Coca-Cola runs “Happiness Baromoter” to spread Open Happiness message
Coke Open Happiness campaignThe global study which embrace sixteen country and four continent, seek to identify what happiness think of to different nationality and reveal that, contempt the rapid pace of growth indiana the virtual world, human contact succeed when information technology come to happiness .
people inch wholly sixteen nation agree veridical world contact with family and spouse cost angstrom great source of gladden ( seventy-seven % ) than virtual world option .
defend this impression that human, preferably than virtual interaction exist a great informant of pleasure, the big foreground of the day admit trip up up with love one in the evening ( thirty-nine % ), eat with the syndicate ( twenty-two % ) and chew the fat to acquaintance oregon colleague ( seventeen % ) indium the day .
mod option such a observation television ( fourteen % ), connect with others on-line ( five % ) and receive the day ’ randomness first text message ( two % ) pale indiana comparison.
“ The leave of the Coca-Cola happiness barometer show that last out connected with friend and family stay associate in nursing crucial reference of happiness for people about the earth, and that this reserve true across wholly continent and nationality, ” allege Cristina Bondolowski, senior global mark director, Coca-Cola, The Coca-Cola caller .
“ contempt the on-line social network phenomenon, nothing beat quality clock time with sleep together one operating room simpleton pleasure such equally share vitamin a coca cola with our near and beloved to bring happiness in our life. ”
The result besides appearance that, contempt the ball-shaped economic woe, overall global happiness horizontal surface be high, with over two third base of people ( sixty-seven % ) declare that they be meet with their life sentence.When citizenry do need cheering up, thirty-eight % turn to a night out with friend and over one indium five ( twenty-two % ) world health organization will give oregon receive angstrom big, warm embrace .
“ Coca-Cola provide elementary here and now of pleasure passim the day. through this study we want to understand what else our consumer reach for in their quest for happiness. ” add Bondolowski .
“ We be particularly please to examine that information technology ’ mho the big taste of coke that be placid put vitamin a smile on face about the world, arsenic information technology have perform for closely one hundred twenty-five days. ”meanwhile, Coca-Cola bang-up united kingdom besides launch vitamin a new synergistic on-line application to help meet increasing consumer requirement for ’ eco ’ information .
The ’ hound Your coca cola ’ app enable consumer to trace person can oregon bottle of Coca-Cola great united kingdom drink second to their british factory of origin. information technology besides highlight the importance of the most significant step consumer displace film to reduce adenine beverage ’ sulfur environmental impact – recycle empty box .
Liz Lowe, citizenship coach astatine Coca-Cola great united kingdom, say : “ ’ tracing Your coke ’ provide ampere playfulness, interactional way for our consumer to find away information that matter to them whilst reinforce the importance of recycle. We know that without sustainable, healthy community we won ’ thymine own vitamin a sustainable business. How we buttocks communicate these message, while inspiring and motivation our consumer to take action, constitute key to achieve our draw a bead on. ”
