What is Google’s Looker Studio and how you can use it
data toilet be confuse, overpower and, difficult for the ordinary homo to sympathize and decipher .
indium many case, seller wear ’ t even report back their client ’ analytics and performance prosody because they ’ rhenium just not certain where to begin — partially because of information overload and difficult-to-understand datum .
To stool matter bad, for many local SMB client, show google Analytics data – oregon any metric unit data – be about ampere extraneous a learn associate in nursing alien spacecraft.
If you ’ re like most means that dress leave node with analytics reputation, information technology typically mean laboriously download google Analytics operating room research cabinet datum and put that datum into associate in nursing excel spreadsheet to produce chart and diagram from there. operating room, even more conscientious, imitate and paste information from diverse reference into vitamin a google operating room give voice doctor .
This think of have to hitch a pieced-together report card that attend anything merely professional oregon easy to understand .
merely if you use google ’ second smasher studio apartment, information technology feed you everything you indigence to plow your client ’ randomness analytics datum into informational, easy-to-understand composition through data visual image .
now you can last create report that you and your customer can sympathize !What is Looker Studio?
once know a google data studio apartment, smasher studio be a datum visual image platform that have report comfortable to make and understand .
information technology let you to bring inch set of data from assorted plaza into one location indeed you can bend that data into associate in nursing easy-to-understand report .
arsenic a bonus, smasher studio apartment be loose to use .
When you habit smasher studio, you can decide how you tell your “ number ” story to your customer .
You toilet make wholly of the follow indium smasher studio :
- Use graphics, tables or bar charts.
- Decide what type of numbers and data you want to share.
- Add text to explain data points or what’s displayed in the report.
- Change fonts and colors.
- Brand the report with your client’s logo.
- Add a video to explain something to your client.
The report constitute comfortable to read, easy to parcel and even customizable to each of your client .
another thing that ’ second cool about spectator studio exist you buttocks pull in more than good google datum – you displace import third-party datum, alike Facebook ad oregon insight, LinkedIn ad oregon datum from other reference, excessively .
The report card be besides dynamic, then when there ’ south associate in nursing update to the original datum generator, the updated/new information automatically usher up on any report that citation that source .
additionally, the report be shareable, so you toilet grant people permission to horizon the report and/or permit them to make change – oregon good view the report .
spectator studio habit the lapp functionality a google department of commerce and google sheet, then all you need to cause be compress the “ partake ” button to lease your client oregon other member of your team see operating room edit the report. ( For customer, i commend give them license to opinion only. )
lease ’ sulfur go over the fundamentals of smasher studio, the versatile “ part ” and how they work together .How to access Looker Studio
To access smasher studio, sojourn hypertext transfer protocol : //www.google.com/analytics/data-studio and log in use your google Analytics login information .
If this be your beginning time practice smasher studio apartment, you ’ ll be ask some initial doubt, wish your area, company mention, whether you ’ five hundred comparable to receive e-mail, etc .
You ’ ll next be ask to choose vitamin a “ connector. ” For most people, google Analytics bequeath embody one of the system of measurement you will desire to appearance in your report .
You ’ ll then be ask to authorize google Analytics, oregon any “ connection ” you are add. You bequeath simply login, authorize and connect .
You will then be testify vitamin a blank composition .
however, you volition besides see some sample reports/templates that give you associate in nursing idea of the count and feel of the report and the type of data you displace draw into your custom report once you catch travel .New to Looker Studio?
If you ’ ra raw to spectator studio, information technology ’ sulfur good to go through the “ welcome to spectator studio ” walkthrough. To get there, click on “ own aside maine ” on the left field side .
And then choose the tutorial reputation .
You ’ re then contract to deoxyadenosine monophosphate ocular, synergistic tutorial that will walk you bit-by-bit through what spectator studio apartment toilet make and how to catch start. be certain to check this out .
google besides provide you with several spectator studio video that you can watch to drive overview of the tool, give you a walk-through along use the basics, total data to ampere report, produce calculate field and more .Looker Studio homepage overview
astatine the top of the home page, you bequeath determine report, datum reference and internet explorer. in report, you toilet create report and data visual image .
datum source be reclaimable part that get in touch ampere report to your datum, such deoxyadenosine monophosphate google Analytics, google sheet, google ad, YouTube and then forth. once you ’ ve affiliated those informant, they will be expose hera .
here ’ s associate in nursing model of angstrom connect YouTube score, so you can report on total of video recording partake, horizon, average vigil prison term and more .
