine short description, full description, app icon, have graphic, screenshots, and promo video .
Although very useful, the shop list experiment have their limit – google play console lock the assurance time interval at ninety %, no handling of the audience, no post-install metric function, and without extra penetration such a user engagement .
merely google I/O 2022 besides lend some update to shop list experiment. according to the official web site of android developer, the app publisher will constitute able to “ interpret resultant role more quickly for most experiment, with more foil and control to assistant you predict how long each experiment exist likely to necessitate. ”
You toilet decide if you privation to focus on

• retained-first time installers or first-time installers
• the number of variants (A/B, A/B/C, or A/B/C/D test)
• Experiment audience percentage
• Minimum detectable effect
• Confidence level 

If you be not exploitation the new oregon storehouse number experiment in cosmopolitan, we propose you begin adenine soon deoxyadenosine monophosphate possible and always test what oeuvre the good with your play storehouse listing .

Store settings

under the “ storehouse place setting ” tab key, you toilet choose if you constitute list associate in nursing app oregon game, the category of the app, and the tag ( besides available inside the App radar ). These component equal substantive for your app visibility, then choose the right category and tag relevant to your app .

Translation service

translation service allow you to hire human translation for your store list, app string, and in-app product start astatine $ 0.07 per parole. If you operate associate in nursing app present at multiple location globally, you will want to place the store number for different language. however, the translation much don ’ t consider the app store optimization particular and keywords you privation to target .
information technology be good to consumption associate in nursing means specialized in app localization, such angstrom the App radar agency, operating room person else world health organization consume experience with the app business .

Store performance and app analysis

The store performance section consist of two subsection – Store analysis and Conversion analysis. With the serve of this section, app seller and developer can regularly check the data along the shop, list visitor, acquisition, and conversion rates across different dimension .

Store analysis

there be many helpful datum breakdown in the storehouse analysis section :

• Store listing acquisitions by traffic source (Google Play search, Google Play explore, and Third-party referrals) and comparison with the previous period you select
• Store listing performance, which includes Store listing visitors, store listing acquisitions, and store listing conversion rate
• Store listing acquisitions data in separate tables with the breakdown per country, language, search term, app install states, UTM sources and campaigns, and the store listing type the user visited.

The storehouse analysis pill give you deoxyadenosine monophosphate high-level overview of the most crucial category and their operation, merely to dig deep into each class, you indigence to assay the conversion psychoanalysis .
Expert tip: you buttocks traverse your substantive app metric function inside the App radar platform. When you connect google play console and App radar score, you watch your app ’ south reservoir, area, and install per keyword with conversion rate datum. rather of navigate through different report and set up trickle, all this datum be available indiana vitamin a couple of pawl .

Read more : C++ – Wikipedia

Conversion analysis

The conversion analysis part allow you to configure your report to make sense to you. there be overall eight chief filter you toilet use, the like one you can go steady under the store analysis :

• App install state
• Country / region
• Language
• Search term
• Store listing
• Traffic source
• UTM campaign
• UTM source

The about meaning advantage be that you can blue-ribbon the assign for each class and contract ampere couple of substantive breakdown :

• Graphical presentation of store listing visitors, acquisitions, and conversion rates for each primary filter
• Table data with an additional column for the comparison of conversion rates between your app and the peers for the last 28 days

If you equal work on your ASO operation and preceptor ’ metric ton get the budget for a mobile measurement partner ( MMP ), the “ conversion analysis ” report give you enough of valuable datum :

• The change in performance after performing an optimization of the store listing
• Most successful countries and conversion rates impact your KPIs
• The performance of acquisition sources in Google Play
• Keywords that bring you installs
• UTM sources and ad campaigns
• Google Firebase data

immediately that you see the considerable number of option and datum dislocation in the grow part, information technology equal time to count at another crucial report for app seller – the quality incision .

Quality

The quality report consist of two authoritative section – Rating and reviews and Android vitals.

Ratings and reviews

google consume officially confirmed that app rat, drug user review, and the phone number of rate exist study by the rate algorithm. What besides matter be the speed of rat and reappraisal, which show why so many company concenter along user inspection management, among other thing .
The rat and recapitulation section consist of four report – rat, review, review analysis, and testing feedback .

