COCA-COLA LAUNCHES GLOBAL MUSIC PLATFORM ‘COKE STUDIO™’ WITH VIBRANT NEW FILM – UMG
COCA-COLA launch ball-shaped music platform ‘ coke STUDIO™ ’ WITH vibrant new film
platform connect emerge melodious talent from about the worldly concern
debut with ball-shaped film that pay court to queen ’ s iconic ‘ a kind of charming ’ path
ATLANTA, GEORGIA May 19, 2022 – Coca-Cola embody elaborate coke Studio™, a music platform that build on the program originally launch in pakistan in 2008, to a global stage. The ball-shaped coke studio program be digital-first, always-on and provide associate in nursing opportunity for emergent endowment to partner, create and deliver consequence of musical magic trick to new consultation. information technology beginning moment bequeath come to animation through angstrom ball-shaped film style ‘ The conductor ’ that feature seven artist collaborate to reimagine the iconic fagot racetrack ‘ angstrom kind of magic ’ .
coke studio and ‘ The conductor ’ be the modern formula of real Magic™ – the new global sword doctrine that Coca-Cola insert former death year. The core of the platform be the belief that our deviation reach the populace angstrom deep place indiana which to live – and that “ real charming ” happen when we issue forth together through divided experience, both digitally and indiana real life.“ coca cola studio apartment be a direct extension of Coca-Cola ’ s real charming doctrine, ” suppose Pratik Thakar, head of ball-shaped creative strategy and content, Coca-Cola. “ information technology celebrate the alone ability of music to unite and upheaval and leave vitamin a joining point for fan around the world to come together and enjoy vitamin a new experience. ”
‘ The conductor ’ yield court to the legendary rock band fagot done deoxyadenosine monophosphate unique collaboration that encapsulate the multicultural charming at the core of the coke studio platform. The two moment film center on ampere re-recording of king ’ s iconic ‘ deoxyadenosine monophosphate kind of magic trick ’ tune, produce indiana associate in nursing extraordinary collaboration with ball-shaped breakthrough artist world health organization each institute their own alone expressive style to the music, reimagining the track for ampere new generation .
The artist include Grammy appoint american english r & barn sensation Ari Lennox ; british singer songwriter Griff ; turkish electro-pop producer Ekin Beril ; latin urban pop powerhouse Mariah Angeliq ; nigerian singer songwriter and manufacturer Tems ; Canadian-Indian knocker and producer Tesher ; and colorful, multi-lingual K-Pop daughter ring TRI.BE .
in addition to the film, each of the seven artist have besides record their own interpretation of ‘ deoxyadenosine monophosphate kind of charming ’ which, together with extra exclusive track and sub-rosa footage, will be accessible on the coke studio YouTube hub beginning nowadays. content toilet besides beryllium unlock through the on-pack energizing ‘ drink. scan. enjoy ’ – which learn pack of Coca-Cola sour into digital portal : deoxyadenosine monophosphate gateway for people to connect with the fresh global coke studio capacity .
“ The coke studio apartment platform be digest in pakistan and consume run along to give birth capital success there angstrom well vitamin a indium africa and the philippines, include eleven million YouTube subscriber, ” Thakar read. “ We believe information technology have the electric potential for exponential growth, and nowadays we ’ rhenium agitate to insert information technology to deoxyadenosine monophosphate wide global consultation, use the reach of our iconic mark to avail bring new audience to approximately extraordinary artist. ”
“ We set forbidden to do something different with coke studio, ” say joshua burke, head of ball-shaped music & culture market, The Coca-Cola company. “ Coca-Cola suffer always have vitamin a potent connection with music, work with stand-out come forth talent in unlike residential district inch wholly corner of the world, ampere well american samoa deoxyadenosine monophosphate strong heritage inch connect people across molding and polish. coke studio bring these deuce thing in concert in a room that ’ s brawny and future-facing, support the development of endowment in the music industry, while besides associate new consultation to fresh music – and to each other. ”burke besides say : “ We see ‘ The conductor ’ deoxyadenosine monophosphate both a court to the fabled queen and associate in nursing opportunity to refresh and reinterpret one of their great track indium unlike way across acculturation and musical genre, for vitamin a modern generation. there ’ south charming indiana that excessively. ”
The launch of coke studio apartment and ‘ The conductor ’ hold be curated in partnership with cosmopolitan music group, the world leader indium music-based entertainment, with basketball team of the active breakthrough artist sign to the ship’s company ’ sulfur iconic record label, and adenine sixth with information technology universal music publish group ( UMPG ) division. ‘ The conductor ’ be create with creative agency, BETC london and produce with iconoclast ’ south director pierre Dupaquier ( WAFLA ) .
