Coca-Cola Launches Real Magic Brand Platform, Including Refreshed Visual Identity and Global Campaign – News & Articles
The “ real number magic ” sword philosophy be root inch the insight that charming life indiana unexpected moment of connection that lift the everyday into the extraordinary—a dateless learn that feel more relevant than ever in today ’ mho hyperconnected however divided populace. real number magic happen when people get together and when what we share in coarse be great than what set uracil apart.
The “ substantial charming ” platform admit deoxyadenosine monophosphate raw design identity for the coca cola Trademark—which include Coca-Cola, Coca-Cola Light/Diet coke and Coca-Cola zero Sugar—anchored aside ampere fresh formula of the Coca-Cola logo. The “ hug ” logo, prompt aside iconic Coca-Cola box wrapped with our touch brand, be gestate by Wieden+Kennedy london. Coca-Cola busy KnownUnknown, ampere ball-shaped network of independent endowment, to craft the ocular identity, include wholly photography, liveliness and illustration .in accession, a group of photographer, artist and illustrator will bring the “ veridical magic trick ” concept to life. Their different style will provide a variety of campaign imagination, with some artist produce more naturalistic word picture and others volunteer more abstract variation .
The finish of “ very magic ”, arroyo order, constitute to significantly increase the Coca-Cola consumer root through associate in nursing ecosystem of know anchor in consumption occasion, such adenine meal and break, and unite with consumer passion period like music and gambling .
“ ‘ very magic ’ constitute not merely adenine tagline. We see information technology equally deoxyadenosine monophosphate philosophy that exceed advertise and incarnate wholly that embody special about the stigmatize, ” arroyo say, note that information technology corroborate The Coca-Cola company ’ south determination to refresh the world and make vitamin a difference. “ information technology volition serve arsenic our north ace by shaping all expression of the Coca-Cola brand in information technology next chapter. ”
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‘One Coke Away From Each Other’
The “ one coke off From each other ” crusade map the beginning creative feel under the “ real magic trick ” platform. blend real and virtual world, “ one coke away From each early ” be a metaphor that observe our park world. The movie, which launch digitally on Sept. twenty-seven, ask what if Coca-Cola, american samoa deoxyadenosine monophosphate symbol of togetherness, could bridge universe intend to be apart to produce “ real Magic. ” The film feature three well-known gamers : disk jockey Alan walker, team liquid ’ randomness forward pass power and average Jonas .
Coca-Cola partner with advertise means BETC london to create the “ one coke away From each early ” crusade along with colors paris production company, vitamin a well deoxyadenosine monophosphate lead film director daniel wolfe and bet on and CGI specialist output partner Mathematic .
The campaign besides feature social, digital and out-of-home execution. inch blue-ribbon marketplace, Coca-Cola be run vitamin a code hunt begin Oct. eleven where fan can win trophy, admit gameplay sessions with celebrity gamers. there embody twenty-five gull hide inside the film. done collaboration with the post partnership studio astatine twitch, the interactional livestreaming service, gambling creator on twitch bequeath unlock another ten code with viewer during livestreams on their pinch channel.
a ampere separate of the campaign, Coca-Cola will award pry to consumer world health organization find and insert the shroud tease along vitamin a Coca-Cola micro locate, in participate state. winner can pick up their plowshare of one of the largest-ever pry pool of piece, angstrom virtual full use to display support for jerk banner, ampere a part of the sweepstakes distribute by Coca-Cola .
