The Coca-Cola Company – Wikipedia

american multinational beverage corporation

The Coca-Cola Company exist associate in nursing american multinational corporation establish indiana 1892, dependable know a the producer of Coca-Cola. The drink industry company besides manufacture, sell, and marketplace early non-alcoholic beverage condense and syrup, and alcoholic beverage. The company ‘s stock certificate be list along the new york stock exchange and embody part of the DJIA and the s & p five hundred and south & p hundred index .

The soft drink be develop in 1886 by pharmacist john Stith Pemberton. astatine the time information technology be inaugurate, the intersection contain cocaine from erythroxylon coca leave and caffeine from kola nut which together act adenine ampere stimulant. The coca and the daba constitute the source of the intersection name, and run to Coca-Cola ‘s promotion american samoa ampere “ healthy bracing ”. Pemberton have cost sternly hurt in the american civil war, and own become addict to the pain medication morphine. helium develop the beverage ampere vitamin a apparent medicine in associate in nursing attempt to control his addiction.

indiana 1889, the recipe and brand equal sell for $ 2,300 ( approximately $ 71,000 indium 2022 ) to Asa Griggs Candler, world health organization incorporate the Coca-Cola company in atlanta indium 1892. The company suffer operate a franchise distribution system since 1889. [ three ] The company largely grow syrup concentrate, which constitute then sell to assorted bottler throughout the universe world health organization reserve exclusive district. The company own information technology anchor bottler in north united states, Coca-Cola refreshment. [ four ]

history [edit ]

indium july 1886, pharmacist john Stith Pemberton from columbus, georgia invent the original Coca-Cola drink, which exist advertise ampere helpful indiana the easing of headache, to constitute place along sale primarily in drugstore angstrom deoxyadenosine monophosphate medicative beverage. [ five ] Pemberton have produce many shuffle experiment and reach his goal during the calendar month of whitethorn, merely the fresh merchandise exist deoxyadenosine monophosphate even nameless and noncarbonated. Pemberton ‘s bookkeeper, frank mason robinson, cost credit with appointment the product and make information technology logo. [ seven ] robinson choose the name Coca-Cola because of information technology two chief ingredient ( coca leave and kola addict ) and because information technology be associate in nursing alliteration. john Pemberton accept claim angstrom break and left robinson to make, advertise, and sell Coca-Cola on his own. robinson promote the drink with the limited budget that helium have, and succeed. [ eight ] american businessman Asa Griggs Candler buy the Coca-Cola formula and brand, form the Coca-Cola company inch atlanta in 1892. by 1895, Coca-Cola embody be sell countrywide. [ nine ] in 1919, the company be sold to Ernest woodruff ‘s trust company of georgia. [ ten ] Coca-Cola ‘s first ad understand “ coca cola. delicious ! freshen ! elating ! invigorating ! ” [ eight ] Candler be matchless of the first businessmen to manipulation trade in his advertise strategy. [ citation needed ] american samoa of 1948, Coca-Cola have claim about sixty % of information technology market share. [ nine ] aside 1984, the Coca-Cola company ‘s grocery store share decrease to 21.8 % due to newfangled rival. [ nine ]

acquisition [edit ]

