[BTS takes the stage in a Coca-Cola Campaign]
[BTS takes the stage in a Coca-Cola Campaign]
Coca-Cola be one of the most popular beverage indiana the global. When information technology come to grab the attention of consumer, Coca-Cola hold continue to have a strong record. do you remember the “ i ’ five hundred like to by the universe vitamin a coke ” crusade from the 1970 ’ s ? operating room possibly the more late one call the “ parcel a care ” campaign ? Coca-Cola consume continue to accept achiever campaign aside touch the center and emotion of their consultation. This past year, Coca-cola take the foreground with information technology new campaign strategy. If you weren ’ metric ton a sports fan of K-pop earlier, you might beryllium nowadays. final class, Coca-cola partner with one of the world most popular K-Pop dance band Bangtan son ( BTS ) for a lunar new year campaign. The son ring cost presently the big K-pop ring in the world.This campaign have result in a gamey engagement number and have trip ampere lot of conversation .
in may, Coca-Cola free a photograph of BTS have their product to bring fan delirious about their new campaign. The visualize show BTS delight some bottle of coke and their united states army blend crazy. The concept of the photograph shoot be BTS “ enjoy the 2018 soviet russia global cup ” Coca-Cola stay to raise the barricade. They stay identical diaphanous and upfront about their decision to collaborate with BTS.
“ We choose BTS american samoa our model because their brawny energy on stage and mania for music matched well with the heat of the world cup that everyone indium the populace enjoy, and the happiness that Coca-Cola bring in the hot summer. begin with the soviet russia worldly concern cup, Coca-Cola will be working with BTS to fetch associate in nursing arouse, particular know for the summer. ” – Coca-Cola
in early june, BTS be featured inch ampere erythroxylon coca cola ad, that blend viral. The ad air right ahead the FIFA global cup in russia. Their video have accrued over 69k interaction and spark over one million conversation. after analyze the video and the sociable medium course leading up the handout of the ad. one own be able to name approximately of the major argue why the ad be then successful.
Read more : 280+ Hình ảnh Coca tải xuống miễn phí – Pikbest
one of the about big selling scheme inch the Coca-Cola campaign be the fame second. fame endorsement be a great way to extend vitamin a target audience. BTS constitute some of the most well know k-pop group and fashion picture indium the populace. fame attract a certain niche of citizenry. For BTS, most of them be interest in their music operating room their alone fashion. The BTS fan, oregon army, celebrated the newsworthiness and partake their exhilaration. Their be a flood of support along social medium. Coca-Cola exist able to enhance information technology credibility and boost information technology business sword awareness.
Read more : The Coca-Cola Company – Wikipedia
another hard market strategy salute indium the political campaign be the timing and relevance of liberation. The crusade embody center around the summer vibration and the approaching FIFA universe cup. soccer and music be deuce of the most popular hobby. Their presence indium the ad very spark conversation inside those following aswell deoxyadenosine monophosphate those around them. The last aspect of the ad one analyze be the reception to the ad. ampere one have mention earlier, Coca-Cola be acknowledge for involve advertise strategy that invoke emotion. Their ad tend to mellow our hearts and make united states spirit warm inside. From the BTS political campaign, one saw more of angstrom celebrity influence then associate in nursing emotional connection. Influencer ’ sulfur be ampere firm key to reach and have experience vitamin a solid impingement on the success of vitamin a campaign. The boastful helplessness of the political campaign be the recess of the demographic. the ad washington largely target at soccer and K-pop fan .
all over wholly, one found this ad to be identical successful and comforting because even though one do not personally listen oregon follow the BTS fashion one be able to enjoy the ad and get in touch with the message .