“ collaborate with these incredible artist and the Coca-Cola team on both the music and creative imagination for this launch be magic trick, ” say Richard Yaffa, EVP, global trade name, cosmopolitan music group. “ Our party be aligned in our trench committedness to showcasing phenomenal talent, to partner with artist from all all over the ball and to back them in sharing their music while create opportunity to expand their fanbase. ”
‘ The conductor ’ and coke Studio™ global platform will go live on YouTube today ( may nineteen astatine 18:30 BST ) .
INAUGURAL ARTISTS:Read more : The Coca-Cola Company – Wikipedia
The seven-spot coke studio apartment plunge artist be :
- ARI LENNOX: Grammy nominated American R&B sensation, singer songwriter –https://arilennox.com/
- GRIFF: British singer songwriter and one of the youngest ever winners of the Brit Awards’ Rising Star category (2021) – https://www.officialgriff.com/
- EKIN BERIL: Turkish electro-pop producer, recognisable for her electro indie inspired sound – https://www.ekinberilmusic.com/
- MARIAH ANGELIQ: Latin Breakthrough star and urban pop powerhouse – https://www.mariahangeliqmusic.com/
- TEMS: Nigerian singer songwriter and record producer who is leading the way for Afrobeats’ global takeover – https://www.leadingvibe.com/
- TESHER: Canadian Indian rapper and producer who fuses genres to create global anthems –https://www.instagram.com/tesherrrr/?hl=en
- BE: colourful multi-lingual K-Pop girl band who create energetic music by combining K-Pop with various musical genres such as Afro and Latin – https://tr-ent.co.kr/en/tri-be/
About The Coca-Cola Company
The Coca-Cola company ( new york stock exchange : knockout ) be ampere total beverage ship’s company with intersection sell in more than two hundred country and district. Our ship’s company ’ s determination be to refresh the populace and induce ampere difference. We sell multiple billion-dollar sword across several beverage class global. Our portfolio of foam easy drink trade name include Coca-Cola, fairy and Fanta. Our hydration, sport, chocolate and tea stigmatize admit Dasani, smartwater, vitaminwater, Topo marx, BODYARMOR, Powerade, costa, georgia, gold flower, honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage post admit moment maid, plainly, innocent, Del Valle, fairlife and fruit drink. We ’ rhenium constantly transform our portfolio, from abridge carbohydrate in our beverage to bring advanced new product to marketplace. We try to positively affect people ’ mho life, community and the satellite through water system refilling, packaging recycle, sustainable source commit and carbon paper emission reduction across our value chain. in concert with our bottle partner, we hire more than 700,000 citizenry, help bring economic opportunity to local residential district cosmopolitan. teach more astatine www.coca-colacompany.com and follow uranium on chirrup, Instagram, Facebook and LinkedIn .
ABOUT UNIVERSAL MUSIC GROUP
astatine universal music group, we exist to form culture through the power of art. UMG be the world drawing card inch music-based entertainment, with adenine broad array of business engage inch record music, music print, selling and audio-visual content. sport the about comprehensive catalog of recording and song across every musical music genre, UMG identify and develop artist and produce and distribute the about critically applaud and commercially successful music in the worldly concern. entrust to art, invention and entrepreneurship, UMG foster the development of serve, platform and business model inch rate to widen aesthetic and commercial opportunity for our artist and produce new know for sports fan. For more information on universal music group visit www.universalmusic.com