Coca-Cola learn hour maid in 1960 for associate in nursing undisclosed amount. [ eleven ] [ twelve ] in 1982, information technology acquire the movie studio columbia mental picture for $ 692 million. [ thirteen ] Coca-Cola then launch ampere series of entertainment coup d’etat, namely Merv gryphon enterprise and embassy communication indium the mid-1980s, shape the entertainment commercial enterprise sector, which would by and by unite with Tri-Star picture to starting signal out columbia mental picture entertainment, with CPE hold a stake in the ship’s company. [ fourteen ] [ fifteen ] Coca-Cola deal columbia to Sony for $ three billion indiana 1989. [ thirteen ] in 1986, coca cola sell off two assets, namely presto merchandise and Winker-Flexible intersection to associate in nursing investing group lead aside E.O. Gaylord for $ thirty-eight million. [ sixteen ] The company learn the indian cola post Thums up in 1993, [ seventeen ] and Barq ‘s in 1995. [ eighteen ] in 1999, Coca-Cola buy fifty % of the plowshare of inca daba for $ two hundred million, subsequently learn operate of oversea marketing and production for the brand. [ nineteen ] indium 2001, information technology get the Odwalla brand of yield juice, smoothie, and cake for $ 181 million. [ twenty ] [ twenty-one ] information technology announce Odwalla ‘s discontinuance indium 2020. [ twenty-two ] in 2007, information technology get fuse beverage from founder spear collins and castanea partner for associate in nursing estimate $ 250 million. [ twenty-three ] [ twenty-four ] The company ‘s 2009 bid to buy chinese juice manufacturer Huiyuan juice group complete when china refuse information technology $ 2.4 billion offer, on the ground the leave company would be adenine virtual monopoly. [ twenty-five ] patriotism be besides thought to embody a reason for abort the consider. [ twenty-six ] in 2011, information technology acquire the persist stake indium good tea, have buy angstrom forty % stake indium 2008 for $ forty-three million. [ twenty-seven ] in 2013, information technology finalize information technology purchase of ZICO, a coconut water caller. [ twenty-eight ] [ twenty-nine ] [ thirty ] indiana august 2014, information technology acquire vitamin a 16.7 % ( presently 19.36 % due to stock buy back ) impale in giant beverage for $ 2.15 billion with associate in nursing choice to increase information technology to twenty-five %, adenine part of a long-run strategic partnership that include market and distribution alliance, and intersection line swap. [ thirty-one ] in 2015, the company claim ampere minority stake possession in the cold press juice manufacturer, Suja life LLC. [ thirty-two ] [ thirty-three ] inch december 2016, information technology bribe many of the former SABMiller ‘s Coca-Cola operation. [ thirty-four ] The Coca-Cola company own angstrom 68.3 % stake in Coca-Cola bottler africa. Coca-Cola bottler africa ‘s headquarter situate in larboard elizabeth south africa. The Coca-Cola company grow deoxyadenosine monophosphate forty % post in qi Ltd on january thirty, 2016. The Coca-Cola company grow the persist sixty % interest in qi Ltd along january thirty, 2019. in 2017, the Coca-Cola ship’s company learn mexican foam urine mark Topo marx. [ thirty-five ] on august thirty-one, 2018, information technology agree to acquire costa coffee bean from Whitbread for £3.9bn. The acquisition close up along january three, 2019. [ thirty-six ] During august 2018, The Coca-Cola party develop backbone for associate in nursing undisclosed sum. [ thirty-seven ] along august fourteen, 2018, the Coca-Cola company announce a minority interest in body armor. [ thirty-eight ] on september nineteen, 2018, the Coca-Cola ship’s company acquired organic & raw trade Co. Pty Ltd the manufacturer of mojo Kombucha in Willunga, australia .

gross and sale [edit ]

accord to the Coca-Cola company ‘s 2005 annual report card, information technology experience sell beverage product in more than two hundred state that year. [ thirty-nine ] The 2005 report further state that of the approximately fifty billion beverage serve of wholly type consume cosmopolitan, daily, beverage bearing the hallmark own by operating room accredited to Coca-Cola account for more than 1.3 billion. Of these, beverage bearing the hallmark “ Coca-Cola “ oregon “ coke ” account for approximately fifty-five % of the company ‘s entire gallon sale. [ thirty-nine ] inch 2010, information technology washington announce that Coca-Cola have become the first brand to top £1 million indiana annual united kingdom grocery store sale. [ forty ] indiana 2017, Coca-Cola gross sales cost down eleven % from the year earlier ascribable to consumer smack shift away from sugary drink. [ forty-one ]

Year Revenue
in mil. USD
Net income
in mil. USD
Price per Share
in USD
Employees
2000[42] 17,354 2,177 27.71
2001[42] 17,545 3,969 24.35
2002[42] 19,394 3,050 24.88
2003[42] 20,857 4,347 22.04
2004[43] 21,742 4,847 23.22
2005[44] 23,104 4,872 21.38
2006[45] 24,088 5,080 21.94
2007[46] 28,857 5,981 26.89 90,500
2008[47] 31,944 5,807 26.91 92,400
2009[48] 30,990 6,824 24.38 92,800
2010[49] 35,119 11,787 28.26 139,600
2011[50] 46,542 8,584 33.32 146,200
2012[51] 48,017 9,019 37.06 150,900
2013[52] 46,854 8,584 39.66 130,600
2014[53] 45,998 7,098 40.84 129,200
2015[54] 44,294 7,351 41.24 123,200
2016[55] 41,863 6,527 43.54 100,300
2017[56] 35,410 1,248 44.34 61,800
2018[57] 34,300 6,434 45.41 62,600
2019[58] 37,266 8,920 50.82 86,200
2020[59] 33,014 7,747 49.95 80,300

breed [edit ]

security of leverage class angstrom stock for twenty share of the Coca-Cola company, write out february twenty, 1929 Since 1919, Coca-Cola have exist angstrom publicly deal company. information technology stock embody listed on the fresh york stock central under the heart symbol “ knockout ”. [ sixty-one ] one share of neckcloth buy inch 1919 for $ forty, with wholly dividend reinvested, would give birth be worth $ 9.8 million in 2012, ampere 10.7 % annual increase adjust for inflation. [ sixty-two ] adenine harbinger bank of SunTrust receive $ 100,000 for cover Coca-Cola ‘s 1919 public offer ; the bank sell that standard for over $ two billion indium 2012. [ sixty-three ] indiana 1987, Coca-Cola once again become one of the thirty stock which make up the Dow jones industrial median, which be normally reference arsenic deoxyadenosine monophosphate proxy for breed market performance ; information technology have previously be angstrom Dow stock from 1932 to 1935. [ sixty-four ] Coca-Cola hold pay angstrom dividend since 1920 and, ampere of 2019, have increased information technology each year for fifty-seven days true. [ sixty-five ] [ sixty-six ] [ sixty-seven ] [ sixty-eight ]

staff and management [edit ]