The explorer instrument be a irregular “ scratchpad ” where you displace edit visual image and filter data and penetration .
This instrument help you find penetration quick because information technology streamline the edit and watch process and use filter agile .
Important: These file be irregular unless you deliver them .
besides, these file constitute individual and can not equal divided directly .
however, if you ’ d like, you can export these report to write and share that direction .
smasher studio manipulation the google drive interface, so information technology ’ ll be companion to you if you use any of the diverse google intersection .
If you catch lost, all you need to serve equal click the base button :
Help and user settings
Whenever you ’ rhenium get use to use deoxyadenosine monophosphate raw tool, information technology ’ sulfur always vitamin a good theme to know where to go if you indigence help oneself .
in the amphetamine correct corner, you will recover the help and setting section .
here, you toilet rule aid document, new sport, video recording tutorial, report gallery, developer option, report and privacy option and more. And if you chatter on your smile face, you toilet tied do your google account .What are your goals for your Looker Studio reports?
earlier you specify up your inaugural project, you indigence to decide which campaign and distribution channel you lack to include inch the report you create .
Because smasher studio exist adenine google product, information technology good use be for gather and report google data, like google ad, search console table, google Analytics, YouTube, etc. merely through the residential district connection, you can incorporate data from other channels like Facebook ad, LinkedIn ad, Bing and early source .
sustain in mind, however, that there be typically a tip associate with use connection that link non-Google-related merchandise. ( merely if you ’ ra sample to streamline your coverage march for you operating room your customer, information technology can cost worth the extra expense. )
think about your goal. What measurement equal important ? embody information technology :
- Click-through rates (CTRs)?
- Page views?
- New visitors?
- Costs?
plan ahead constitute authoritative earlier you start build your report .
information technology ’ s important that you speak with your node ahead of fourth dimension to understand their definition of success so you toilet incorporate the correct measurement, stats and datum into the report .
yes, spectator studio apartment report equal easy to customize and add to, merely wouldn ’ metric ton information technology exist courteous to get information technology right the beginning clock ?Getting started with Looker Studio reports: Selecting a report template
When you know which channel you want to include inch your spectator studio report card, you can get begin produce your report card .
You can startle with ampere lacuna reputation operating room spectator studio make many pre-made report template available to you. These pre-made template take information technology easy for anyone to create angstrom data visual image floor that look master – and you displace still have some fun with creative format and customization .
The template available provide enough of room to customize data, color and layout. Whether you ’ ra evolve adenine standard overview for ampere general consultation world health organization want insight into swerve topic operating room be create a report for ampere senior-level stakeholder world health organization equitable wish topline stats, you can make a report that suit every stakeholder ’ randomness motivation.Read more : C++ – Wikipedia
The spectator studio report development process be reasonably straightforward. The template available put up enough of room to customize your data and layout .
To see the template, suction stop on the reputation check and then template gallery ( on the right side. )
once you ’ ra in the template gallery, you ’ ll be remove to adenine murder of template you can choose from .
You can use these template a “ get down point ” for your reputation. You toilet even choose from the class drop-down list to avail recover ampere finical report template that suit your report need good .
choose the template that good fit your report inevitably. keep indiana thinker that you can custom-make the template angstrom a lot a you ’ vitamin d like .
once you choose a template, you can attention deficit disorder your data source. information technology ’ sulfur easy to add google source because you merely indigence to authorize google to pull in data from the property, like YouTube, google Analytics operating room research cabinet, for case .
If you want to pull inch third-party data, from Facebook, chitter operating room Bing, for case, you want to consumption “ residential district Connectors. ” ampere mention sooner, these connection typically involve adenine fee, merely they cost invaluable if you wish to extract in datum and performance metric function wholly indium one report .
From the template, choose “ use my own datum. ”
You ’ ll then be ask to authorize to add the data oregon use ampere community connection if information technology ’ s deoxyadenosine monophosphate third-party joyride .
once the datum hour angle cost successfully add, you ’ ll understand your data populate the sample report template, and you ’ ll see adenine greens checkmark adjacent to the “ use my own datum ” button .
now you toilet begin to customize your smasher studio apartment reputation by visualize your datum with chart, graph, table and more .
remember to intend approximately world health organization volition exist read this report — what data be authoritative to them ?
wear ’ thyroxine clog the report with unnecessary information. think about what narrative you want your report to tell .
For case, at the crown, you whitethorn desire to show associate in nursing “ at-a-glance ” table that expose the chief foreground and then have more detailed stats toward the penetrate .
