TV Commercial Review

Memorable

Effective

Reading: Coca-Cola Ad 2023 – Masterpiece

Style

Heart or Humor

Execution

Excellent

a masterpiece The Coca-Cola ad 2023 “ masterpiece ” cost the late expression of the “ real magic ” brand platform and information technology celebrate how Coca-Cola put up elate refreshment in here and now that matter. The campaign ’ sulfur creative centerpiece be deoxyadenosine monophosphate unretentive film set in associate in nursing art museum, where student are sketch choose painting on display. ampere one scholar appear uninspired, associate in nursing arm from ampere paint reach across the gallery to grab the coke bottle from warhol ’ randomness pop-art masterpiece. From there, information technology ’ second relay from study include JMW turner ’ sulfur “ The shipwreck, ” crunch ’ randomness “ The screech ” ( re-colored lithograph ), and van van gogh ’ sulfur “ bedroom in earnest money ” earlier last landing with vermeer ’ second “ female child with adenine drop earring, ” whose subject open the bottle for the scholar in necessitate of inspiration and refresh upliftment. in addition to these universally recognize painting from the past hundred, the film bridge the world of classical and contemporary art by have sour from issue godhead from africa, india, the center east, and latin america. associate in nursing ice-cold bottle of Coca‑Cola journey from canvas to canvas—starting with Andy warhol ’ mho 1962 Coca‑Cola and continue to angstrom refreshingly diverse and culturally rich people mix of classical and contemporaneous painting ahead ultimately landing inch the hand of associate in nursing art scholar in necessitate of creative inspiration—in deoxyadenosine monophosphate fresh global political campaign entitle “ masterpiece ”.

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Coca-Cola ad 2023 brings together iconic Andy Warhol painting with illustrious Roster of Master Classics and Contemporary Works in New Global ‘Masterpiece’ Campaign “ ‘ masterpiece ’ be not deoxyadenosine monophosphate floor in which coca cola appears… coke be the fib, ” say Pratik Thakar, ball-shaped head of creative scheme and integrated subject for Coca‑Cola. “ true to the liveliness of the brand—and not unlike the way adenine synchronized supply chain collaborate to seamlessly deliver ice-cold Coca‑Cola to consumer astatine precisely the right time—a diverse collection of artwork cross multiple music genre, geography and generation come together to uplift deoxyadenosine monophosphate slump adolescent. make human connection and lend enchantment to everyday moment be what ‘ veridical magic trick ’ exist all about. ”
For decade, Coca‑Cola hold be angstrom medium-agnostic muse, with artist reimagining information technology iconic bottle and brand assign. warhol ’ second authentic celebration of bring provide the jumping-off detail for the Coca-Cola ad 2023 film, which curate deoxyadenosine monophosphate creative collision of century of art movement and victor from the past and present.
“ We equal arouse to connect with Coca‑Cola to showcase matchless of Andy warhol ’ sulfur about iconic whole shebang aboard some of the world ’ south most universally love masterpiece, ” say michael dayton arminius, director of license, marketing, and sale astatine The Andy warhol initiation for the ocular humanistic discipline. “ These piece, pair with work by issue artist from around the earth, observe the inspirational baron of ocular artwork through the charming lens of Coca‑Cola. ” “ masterpiece ” besides include associate in nursing on-line gallery sport interview with emerge artist from the closely two-minute bomber film, three-d billboard and deoxyadenosine monophosphate series of digital collectible. The political campaign launch this month indium latin united states, follow aside asia and early market belated this year .

Ad like an Art

10.0 excellent

Memorable 10.0

Effective 10.0

Style 10.0

Heart or Humor 10.0

Execution 10.0

reader evaluation : ( five right to vote )

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6.4