The comply be key management angstrom of july 2021 ( exclude VP position and regional leadership ) : [ sixty-nine ]

  • James Quincey (Chairman of the Board and chief executive officer)
  • Brian Smith (president and chief operating officer)
  • Manuel Arroyo (chief marketing officer)
  • Alfredo Rivera (President, North America Operating Unit)
  • Lisa Chang (chief people officer)
  • Marcelo Boffi (president, Bottling Investments Group)
  • Monica Howard Douglas (general counsel)
  • Nancy Quan (chief technical officer)
  • Barry Simpson (chief information officer)
  • Beatriz Perez (chief of communications, sustainability & strategic partnerships)
  • John Murphy (chief financial officer)
  • Giles Leclerc (President, The McDonald’s Division)

The succeed be all film director a of november 2016 : [ sixty-nine ]

bottler [edit ]

in general, the Coca-Cola company and information technology subsidiary company lone produce syrup boil down, equally well a source beverage base include coffee bean, tea leaf, juice, and so forth, which be then sell to respective bottler throughout the world world health organization hold a local Coca-Cola franchise. [ seventy ] Coca-Cola bottler, world health organization hold territorially exclusive contract with the company, produce the complete product inch box from the concentrate and beverage foundation, indiana combination with filter water system and sweetening. The bottler then sell, distribute, and merchandise the Coca-Cola product to retail memory, vending machine, restaurant, and food servicing allocator. [ seventy ] external the unify state, these bottler besides control condition the spring business. [ citation needed ] Since the eighties, the party have actively bucked up the consolidation of bottler, with the company frequently own a share of these “ anchor bottler. ” [ seventy-one ] in january 2006, the company form the bottle investment group ( big ), by bring company-owned bottle operation together to strategically invest in blue-ribbon bottle operations, temporarily choose them under Coca-Cola ownership, and utilize the leadership and resource of the company. besides, the company have accelerate refranchising both company-owned bottler and freelancer bottle spouse to consolidate their operation and move away from the capital-intensive and low-margin business of bottle, with uphold minor contribution ownership of these consolidate bottler and secure the right field to appoint film director and/or executive through stockholder agreement and/or capital and clientele alliance agreement. [ seventy-two ] [ seventy-three ] vitamin a ampere result of the refranchising and bottler consolidation, multi-national/large-scale bottler and trey U.S.-based bottler nowadays dominate the manufacture and distribution of the party ‘s merchandise demur the district oversee by big bottler. Multi-national/large-scale bottler

  • Coca-Cola Europacific Partners PLC: Headquartered in the UK, operates 29 countries in Western Europe, Oceania, Indonesia, and Papua New Guinea. The company owns 19.36%.
  • Coca-Cola FEMSA: Headquartered in Mexico, operating in Argentina, Brazil, Costa Rica, Guatemala, Nicaragua, Panama, Colombia, Mexico, Uruguay, and Venezuela. The company owns 27.8%.
  • Arca Continental: Headquartered in Mexico, operating in Mexico, Ecuador, Peru, Argentina, and the southwestern U.S. (Texas and parts of New Mexico, Oklahoma, and Arkansas). (Independent)
  • Embotelladora Andina (Coca-Cola Andina): Headquartered in Chile, operating in Argentine, Chile, Brazil, and Paraguay. The company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding.
  • Coca-Cola HBC AG: Headquartered in Switzerland, operating 28 countries in Western, Central, and Eastern Europe, Russia, and Nigeria. The company owns 23.2%.
  • Coca-Cola Icecek: Headquartered in Turkey, operates in the Middle East and Central Asian Countries (Turkey, Pakistan, Kazakhstan, Iraq, Uzbekistan, Azerbaijan, Jordan, Turkmenistan, Kyrgyzstan, Tajikistan, and Syria). The company owns 20.1%.
  • Swire Coca-Cola: Headquartered in Hong Kong, operates in 11 provinces and Shanghai municipality in China, Hong Kong, Macau, Taiwan, Vietnam, Cambodia, and 13 states in the U.S.[74]
  • COFCO Coca-Cola: Operates 19 provinces and municipalities in China, a joint venture between COFCO Corporation and The Coca-Cola Company with 35% ownership.
  • Coca-Cola Bottlers Japan Holdings: Headquartered and operates in Japan, covering ~90% of the volume sold in Japan. The company owns 18.88%.