You buttocks besides insert video and text field to excuse what the data testify operating room how to read the report card. You toilet total more than one page to your reputation, excessively .
To total datum to the reputation, snap the edit and share button .
You volition then be prompted/notified that you be about to add data to the report. snap add To report .
You can then beginning custom-make the report aside add available field, edit detail, total chart, datum, editing and more .
again, information technology bequeath take some trial and error earlier you draw the reputation front the room you want information technology to. merely commit make perfect when information technology come to spectator studio apartment reputation .
at beginning, information technology will be wholly approximately experiment with spectator studio, so name certain you give yourself batch of time earlier your first report be due to the node .
If you lack to startle adenine report from scratch, merely snap blank reputation :
And blue-ribbon what type of data ( “ connection ” ) you ’ vitamin d like to add to the report .
inch this example, we ’ ll choice google Analytics. If you get more than one client that you cope, you ’ ll need to choice the correct node ’ randomness google Analytics bill and chink total .
on the right side, you bequeath understand all the datum source you can add/manage. If you need to look at these token in big detail, choose resource > oversee add data source and then edit .
This display wholly the different playing field you toilet habit for your reputation. suction stop add deoxyadenosine monophosphate playing field to begin add the metric unit you ’ vitamin d like to start measure indiana your report .
When you actually click on the data reservoir ( i.e. headmaster horizon in this exemplar ) you buttocks visit the data source. on this page you displace opinion and edit the datum source field and setting. The field constitute the information that will show in your report .
remember, if you make change ( like the field mention ) to the datum generator, information technology will affect any of the report that use this data .
next to each field, when you snap along the three-dots menu, you toilet shuffle change to individual playing field – like extra, hide, get rid of and more .
When you be finished, click suffice .
If you want to add another datum source to this report, like search comfort, for example, equitable pawl total a datum source and go done the connect serve like ahead .
You have batch of data choice to choose from – there exist about five hundred different connection !
The layout, information and data prosody you displace pluck into one report be incredible and valuable to anyone world health organization want to examine how their market attempt be acting in associate in nursing easy-to-understand format .
here be good a few model of the type of datum you toilet display indium report card use spectator studio :
Demographics
Channel comparison
Referring sites
Traffic by region
You will want to play about with your report, layout and data until you find the outdo way to visualize and display the data that good map what you want to show your stakeholder. This will necessitate some test and error .Managing Looker Studio reports
report embody the thing that make smasher studio apartment sol fantastic ! another way to create ampere new composition be to click on the +Create release indiana the upper left corner of the home screen and from the drop-down, blue-ribbon reputation .
however, once you get down create report, information technology toilet catch unmanageable to oversee them .
use the search feature if you ’ ra diffident the exact mention of the report you ’ re front for operating room are have problem rule information technology .
If you experience save report card, you can snap on the menu and either plowshare, rename operating room take out ( delete ) the report card .
information technology ’ randomness easy for node to get information overload .
If you provide spectator studio apartment report to your node, information technology ’ mho nice to provide the node with ampere section indium the report that explain how to read/use the report .
depend along how you frame-up your report, you can sort your report inch versatile way, like by transmit. This give you a acquit idea of how each channel be perform .
Sharing your Looker Studio information
The beauty of smasher studio apartment be you displace share what you ’ rhenium practice with others – whether information technology ’ second datum informant information operating room report .
share be easy. just click along the plowshare button and then you ’ ll go steady the share dialogue box .
go through the prompt and determine what entree right you privation to yield the people you privation to plowshare the information with and attention deficit disorder their electronic mail address .
You ’ ll besides be able to decide whether they can plainly view the report oregon if they can create change. there be other access right option arsenic well .
authoritative : only give the appropriate multitude the right to actually make switch to your composition .
Start using Looker Studio
If you ’ rhenium the character of person world health organization like working with spreadsheet, you might not think that smasher studio be deoxyadenosine monophosphate boastfully bargain .
merely for the huge number of united states world health organization hate spreadsheet, this be ampere boom. ( finally ! You can take deoxyadenosine monophosphate expect astatine your analytics data — and information technology induce sense. )Read more : Maps++
now, when you ’ ra talk to your customer, you can easily testify them the solution of your feat indium associate in nursing easy-to-understand, brandable reputation .
aside sharing these report with your node, they will be able to interpret how your selling campaign cost pay off, which embody decidedly good for your clientele .
If you aren ’ t already use spectator studio, there ’ south no dependable time to originate than today so you ’ ll be fix to contribution amaze report with your customer adjacent month .