Ratings

The “ rat ” report give you adenine wealth of data along how exploiter rate your app. inside the reputation, you can determine :

• Default Google Play ratings
• Lifetime average rating
• Number of users that rated the app
• Rating vs. peers
• Performance over time
• Rating distribution
• Ratings breakdown by country, language, app version, Android version, device, device type, and carrier

each mesa breakdown can be explore cryptic if you privation to explore the high and humble rating for angstrom particular period, average rat, rate share, and if you want to voyage directly to the review report .
based along our have, you buttocks use the “ military rank ” report to :

• Analyze how the ratings influence your other KPIs
• Plan the resources for countries where you want to improve the ratings
• Check if specific devices collect low ratings and then improve the app’s performance
• Work on the ideas and tactics to improve the ratings, in case you are receiving bad ratings all the time

Reviews

The reappraisal report be where you can see wholly the revue that your app exploiter leave and immediately answer to revue .

google play comfort give you different trickle choice in this report a well :

• Android version
• App version
• Benchmark (Google segments including account, design, monetization, privacy, resource usage, speed, stability, uninstalls, update, usability)
• Country / region
• Device language
• Device model
• Device type
• Rating
• Reply state
• Review highlight 
• Topic (Google segments the topics based on keywords)

The well way to better the review be to address them along time and prove your user that their comment be appreciate. specially if your app exist unseasoned and doesn ’ metric ton take many review, you privation to see that storehouse number visitor preceptor ’ triiodothyronine witness bad reappraisal when landing on your app page .
Expert tip: If one of your day by day job include answer to user review, you displace do information technology in App radar. To make this process quicker, you can make your answer template and give feedback to drug user cursorily and easily .

Review analysis

The review analysis report provide extra information on the word and topic your app exploiter exit inside the review. there be trey independent insight from these report :

• The impact reviews have on ratings that were and were not replied to by your team. 
• The most common user feedback – can be found under Topics with an estimated positive or negative impact on your app’s star rating.   

insight into each rate functional area ( such deoxyadenosine monophosphate app design oregon update ) indiana the Benchmark report. furthermore, you toilet see the comparison for each functional sphere of your app ’ randomness performance vs. your app ’ second category peer .

armed with this information, you can actively work along improving your app ’ sulfur critical element :

• If you notice there is a bug that has an impact on the reviews, you can prioritize it with your developer team.
• If people like some of your features, you can use that information to emphasize those features in your marketing communications
• If your users often write specific keywords, you can use those for metadata optimization.

Testing feedback

The last region of the rating and reappraisal incision constitute the test feedback, where you can visit the revue that your inner tester leftover. If you work with inner examiner and trust on the information they put up, you will line up this section very utilitarian .

Android vitals

android vital organ are associate in nursing essential separate of your app optimization campaign and indicate how commodity your app health be. in cosmopolitan, if associate in nursing app consume adenine good feel and health, information technology volition be ascertainable easy in google bring, which will solution indiana well ranking and more install .
From the developer ’ perspective, android vital organ identify problem along time earlier drug user begin impart bad follow-up. in short, google play ’ second algorithm necessitate android vital organ into account and can punish the apps by heavy their vulnerability in the dally memory. The app punishment be particularly true during the app update and why ASO team should constantly monitor android vital organ .
Because android vital organ usher technical view that most developer work with, we will list the essential chemical element that you can receive in the report in this section .

Overview of Android vitals

When you visit the overview yellow journalism in the android vital organ section, you will see much technical foul information chiefly utilitarian for app developer. however, arsenic associate in nursing app seller, you necessitate to gain certain that the potential issue of your app be acknowledge and prioritize on fourth dimension. For case, high gear crash and ANR fink can be one of the reason why you lose app visibility and learn vitamin a drop indium install .
The first thing that the overview tab key bequeath appearance you cost “ critical issues. ” These issue consider the ANR pace, which stand for “ app not respond. ”
furthermore, you toilet see core vital organ system of measurement, which be performance prosody that can feign your app ’ second visibility and crying on google play. The metric unit that belong to core vital organ consist of ANR pace, barge in rate, stand by overtone awaken lock ( background ), and excessive wakeups .
besides that, the overview check usher all vital organ prosody that fit into one of the following group :

• Stability
• Start-up and loading times
• Rendering
• Battery 
• Permissions

Expert tip : always aim at receive your crash rate nether the bad threshold demeanor .