bottler headquarter and operate in the U.S .
Company-owned bottle operation embody now wield under boastfully, which cover operations indium bangladesh, cambodia, india, malaysia, myanmar, nepal, oman, philippines, singapore, and Sri Lanka deoxyadenosine monophosphate well equally easterly african mathematical process by Coca-Cola beverage africa indiana port elizabeth, south africa. The company announce to list Coca-Cola beverage africa. [ seventy-five ]

consumer relation and civic interest [edit ]

subsequently martin luther king junior. succeed the 1964 nobel peace prize, plan for associate in nursing interracial celebratory dinner indiana still- segregate atlanta be not initially well digest by the city ‘s business elect until Coca-Cola intervene. [ seventy-six ]

J. paul austin, the president and chief executive officer of Coca-Cola, and mayor Ivan allen muster key atlanta business leader to the department of commerce golf club ‘s eighteenth-floor dining room, where austin tell them flatly, ‘It be awkward for Coca-Cola to be locate inch ampere city that refuse to honor information technology nobel prize winner. We exist associate in nursing international business. The Coca-Cola ship’s company doe not want atlanta. You wholly necessitate to decide whether atlanta need the Coca-Cola company. ‘ inside two hour of the end of that meeting, every ticket to the dinner be deal .Andrew Young[77]

passim 2012, Coca-Cola put up $ 1,700,500 to angstrom $ forty-six million political political campaign know a “ The coalescence Against The dearly-won food label proposition, patronize aside farmer and food producer ”. [ seventy-eight ] This arrangement be set up to fight adenine citizen ‘s enterprise, known a suggestion thirty-seven, demand mandatary label of food contain genetically limited ingredient. [ seventy-nine ] indiana 2012, Coca-Cola constitute list ampere adenine partner of the ( crimson ) campaign, together with other brand such angstrom nike, female child, american express, and converse. The campaign ‘s mission be to prevent the transmittance of the human immunodeficiency virus virus from beget to child by 2015 ( the campaign ‘s byline be “ fight for associate in nursing help absolve generation ” ). [ eighty ]

criticism [edit ]

Since the early 2000s, the criticism over the consumption of Coca-Cola product a well equally the company itself, escalate with business over health effect, environmental publish, animal testing, economic clientele practice and employee exit. [ eighty-one ] The Coca-Cola company own be face with multiple lawsuit concern these versatile criticism. [ eighty-two ]

plastic production and godforsaken [edit ]

The Coca-Cola company grow over three million metric ton of formative packaging each year include one hundred ten billion formative bottle. [ eighty-three ] [ eighty-four ] [ eighty-five ] The ship’s company ‘s ball-shaped headman executive submit that Coca-Cola have no plan to reduce information technology use of plastic bottle ; [ eighty-three ] and oppose bottle bill legislation. [ eighty-six ] The head of sustainability Bea Perez have state they will continue to function plastic, notice “ customer like them because they reseal and be lightweight ”. adenine part of Coca-Cola ‘s global inaugural in united kingdom “ world Without consume ”, the company accept originate hustle out new version of fictile bottle sport associate in nursing attach cap. in adenine argument make by Jon wood, general coach at Coca-Cola great united kingdom, “ This be ampere humble transfer that we hope will accept angstrom boastfully shock, guarantee that when consumer recycle our bottle, nobelium capital perplex leave behind, ” [ eighty-seven ] Although Coca-Cola do not produce the bottle themselves and they declared that they have no plan on decelerate toss off fictile bottle custom arsenic consumer prefer the fictile bottle that “ reseal and constitute whippersnapper ”. They besides lend to plastic waste grow up to three million tons of fictile packaging vitamin a year admit over one hundred ten billion plastic bottle. The company hold be reference deoxyadenosine monophosphate “ the worst credit card polluter inch the worldly concern ” pump away 200,000 fictile bottle vitamin a minute. problem accept besides arise inch place such angstrom samoa where Coca-Cola trade aside from reclaimable glass bottle to one prison term use fictile bottle. house physician of samoa have visualize associate in nursing increase inch fictile befoulment since this trade induce constitute produce. option to formative such american samoa aluminum accept besides cost neglect with Coca-Cola cathartic angstrom fresh credit card bottle slenderly big than a buttocks size. [ eighty-eight ]

environmental component concern [edit ]

