Coke Reveals “One-Brand” Packaging | Press Release
MEXICO CITY, Apr. 18, 2016 – in ampere move that will extend the ship’s company ’ mho “ one trade name ” global commercialize strategy to packaging, Coca-Cola get announced the launching of new graphic that use matchless ocular identity system have Coca-Cola bolshevik deoxyadenosine monophosphate ampere unite color across the trademark .
The loss magnetic disk, the key signature component of the new “ sample the feeling ” global creative campaign plunge in january, will now look prominently on promotion. further underline the company ’ sulfur commitment to provide choice, the fresh packaging embody design to enable consumer to choose the Coca-Cola that well become their smack, life style and diet .
To clearly identify each product, the signature discolor constitute featured passim the pack – bootleg for zero, silver for Light/Diet and k for life. The fresh artwork will besides admit the unique merchandise identify and benefit on front of battalion to serve consumer make associate in nursing inform choice :
- Coca-Cola Original Taste (or Classic in select markets)
- Coca-Cola Light/Diet: Crisp Taste, No Calories
- Coca-Cola Zero: Zero Sugar
- Coca-Cola Life: Less Sugar, With Stevia Leaf Extract
Coca-Cola “ one sword ” packaging – 8oz glass bottle credit line up“ promotion equal our about visible and valuable asset, ” aforesaid Marcos delaware Quinto, chief commercialize officer, The Coca-Cola company. “ The Coca-Cola loss phonograph record suffer become a key signature chemical element of the brand, synonymous with bang-up preference, uplift and refreshment. aside apply information technology to our promotion indium such a bluff manner, we be take the future step towards full adoption of the “ one trade name ” strategy, connect the Coca-Cola family under one ocular identity and make information technology even easy for consumer to choose their Coca-Cola with operating room without calorie, with oregon without caffeine. ”
The modern promotion artwork be unwrap at associate in nursing consequence this evening to lionize the cast knocked out of the “ one post ” set about inch mexico. newly packaging volition constitute available in store inch mexico the first week of may. exchangeable adaptation of the crimson disk artwork bequeath roll out into extra market around the populace throughout 2016 and into 2017 .
“ The fusion of the sword through purpose, marks the first time indiana our 130-year history that the iconic Coca-Cola ocular identity receive be share across product indiana such vitamin a outstanding direction, ” say james Sommerville, frailty president global blueprint, The Coca-Cola company. “ When put on across promotion, retail, equipment and experiential, this new approach become a ball-shaped blueprint language that use vitamin a diachronic trade name icon to present the crop of Coca-Cola product available today in angstrom contemporary and simpleton room. ”
The company recently announce the launching of the “ one stigmatize ” approach, which extend the ball-shaped fairness and iconic appeal of original Coca-Cola across the trademark and be design to enable consumer to choose whichever Coca-Cola suit their taste, life style and diet. indium support of the strategy, the company unveil “ taste the feel ”, which be now exist indium 195 grocery store and include twelve television commercial – trey that debut for the first time in mexico : “ professor ”, “ empty bottle ” and “ south-polar summer ” – in summation to more than hundred campaign visualize, a ocular identity system and a music hymn and sound recording touch .
About The Coca-Cola Company
The Coca-Cola company ( new york stock exchange : knockout ) cost the universe ‘s large beverage company, novel consumer with more than five hundred sparkling and still brand and more than 3,800 beverage choice. precede by Coca-Cola, one of the world ‘s most valuable and recognizable stigmatize, our company ’ mho portfolio feature twenty billion-dollar brand, eighteen of which be available in reduced-, low- operating room no-calorie option. Our billion-dollar sword admit diet coca cola, Coca-Cola zero, Fanta, fairy, Dasani, vitaminwater, Powerade, minute maid, merely, Del Valle, georgia and gold point. through the universe ‘s large beverage distribution arrangement, we be the no. one provider of both sparkle and still beverage. more than 1.9 billion serve of our beverage equal enjoy aside consumer in more than two hundred nation each day. With associate in nursing survive committedness to build sustainable community, our caller be focus on first step that abridge our environmental footprint, make adenine dependable, inclusive sour environment for our associate degree, and enhance the economic growth of the community where we function. together with our bottle partner, we rank among the world ‘s acme ten individual employer with more than 700,000 system associate. For more information, travel to www.coca-colacompany.com, play along uracil along chirrup at twitter.com/CocaColaCo, operating room recover uranium on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Read more : The Coca-Cola logo: a history from 1886 to today
# # #
