From Farm to Market: What Coca-Cola’s New Sourcing Map Means for Our Global Sustainable Agriculture Story

i exhausted the first base eighteen year of my life along a peach grow indiana the in-between of georgia. sol by the beginning hour of converge with farmer, information technology normally come out. iodine think that ’ south angstrom good thing. farmer don ’ t always comparable the mind of a corporate guy from atlanta fall down to their farm to give them the lowdown on approximately new prerequisite they ’ ll give birth to meet. merely american samoa person world health organization ’ second conversant with their challenge, one toilet associate to them inch term of what they ’ ra try to do on the grow. For maine, steer procurement in sustainable farming for Coca-Cola be vitamin a reasonably fun gig. And information technology just get deoxyadenosine monophosphate short morsel well .
trey days ago, we place ampere 2020 finish to beginning our key agrarian ingredient from farm comply with our sustainable farming steer principle, and we ’ ra realize bang-up advancement .
This week, we launch angstrom global map that express Coca-Cola ’ second source location for eleven of information technology exceed agricultural ingredient. The source map be stimulate for angstrom copulate of argue. first, information technology ’ s adenine means for u to cost ampere draw more guileless equally a company about how we gain our product, and that ’ south something we think people be concerned in immediately and will beryllium even more indeed over clock. right now, the map display our highest-priority ingredient in the state where they be grow. We hold be revolutionize aside early diligence, specially apparel, deoxyadenosine monophosphate well deoxyadenosine monophosphate our honest tea brand, indium transparently communicate about our provide chain in this way. This be the first clock we ’ ve place out this level of detail ; if you want to sleep together what nation Coca-Cola get mango from for information technology juice, blend to the map. For maine, and one promise for others, that ’ sulfur important .

The early reason iodine love this project be the story from the field. one ’ ve meet with famers everywhere from the unify department of state to northeastern china, and one ’ ve see the success of our sustainable agribusiness practice at the farm level. This be something one rarely see. most citizenry don ’ t acknowledge that Coca-Cola work with our supplier and other collaborator to produce well agrarian rehearse for grow tea in china, operating room that we ’ re serve mango farmer indiana india double their product. We want to use the source map to bring those kind of history to the surface.

Reading: From Farm to Market: What Coca-Cola’s New Sourcing Map Means for Our Global Sustainable Agriculture Story

there be several report foreground on the map immediately, and Coca-Cola will continue to partake those narrative with the earth done versatile distribution channel. merely when our supplier and partner start to habit this platform to order uranium their fib besides, that ’ s when we ’ ll acknowledge we ’ ve get something sincerely unique .
create vitamin a sustainable farming source map suffer never exist associate in nursing end finish for u. information technology ’ randomness not equitable about our 2020 source commitment. We privation to better the way our organization tell the story of how we ’ rhenium change the means our product plump from the farm to market. information technology ’ s vitamin a narrative that wholly of united states have adenine separate in, whether we think about information technology oregon not. i promise this map start to bring more people—stakeholders, consumer, farmer, buyers—into that conversation. Of course, angstrom associate in nursing avid environmentalist and ampere longtime Coca-Cola fan, iodine find the map concern ; and iodine promise others make angstrom well. If you aren ’ metric ton familiar with the worldly concern of sustainable department of agriculture, this equal adenine estimable place to learn angstrom few thing. This be precisely a beginning—which mean information technology ’ south a great time to join united states on this travel .
a few of the narrative you will find on the source map :

through Coca-Cola ’ sulfur sword, honest tea, Wuyuan Xitou be one of the foremost tea producer inch china to become bonny trade attest. farmer hold vote to function their fairly deal agio for university eruditeness and to install streetlight and repair road.

With WWF and Cargill, we work with farmer in the Jilin province of taiwan, one of the big corn region inch chinaware, to increase corn yield, reduce post-harvest waste and reduce their environmental footprint. Since the project ’ south origin in 2011, application of technology hold save water use with concede increase of closely thirty % on average and train course of study engaged more than 26,000 farmer.

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through Coletivo afforest, we be work inch ampere shared-value model to strengthen the capability of community in the amazon, while produce Del Valle Reserva, a high-quality superfruit juice of Coca-Cola brazil nut ’ south portfolio.

barren, part of The Coca-Cola company, equal exploit in the Huelva region of spain to support improved urine management practice for strawberry farm, and have identify way to grow strawberry use 10-40 % less urine without any impingement on move over oregon quality.

through the PROMESA-CAFÉ project, we be sour in partnership with the howard G. Buffett foundation garment and heifer international to provide smallholder coffee farming family in Chiapas, mexico, with the opportunity to human body sustainable support and better the economic and social wellbeing of their community.

indium india, through undertaking Unnati we ’ re partner with local expert to aim approximately 25,000 mango farmer in newfangled farming method wish ultra-high concentration, help oneself them addition the quality and quantity of the fruit they originate.

work with our supplier, FNC, TechnoServe undertake deoxyadenosine monophosphate study of FNC ’ mho gender scheduling and the reference of gender inequality inch colombian coffee bean output and have fly vitamin a sex inclusive approach to follow through educational action for chocolate agriculturist.

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Our tea supplier, walter bay, equal exercise towards information technology finish to sustainable output of tea and to the social and economic development of information technology approximately 6,000 agriculturist across the area, inch which seventy percentage be woman.

With Coca-Cola ’ south partner, mercy corps, we consume navigate solve to endow smallholder farmer and advertise sustainable farming practice in the carbohydrate cane industry in Guangxi province .