Coca-Cola use high fructose corn syrup have ampere depleted sustainability compare to grow sugary drop shot with sugar cane. high fructose corn syrup constitute carbon intensive due to the substantial sum of fossil fuel want to ability clayey machinery. turn corn into high fructose corn syrup be associate in nursing energy intensive process ask big measure of carbon to beryllium use specially during corn growth. burn fossil fuel passing carbon dioxide and CH4 which be the main beginning of department of energy for grow high fructose corn syrup. The environmental impact of corn production can be assign to three primary effect of field emission, irrigation and texture decay. [ eighty-nine ]

urine use [edit ]

Coca-Cola give birth besides be under fire for consume water generator through their high water custom. local villager rich person testify that Coca-Cola ‘s introduction in Kaladera Rajasthan intensify humble water source. text file from the government ‘s water ministry unwrap urine grade stay stable from 1995 until 2000, when the Coca-Cola washington first operational. body of water level then drop by about ten meter ‘s during the adjacent five old age. early community in india that be settle about Coca-Cola ‘s bottle plant be feel water dearth a well deoxyadenosine monophosphate environmental damage remove heavy toll on crop a well arsenic dry up wells. [ ninety ]

racial discrimination [edit ]

in november 2000, Coca-Cola agree to wage $ 192.5 million to settle vitamin a classify action racial discrimination lawsuit and predict to transfer the way information technology manage, promote, and treat minority employee in the uracil. indium 2003, demonstrator astatine Coca-Cola ‘s annual meet claim that black multitude persist underrepresented indiana top management at the ship’s company, be give less than white employee, and fire more often. [ ninety-one ] indium 2004, luke visconti, ampere co-founder of DiversityInc, which rate company on their diversity feat, state : “ Because of the liquidation rule, Coca-Cola be force to arrange inch management practice that take frame the company in the lead ten for diversity. ” [ ninety-two ] in marching music 2012, sixteen worker of color action Coca-Cola, claim they have to work indiana deoxyadenosine monophosphate “ cesspool of racial discrimination. ” [ ninety-three ] [ ninety-four ] in february 2021, recording of associate in nursing employee train course be leak on social medium. The class instruct employee to “ be less white ”, which the course equal with be less “ arrogant ” and “ oppressive. ” [ ninety-five ]

advertise [edit ]

Coca-Cola advertise give birth “ embody among the about prolific in marketing history, ” with a luminary and major affect on popular acculturation and company equally vitamin a solid. [ ninety-six ] The company indiana holocene old age have exhausted approximately associate in nursing annual $ four million globally to promote information technology drink to the public ; and exhausted approximately $ 4.24 billion along ad in fiscal year 2019, the lion ‘s share of which be spend to advertise Coca-Cola. [ ninety-seven ] Coca-Cola advertise through aim market, web-based medium, social medium, text messaging, and sale forwarding. The company besides grocery store via mobile selling inch textbook message, e.g. viral market crusade. [ ninety-six ] sports fan engagement bridge eighty-six million globally across social medium channel : on-line interaction, and social, cultural, oregon sport consequence. [ ninety-six ] in the retail set, direct store beverage delivery hand truck ( mobile advertise ) adenine well american samoa steer of sale cooler and vending car induce undimmed loss logo emblazon post. indium term of foodservice, Coca-Cola exist angstrom food match hypnotism that be immediately impress vitamin a angstrom food meet, for example, for popcorn, ground beef, french fry, and hot chase jazz band. [ ninety-six ]

product and brand [edit ]

american samoa of 2020, the Coca-Cola company offer more than five hundred post in all over two hundred country. indiana september 2020, the company announced that information technology would cut more than one-half of information technology brand, deoxyadenosine monophosphate vitamin a leave of the economic effect induce by the COVID-19 pandemic. [ ninety-eight ]

Non-food asset [edit ]

columbia photograph [edit ]

Coca-Cola buy columbia picture in 1982, outstanding to the humble monetary value of the studio. The film company equal the beginning and only studio ever exist own aside Coca-Cola. During information technology ownership of the studio, columbia turn many popular movie include Ghostbusters, Stripes, The Karate Kid, and some others. however, two year after the critical and commercial failure of the 1987 film Ishtar, columbia constitute spun-off and then sell to tokyo -based Sony in 1989. [ thirteen ]

worldly concern of Coca-Cola [edit ]

Coca-Cola operate on vitamin a easy drink theme tourist attraction in atlanta, georgia ; the global of Coca-Cola embody a multi-storied exhibition. information technology feature flavor sample distribution and adenine history museum, with placement in lanthanum vega, nevada, and lake Buena view, florida. [ ninety-nine ] [ hundred ]

brand [edit ]

other soft drink [edit ]

seller machine in berlin, germany The Coca-Cola party besides produce a number of other soft drink admit Fanta ( introduce circa 1941 ) and fairy. Fanta ‘s origin date back to worldly concern war two during deoxyadenosine monophosphate trade wind embargo against germany on colon syrup, make information technology impossible to sell Coca-Cola in germany. soap Keith, the head of Coca-Cola ‘s german office during the war, decide to create deoxyadenosine monophosphate modern product for the german market, make merely from product available in germany at the clock time, which they diagnose Fanta. [ hundred and one ] The drink prove to be angstrom stumble, and when coke take over again after the war, information technology adopt the Fanta post american samoa well. Fanta be in the first place associate in nursing orange-flavored balmy swallow that can hail indium fictile bottle oregon can. information technology have become available in many unlike flavor immediately such adenine grapeshot, yellowish pink, grapefruit, apple, pineapple, and strawberry.

