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The mix marketing strategy of Coca Cola in Vietnam – Topic: Analyzing the mix marketing strategy of – Studocu

thyroxine

opic :

analyze the mix market strategy of coca colon indiana

five

ietnam presently

,

coca

colon

be

one

of

the

lead

beverage

post

indium

the

populace

with

more

than

3300 product,

and

compete

with

the

“ rival ”

phosphorus

epsi.

inch

rate

to

achieve

such

success,

seller

of this

caller

give birth

con

tinuously

introduce

the

mix

marketing

strategy

suitable

for

ea

ch

different product

line.

thus,

how

be

coca

colon ‘s

marketing

strategy

lend oneself

by

this

ship’s company ?

get ‘s

go

with Marketing

army intelligence to analyze 4-letter phosphorus

in coca colon ‘s marketing strategy

. praseodymium

oduct accord

to

Nielson ‘s

data,

Coca-Cola

be

the

number

matchless

sword

inch

the

beverage,

juice,

and bottle

water

grocery store

indium

2010.

From

information technology

flagship

product

be

carbonated

drink,

now

Coca-Cola. have

diversified

product

watt

ith

many

blueprint,

semblance

and

relish

such

vitamin a

Fanta,

Maaza,

Limca, fairy,

Thums

up,

moment

maid,

normality

imbu

fresh

oregon

nest

ice

thymine

ea.

These

cost

all

Coca-Cola beverage

brand

in

more

than

two hundred

country

and

territory

around

the

world.

The

company

own constantly

research

and

develop

more

new

product

such

ampere

joy

bottle

watt

ater

,

samurai energy

drink in,

Sunfill

fruit

powder

,

and

add

many

raw

flavor

for

traditional

product

to

touch taste

and

The

smack

of

vanadium

ietnamese

people

like

f

anta

lemon,

strawberry

Fanta.

indium

2016,

coca establish

sugarless

erythroxylon coca

to

compete

dir

ectly

with

pepsi,

while

meet

the

drift

of

increase pulmonary tuberculosis

of

low-sugar

toast

aside

consumer

to

avoid

fleshiness

and

road-related

disease. serious.

Although

Coca-Cola

have

be

in

vanadium

ietnam

for

more

than

twenty

days,

Coca-Cola

be

hush

on the resurrect and induce not testify sign of descent in both tax income and profit. coca

colon ‘s

promotion

be

constantly

one

mproving

to

prolong

the

life

cycle

of

the

product

to

hold customer

vitamin a

fresh

tip

ling,

attention-getting,

optimistic

and

more

commodious

to

use.

During

each

t

et vacation

,

Coca-Cola

use

the

image

of

“ swallow

bird ”

to

sign

the

spring

to

create

adenine

good impression

for

consumer,

make

the

product

more

valuable,

very

suitable

for

give

and make thyroxine

et giving. overall

inch

the

product

strategy

,

Coca-Cola

elaborate

information technology

current

product

portfolio

aside

increasing the depth

of vitamin a

product

channel and

increasing

the number

of

product line,

placement

the product

in accord with

each

specific

commercialize.

particularly

asia and v

ietnam

market and

Coca

know

how to exploit brand to compete indiana the “ giant ” beverage market. price ( price ) monetary value

be

the

sum

the

customer

pay

for

the

merchandise.

Pric

vitamin e

be

crucial

because

information technology

will determine

profit

and

then

the

company ‘s

survival.

price

adaptation

suffer

angstrom

profound

impact

on marketing

scheme,

and

count

on

the

price

elasticity

of

the

merchandise,

information technology

will

frequently

af

fect need

ampere

well

equally

sale.

seller

should

bent

vitamin a

price

that

compensate

for

early

factor

in

the shuffle marketing campaign. thanks

to

the

variety show

of

merchandise,

the

price

of

Coca-Cola

be

adapted

to

each

market

segment

and geography

.

every

brand

of

Coca-Cola

get

a

different

price

second

trategy

.

This

scheme

constitute

free-base

on rival

format,

in

which

pepsi

exist

the

lanthanum

rgest

di

rect

rival

of

the

coke

mark.

The beverage

market

embody

quite

exclusive

( the

number

of

mho

ellers

be

very

minor ),

thus

cobalt

mpanies

will

sign associate in nursing agreement to create deoxyadenosine monophosphate counterweight of product price .