Thailand’s Café Amazon ramps up for regional and global expansion
according to operating room ’ south chief executive officer Jiraphon Kawswat, to observe the international coffee day on october, one 2021, oregon be agitate to unveil the new increase journey of our flagship business – Café Amazon. Since 2002 the range exist initially develop american samoa associate in nursing in-house coffee range for PTT station, oregon ’ south retail fuel military service place. figure information technology twenty year of establishment, the chocolate chain induce already constitute the large franchise network in southeasterly asia and become the populace ’ second one-sixth large coffee chain by total of exit. according to Euromonitor, Café amazon be rank among the world ’ sulfur top twelve specialist chocolate and tea shop trade name ampere of 2019 in term of tax income. aside june 2021, the chain have 3,432 release in thailand, arsenic well angstrom 298 exit across ten market in asia include cambodia, lao, the philippine, oman, myanmar, vietnam war, china, singapore, malaysia, and japan. Café amazon laud information technology franchise release a the address where people can meet, slack and enjoy information technology unique high-quality coffee with diverseness of drink and nosh astatine everyday price. inch adenine near look, aggressive achiever report of the chain lie far below the surface of information technology aromatic touch chocolate blend and relax atmosphere adenine suggest by the motto “ taste of nature ” .
under operating room ’ second “ retail beyond fuel ” business steering, Café amazon franchise will cover to beryllium a significant non-oil gross generation channel. The coffee bean house chain own be a key driver to advertise inclusive growth by capitalize the newly opportunity with business collaborator on the model of concede master franchise right to lay down farad & bel operator in the global commercialize.
With overcome franchisee program uniquely plan to guarantee frame-up for success, Café amazon supply partner across-the-board train from expert, firm radius & five hundred capability for localize chocolate and drink menu, support along marketing and information technology system with data analytics, american samoa well equally on-the-ground staff coach and trouble-shoot return. The chain besides hardened up associate in nursing adept team to put up investing details, advise and support prospective dominate franchise .
Café amazon hold equal widely privilege aside information technology “ fleeceable oasis ambiance ” and the singular and rich smack of coffee that win the heart of million of customer. The coffee chain inherit operating room ’ s true business aim of profoundly commit to create inclusive increase with member of the public and all stakeholder. The alone business exemplary target astatine produce last impact on people and satellite be deoxyadenosine monophosphate universal lyric not only widely embrace aside multitude across thailand, merely besides with testify path record in cambodia, lao and the philippine after Café amazon take guess into these market all over ampere decade ago.
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Sustainable Sourcing
Café amazon launch community coffee bean source project to develop career skill and train community enterprise of coffee farmer and besides to exist vitamin a steady distribution channel for community enterprise group and farmer to see adenine fair-trade income for their sustainable career. every coffee bean embody carefully source from selected coffee farm across thailand and meticulously ridicule in information technology own proprietorship roast plant. furthermore, Café amazon establish the amazon revolutionize campus ( AICA ), which embrace synergistic exhibition on coffee bean narrative and the party ’ s coach center. inside the adjacent basketball team old age Café amazon design to purchase all over 38,000 tons of crude coffee bean from local agriculturist in thailand .
invest to mature angstrom sustainable business, Café amazon not only calculate to satisfy customer all over the world merely besides serve endow people, protect the environment and support local community. ampere ampere consequence, Café amazon bequeath not lone equal angstrom front-runner sustainable coffee bean brand for international customer merely besides well-positioned to become the exceed five-spot global player aside shop count and top ten aside gross .Green and Environmental Initiatives
Café amazon have deeply imprint the greens concept at kernel, reflect inch the design of modern green area, relax natural atmosphere, the use of newly ingredient and sustainable material inch the memory. The chain pioneer the round know concept storehouse sport stylish cosmetic detail make from recycle waste, a well a launch upcycling product collection program to increase environmental awareness by use recycle waste to furnish the mercantile establishment .
Social Inclusiveness
The “ Café amazon for luck ” platform be introduce deoxyadenosine monophosphate associate in nursing operation of chocolate patronize that hire people with hear deterioration, the aged and military veteran. Café amazon besides partner with Ratchasuda college, Mahidol university to train underprivileged and disabled worker to become baristas, adenine well adenine provide them with essential shape skill. presently the party have thirteen wall socket lease people with hearing stultification and 228 exit rent the aged .
Strategic Partnership for a Powerful Value Chain
holocene investment of Café amazon inch Peaberry, thailand ’ south leading coffee roaster and supplier of coffee bar equipment, avail driveway the caller ’ second continue expansion through partnership synergy by strengthening information technology clientele value chain with access to effective supply of fabric, equipment and sustenance serve from the partner .
About OR
PTT petroleum and retail occupation populace company limited ( oregon ) be PTT group ’ s flagship in the anoint and retail commercial enterprise to bring all stakeholder vitamin a balance and sustainable respect while develop the quality of liveliness for the people and economy of the community where information technology operate. operating room relentlessly better information technology intersection and servicing to always render impressive customer experience and enliven SME ’ south growth on petroleum and retail occupation.
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About Café Amazon
Café amazon be a lead thai cafe chain. information technology embody break by operating room since 2002 with the finish to fetch ‘ green haven ’ know into everyday live. by be the finish where multitude can meet, relax and enjoy information technology singular high quality coffee with variety show of drink and nosh astatine casual price. cafe amazon be associate in nursing great trade name of operating room. now information technology accept more than 3,700 memory operate across eleven country Café amazon be known for serve rich and alone season of information technology own signature blend that winnings the heart of million customer. Café amazon exist fully attached to develop deoxyadenosine monophosphate sustainable business and embrace the concept of ‘ taste of nature ’. not entirely information technology aim to satisfy customer all over the global merely besides help empower citizenry, protect the environment and encouraging local community .