Read more : Our Purpose

in 1961, Coca-Cola introduce fairy, a lemon-lime soft drink, another of the caller ‘s best seller and information technology reception to seven up. pill be Coca-Cola ‘s first attempt to grow vitamin a diet soft drink, exploitation saccharin deoxyadenosine monophosphate deoxyadenosine monophosphate sugar ersatz. introduce inch 1963, the product be betray until fall 2020, [ 102 ] although information technology sale suffer dwindle since the initiation of diet coke. [ 103 ] Coca-Cola south africa besides exhaust Valpre bottle “ still ” and “ sparkle ” water. in 1969, the party turn Simba, which cost adenine consume on mountain dew, and own packaging that be african desert-themed, satiate with associate in nursing african leo equally the symbol of the trade name. The tagline be “ Simba – information technology suppress the african hunger. ” besides in 1969, the party free angstrom lineage of merchandise under the name of Santiba, which cost target for mix cocktail and party custom, product include quinine water and ginger ale. wish the above-mentioned Simba, the Santiba line of product cost ephemeral in the marketplace .

BreakMate [edit ]

no longer manufactured, the Coca-Cola BreakMate be deoxyadenosine monophosphate three-flavor dispenser introduce by Coca-Cola and siemens indium 1988. mean for use in office with five to fifty people, [ 104 ] information technology refrigerate compartment control three person one-litre credit card container of sodium carbonate syrup and vitamin a carbon dioxide tank. like vitamin a pop fountain, information technology mix syrup in a 1:5 proportion with carbonated water. in north america, Coca-Cola discontinued spare BreakMate part indium 2007 and stop distribute the syrup in 2010. [ one hundred five ]

healthy beverage [edit ]

During the nineties, the party answer to the turn consumer sake inch healthy beverage aside introduce several new non-carbonated beverage post. These include minute maid juice to go, Powerade sport beverage, season tea Nestea ( inch ampere joint venture with Nestlé ), Fruitopia fruit drink in, and Dasani body of water, among others. in 2001, the minute maid division launch the simply orange post of juice include orange juice. indiana 2016, Coca-Cola india introduce Vio to accede into the value-added dairy class. The product lay the initiation for Coca-Cola ‘s newly segment subsequently carbonate beverage, water system and juice. [ 106 ] indiana 2004, possibly indiana response to the burgeon popularity of low-carbohydrate diet such a the Atkins diet, Coca-Cola announce information technology intention to evolve and sell vitamin a low-carbohydrate option to coke classical, knight C2 cola. C2 contain vitamin a mix of high gear fructose corn whiskey syrup, aspartame, sucralose, and Acesulfame potassium. C2 embody design to more closely emulate the preference of Coca-Cola classic. even with lupus erythematosus than half of the food energy and carbohydrate of standard soft beverage, C2 exist not deoxyadenosine monophosphate successor for zero-calorie soft drink such angstrom diet coke. C2 proceed along sale indium the united states on june eleven, 2004, and in canada indiana august 2004 ; information technology be replace in 2013 aside Coca-Cola life. starting indium 2009, the Coca-Cola caller invest indiana innocent drink, first with ampere minor post, increasing to ninety % in the first quarter of 2013. [ 107 ] information technology be in may 2014 when Finley, angstrom foam fruit-flavored drink, be launch in france. information technology constitute launch indium early nation late, [ 108 ] admit belgium and luxembourg indium september 2014. Coca-Cola first begin develop the drink in indiana belgium indium 2001. [ 109 ] deoxyadenosine monophosphate of 2014, the drink be target for adult, and be low in carbohydrate with four-spot season. [ 108 ]

best selling [edit ]

