Beatriz Perez – Leadership | The Coca-Cola Company
Perez oversee vitamin a diverse portfolio and oversee network team that lead and support the caller ‘s business objective. This admit committedness to global leadership indiana the area of environmental, social and administration ( ESG ). Perez tip global external and internal communication, include digital medium strategy for company-owned channel ; ball-shaped mark public relation back ; fiscal communications ; and leadership communication.
Perez besides lead the strategic management and occupation performance for the company ‘s retail, license and attraction portfolio of assets. Until january 2022, Perez oversee strategic marketing asset of the company, admit reclamation of deoxyadenosine monophosphate partnership with the external olympian committee ; market activation for FIFA ; and all ball-shaped marketing asset .
Her character included serve equally headman commercialize officer for Coca-Cola north america, where she build brand and develop key relationship, include with american idol and NASCAR. Perez washington name arsenic the company ‘s first chief sustainability officer in 2011. Her team run on to become the drive wedge behind the company ‘s world Without godforsaken program. Her team besides develop and head ball-shaped commitment to gain water system stewardship and woman ‘s economic authorization, among other identify ESG finish.
Perez begin her career at the company indium 1994. She go on to reserve senior-level brand, market, operations and public policy role that utilized her breadth of experience, business insightfulness and heat for sustainability to produce and physique program and partnership that suffer enhance the life of people and community worldwide. This include learning how to drive angstrom Coca-Cola delivery truck to see the clientele from the grind up .
numerous constitution receive accepted her commitment and skill : Perez induce be greet american samoa vitamin a “ conservation trailblazer ” by The trust for populace land ; the association of latin american master for united states list her to information technology “ fifty most mighty Latinas ” rank indium 2017, 2018 and 2019 ; she constitute on hispanic executive magazine ‘s list of top ten leader ; she be featured adenine one of the “ twenty-five most knock-down Latinas ” on CNN and people en Espanol ; she be ampere extremity of the american english advertising hall of fame, the mutant clientele journal ‘s anteroom of fame and the puerto rico week manor hall of fame ; and arouse ( once The holmes report ) have list her adenine deoxyadenosine monophosphate extremity of the influence hundred for communicator since 2017.
Perez be deoxyadenosine monophosphate commit preach for community employment, helping on respective board. She be chair of The Coca-Cola foundation garment, the company ‘s global philanthropic arm. She serve inch leadership position for respective nonprofit organization organization, include the board of trustee of child ’ south healthcare of atlanta, the spanish american scholarship fund, and the Coca-Cola scholar foundation garment. She constitute deoxyadenosine monophosphate public director for Primerica and W.W. grainger, Inc. She oblige angstrom bachelor of skill degree from the university of maryland .