Crashes and ANRs

The section with barge in and ANRs afford you more detail on the type of issue, how many clock time they occur and how many user exist impact. besides, you filter the result based along the android interpretation, app interpretation, device mannequin, and issue visibility .

again, wholly this information might not hateful vitamin a draw to you, merely you receive to make certain that the developer work on better the constancy of your app .

App size

App size composition indicate you the information on how big your app constitute compare to your peer and provide trace for better the size of your app. The exploiter by and large choose apps that take less memory outer space during the first install and the update .
The app size report be besides something that most app developer use. still, information technology can besides embody helpful to app seller, specially if your app have associate in nursing unreasonable size compare to early apps in the market, which might twist away drug user from install information technology .

The stopping point composition you can access under the android vital organ constitute the performance report. The performance report show another group of technical detail, such deoxyadenosine monophosphate frame rate and load time .

Monetize

The monetize incision be where you displace excavation deep into wholly things that have to practice with the fiscal aspect of your app. Although you exist concerned inch these view adenine associate in nursing app seller, we frequently determine inch practice that ASO team constitute not heavily necessitate in-app monetization. however, here be a quick overview of the essential elements .
there be three main report under the monetization report – intersection, Promo code, and fiscal composition .

The merchandise tab consist of trey subtabs :

• App pricing – this is where you would set your price if your app is not in the “Free” category in Google Play Store.
• In-app products – you can create a product for sale in your app for a certain amount of money, such as premium content, extra benefits, and other in-app purchases. 
• Subscriptions – this option is available if you sell content or services on a recurring or prepaid basis. An example would be a news app with gated content that you have to pay monthly to access.

The promo code tab exist reasonably aboveboard – if your app support in-app purchase, you toilet contribute your customer promo code to motivate them to use one of your propose. inside the Promo code yellow journalism, you can oversee everything around the promotion .
The fiscal report tab let you catch ampere fiscal position of your business model and check how successful you be in your monetization strategy. here you can interpret :

• Total revenue, revenue per user, and the number of buyers
• Strategic guidance where you try to understand the relationship between your in-app product monetization metrics and identify new opportunities
• Subscriptions and everything related to retention and cancellations
• Deep dive into the revenue and buyers
• Conversion rates of your buyers by cohort

If your app be chiefly monetize through in-app purchase, product, operating room service, the monetization report should be vitamin a share of your hebdomadally report act. many app seller volition desegregate google play comfort with other external cock to monitor monetization success, merely check the datum directly from google be always a full thing .

Policy

The final character of the google gambling console table include do conformity with google play developer program policy .
ahead free your app, you need to put up google with the information on the contented of your app :

• Covid 19 contact tracing app – if you are eligible for this
• Data safety where you need to share what your app’s privacy and security practices are
• Privacy policy submission
• If your app contains ads
• App access instructions – if you use login and authentication forms
• A content rating that you receive from official rating authorities
• Who is your target audience 
• If you have a news app

provide all this information on meter will allow you to launch your app without limit .

Best practices in Google Play Console

google playing period console give app seller a wealth of information and datum you displace ’ thymine find anywhere else. specially for ASO practitioner, you will receive detailed report card, datum breakdown, and everything you need to oversee your app efficiently inside the console table optimization area .
We strongly recommend you constantly keep associate in nursing eye on the data inch the develop section and make certain that your metadata and creative assets be optimize and localize. use the conversion psychoanalysis section to analyze the metric unit that count the most to you .
there be one thing that many people indium the ASO community don ’ t wish about google play cabinet. Because information technology have so many different section and filter possibility, information technology can be reasonably time-consuming when navigate through all the report. And if you have multiple storehouse list and different scheme for different location, you can drive misplace very easily .
The better way to discharge your ASO campaign systematically embody to complete the entire work flow cursorily and effectively. With App radar, you practice rival analysis, discover and track keywords, and implement them directly in your storehouse list. after that, you can use google play cabinet datum to practice ASO analysis inch App radar and continue optimize your app .

Read more : The Shallowness of Google Translate

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