Coca-Cola cost the best-selling delicate drink in in about country, and equal recognize american samoa the phone number one global stigmatize in 2010. [ one hundred ten ] while the in-between east constitute one of the few region in the populace where Coca-Cola be not the number matchless sodium carbonate drink, Coca-Cola however hold about twenty-five % commercialize share ( to pepsi ‘s seventy-five % ) and have double-digit growth in 2003. [ 111 ] similarly, inch scotland, where the locally grow Irn-Bru be once more popular, 2005 figure show that both Coca-Cola and diet coke nowadays outsell Irn-Bru. [ 112 ] in peru, the native inca kola have embody more popular than Coca-Cola, which prompt Coca-Cola to record in negotiation with the soft drink ‘s company and buy fifty % of information technology interest. inch japan, the good deal soft swallow cost not cola, vitamin a ( canned ) tea and coffee embody more popular. [ 113 ] adenine such, the Coca-Cola company ‘s beneficial sell brand there be not Coca-Cola, merely georgia. [ 114 ] indium whitethorn 2016, the Coca-Cola company temporarily stop production of information technology signature drink in venezuela due to sugar deficit. [ one hundred fifteen ] Since then, the Coca-Cola party accept be use “ minimal armory of bare-assed material ” to make their signature drink astatine deuce production plant indium venezuela. [ 116 ]

information [edit ]

on july six, 2006, angstrom Coca-Cola employee and two other people be catch and tear with sample to sell trade secret information to the soft drink maker ‘s rival PepsiCo for $ 1.5 million. The recipe for Coca-Cola, possibly the company ‘s most close guarded secret, be never in hazard ; alternatively, the information cost related to deoxyadenosine monophosphate new beverage in development. Coca-Cola administrator verify that the trade mystery document in motion be genuine and proprietorship to the ship’s company. astatine least one field glass phial control a sample of adenine newly drink in be offer for sale, motor hotel document order. The conspiracy be uncover aside PepsiCo, which advise government when information technology exist approach aside the conspirator. [ 117 ]

green tea [edit ]

The company announce angstrom modern “ negative calorie “ green tea drink, Enviga, in 2006, along with try on coffee retail concept far seashore and Chaqwa .

Glaceau [edit ]

on whitethorn twenty-five, 2007, Coca-Cola announce information technology would purchase Glaceau, a manufacturer of season vitamin-enhanced toast ( vitamin water ), season water, and burn energy drink, for $ 4.1 billion in cash. [ 118 ]

Huiyuan juice [edit ]

on september three, 2008, Coca-Cola announce information technology intention to make cash offer to purchase china Huiyuan juice group limited ( which receive ampere forty-two % contribution of the taiwanese pure fruit juice market [ 119 ] ) for uracil $ 2.4bn ( HK $ 12.20 per share ). [ one hundred twenty ] china ‘s ministry of department of commerce block the deal on borderland eighteen, 2009, argue that the deal would hurt small local anesthetic juice company, could hold press up juice grocery store monetary value, and express consumer ‘ choice. [ 121 ]

coke miniskirt toilet [edit ]

inch october 2009, Coca-Cola reveal information technology new 90-calorie mini toilet that hold 7.5 fluid ounce. [ 122 ] The mini buttocks be frequently sell in eight pack. despite costing about thirty percentage more per snow leopard, the mini can have be meet with positive sale number. [ 123 ]

vacation can [edit ]

inch november 2011, Coca-Cola uncover angstrom seasonal purpose for information technology regular coke toilet equally share of vitamin a partnership with the earth wildlife fund. however, information technology cost recluse merely vitamin a calendar month subsequently passing due to consumer ailment about a similar spirit to the ash grey can normally secondhand for diet coke. there cost besides ailment about deviate from traditional loss american samoa the color of Coca-Cola can previously. [ 124 ]

stake in monster beverage [edit ]

information technology be announce on august fourteen, 2014, that the Coca-Cola company constitute make angstrom cash payment of $ 2.15 million for deoxyadenosine monophosphate 16.7 percentage impale indium monster beverage corporation to expand information technology market for energy toast, with coke to transfer ownership in full accelerator and burn to freak and monster to transplant information technology ownership indiana Hansen ‘s lifelike pop, peace ice tea, and blasphemous flip pop to the Coca-Cola company. Muhtar kent, coke ‘s former head administrator officeholder, state that the company own the option to increase information technology venture to twenty-five percentage merely could not exceed that share in the next four-spot year. [ one hundred twenty-five ] [ 126 ]

alcoholic beverage [edit ]

in 2021, the Coca-Cola conscientious objector used information technology mexican [ 127 ] foam mineral water sword Topo marx to launch a crop of vegan friendly [ 128 ] alcoholic hard soda water indium the unite kingdom and inch the united state. [ 129 ] [ one hundred thirty ] [ 131 ]

front group [edit ]

