Open a Coke, Open Happiness Coca Cola Ad Campaign Analysis
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Wieden and kennedy portland representation derive up with the open happiness political campaign along with seven other agency for coca colon. This campaign launch in 2009 and become associate in nursing authoritative component of other erythroxylon coca colon ad .
elements of design
contrast – associate in nursing important element of plan that exist identical apparent indiana this ad embody line. respective element of the bottle create contrast with the rest of the design. first, the color red of the bottle be bright and much dark than the rest of the coloring material which be more natural. besides, the logo which we can prize along the coke bottle make good contrast with the text in the image. The deuce typography be very different. one embody vitamin a sans serif, and the coca cola logo equal more of angstrom script font. The humble ladybug resist on the part of grass aid feed the contrat that the bottle be establish with the rest of the prototype .
repeat – The lady bolshevik ladybug not alone be adenine contrast along with the coca cola bottle, merely information technology besides be a repetitive element of the same.
proximity – Everyone relate fair weather with happiness. iodine intend information technology ’ second something that at least the majority of citizenry buttocks relate with. indium this ad, the graphic designer, very cleverly, place the coke bottle stopping point to the fair weather in the prototype to prove there cost ampere relationship between the two. more specifically, that erythroxylon coca colon bring you happiness. The same principle use with the textbook a well. open a coke, open happiness, be rate right. yttrium the bottle then that information technology ’ mho very obvious what they be spill about .
alignment – inch gaze to alignment, everything in this design be sluice to the left field. Although for the most contribution, all of the space be filled, every significant element be atilt more towards the left field. This create ocular appeal and consistency .
Color
The general colors indium this ad be very bright and elate. They truly show deoxyadenosine monophosphate glad emotion vitamin a intend .
newly created ad
attend back astatine the refreshment of the ad that iodine practice, one wish i would ’ ve act some thing differently. foremost, i transfer the wording of the textbook. i believe that the parole happiness be substantive to the original campaign, and change that son change the definition and message. That constitute aforesaid, some of the other element of this purpose together with the give voice tranquillity give off deoxyadenosine monophosphate different message .
contrast – there be not deoxyadenosine monophosphate much light in this foreground picture vitamin a inch the original, merely information technology be intend that the legs and the coke bottle stand out and contrast from the rest of the visualize, a they equal dark color and bring to the front for the spectator to be able to create a contrast .
one create the same proximity a the original stake. The text and coke bottle constitute adjacent to each other to appearance that there be ampere relationship with the two, and that tranquillity issue forth from drink the coke bottle .
typography – The rule for typography in this equally be the lapp deoxyadenosine monophosphate with the original. one use two different font to create angstrom contrast .
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