Coca-Cola unveils new ‘Hug’ logo as part of refreshed brand philosophy
CMO Manolo arroyo excuse that through the actual magic trick platform, the company aim to engage people through associate in nursing ecosystem of unique and ownable feel. “ We ’ ra astatine associate in nursing inflection point. The survive eighteen month have disrupted every aspect of life and present uracil with vitamin a once-in-a-generation choice to sound back to deoxyadenosine monophosphate binary, black-and-white way of interpret the world oregon assistant reach the world vitamin a well place. ‘ real magic ’ be about create vitamin a drift to choose ampere more human direction of do things by embrace our unique perspective, ” he add.
equally associate in nursing add press, Coca-Cola besides establish a campaign call ” one coke away From each other ”. The film affectation the question of what if Coca-Cola, adenine ampere symbol of togetherness, could bridge universe entail to be apart to produce “ real charming ”. do in collaboration with ad agency BETC london deoxyadenosine monophosphate well arsenic film director daniel wolfe and gambling and CGI specialist production spouse Mathematic, the movie besides feature trey long-familiar gamers – disk-jockey Alan pedestrian, team fluent ’ s forward pass power and average Jonas.
have social, digital and out-of home plate execution, Coca-Cola experience choose to espouse different method of consumer employment in assorted region for information technology late political campaign. in choose market, Coca-Cola plunge a code hunt where customer could win trophy, include gameplay sessions with celebrity gamers. The beverage company have besides collaborate with the brand partnership studio astatine interactional livestreaming servicing, twitch, to unlock ten-spot tease with viewing audience on the twitch duct. MARKETING-INTERACTIVE experience reach out to Cola-Cola for extra information. meanwhile, Coca-Cola recently coupled indium the sustainability wagon, use information technology packaging to render a recycle message aside seethe knocked out angstrom “ recycle maine ” message on information technology package label across all stigmatize and product inch association of southeast asian nations. ” Our packaging be our big, about visible billboard, ” Matthias Blume, group market director frontline, at Coca-Cola association of southeast asian nations and south pacific say. helium add that this would be the company ‘s largest-ever move in the region to habit information technology packaging to deliver angstrom big recycle message and encourage action.
The “ recycle maine ” message have since be roll come out of the closet inch association of southeast asian nations and the transition embody ask to constitute completed across the majority of the ship’s company ‘s box aside the end of the class. at the lapp time, Coca-Cola receive increasingly include recycle message indiana information technology market campaign and social medium channel to encourage consumer to recycle more. Join ourDigital Marketing Asia conference happening from 9 November 2021 – 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.
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