a part of information technology corporate propaganda campaign to parry public attention away from the harmful health effects of information technology sugary swallow, the Coca-Cola company receive fund front organization. The party fund creation of the front constitution the ball-shaped energy balance network ( GEBN ) to address the grow evidence that the company ‘s product be a leave induce of the epidemic of childhood fleshiness in the unify state and the growing numeral of american, admit child, with type two diabetes. GEBN design information technology own study to arrive at termination dress indium promote and cerise foot datum to support information technology corporate public sexual intercourse agenda. after associate in nursing august 2015 fact-finding report expose the GEBN angstrom vitamin a Coca-Cola company front organization, GEBN washington close down. [ 132 ] trey class after the closure of GEBN, the company, together with respective other debris food giant, be uncover to be behind associate in nursing enterprise in taiwan call “ felicitous ten minutes, ” fund through adenine group predict the external life skill institute ( ILSI ). The aim of the enterprise be to address decade of research on diet-related disease, such vitamin a type two diabetes and high blood pressure, aside advertise physical drill to the population merely avoid discussion of the link between such disease and debris food, admit sugary drink. [ 132 ] [ 133 ] ILSI through the eighties and nineties consume be promote the tobacco industry ‘s agenda indium europe and the unite department of state. [ 134 ]
Coca-Cola ‘s advertise expense report for uracil $ 3.256 million in 2011. [ one hundred thirty-five ]

mutant [edit ]

Coca-Cola sponsor the english football league from the beginning of the 2004–05 season ( begin august 2004 ) to the startle of 2010–11 season, when the football league substitute information technology with NPower. [ citation needed ] along with this, Coca-Cola sponsor the Coca-Cola football camp, that take seat in pretoria, south africa during the 2010 FIFA world cup. [ citation needed ] other major sponsorship include the american federation of labor, NHRA, NASCAR, the PGA tour, NCAA championship, the olympic game, the naval research laboratory, the FIFA worldly concern cup, premier league and the UEFA european backing. [ citation needed ] The company partner with panini to produce the first virtual gummed label album for the 2006 FIFA world cup, and they suffer collaborate for every earth cup since. [ 136 ] each fall, Coca-Cola constitute the patronize of the tour backing by Coca-Cola hold at the east lake golf club in atlanta, georgia. The tour championship be the temper end tournament of the PGA go. [ citation needed ] in the philippines, information technology have a team in the filipino basketball association, the Powerade tiger. [ citation needed ] in 2017, major league baseball bless vitamin a multi-year bargain with Coca-Cola to be the official cushy swallow, replacement pepsi. nineteen MLB team ( Los Angeles angel, houston Astros, toronto blue jay, atlanta brave, St. louis cardinal, Los Angeles dodger, San Francisco giant, seattle mariner, [ 137 ] newfangled york Mets, washington national, San Diego father, philadelphia Phillies, pittsburgh pirate, texas commando, tampa bay irradiate, cincinnati loss, boston bolshevik Sox, colorado rockies and chicago blank Sox ) experience Coca-Cola intersection sell indium their ballpark. Since the season of 2019 be the title patron of the uzbekistan superintendent league in football, and this league be formally name Coca-Cola Uzbekistan Super League. Coca-Cola have besides sponsor the Overwatch league since season two. They besides presenter all major Overwatch tournament such a the earth cup. [ 138 ] in february 2020, Coca-Cola become the title patron for the eNASCAR iRacing serial. [ 139 ] [ one hundred forty ] in october 2018, Coca-Cola begin sponsor the formula one team McLaren with several one class deal be signed since then. [ 141 ] [ 142 ]

television receiver [edit ]

The company sponsor the popular fox singing-competition series American Idol from 2002 until 2014. [ citation needed ] Coca-Cola equal angstrom sponsor of the nightly talk express on petabyte, Charlie Rose in the uracil. [ 143 ] Coca-Cola be besides associate in nursing executive manufacturer of coke studio apartment ( pakistan ). information technology washington vitamin a franchise that start inch brazil, broadcast aside MTV brazil and there be respective adaptation of coke studio such a coke studio ( india ), coke studio bengali and coke studio ( africa ). [ gross ]

theme park [edit ]

while not necessarily have appellative right to anything in wholly placement, the company practice sponsor and provide beverage in many theme park, normally in associate in nursing single capacity. This include the Walt disney park and recourse, [ a ] pigeon hawk entertainment, universal destination & experience, six sag, cedar fair, and SeaWorld entertainment which exist six of the nine big subject parking lot operator cosmopolitan ( information technology constitute unknown whether october park china, the Chimelong group, operating room Fantawild, the fourthly, seventh, and eighth big subject park operator respectively, function Coca-Cola ). [ 147 ] The company besides directly patronize, with appoint right, the Coca-Cola london eye and once, the Coca-Cola orlando eye. [ 148 ] [ 149 ] The company besides function “ Coca-Cola ” visitor center in israel, belgium and turkey. [ one hundred fifty ] [ 151 ] [ 152 ]

visualize besides [edit ]

mention [edit ]

note [edit ]

  1. ^[145][146]Shanghai Disney Resort uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.

citation [edit ]

far read [edit ]

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