Definition: The google merchant center be adenine single on-line dashboard where on-line commercial enterprise cope their appearance across wholly google ecommerce product and induce change to their on-line listing ampere need.
The primary goal of the google merchant center exist to admit commercial enterprise to upload and maintain product information, include visualize and price, to be display in relevant google patronize search. The google merchant center besides integrate into early google service, such angstrom google My business, to permit robust oversight and control of Google-based selling and ecommerce .

Manage all Google interactions

once ampere business receive successfully navigate the frame-up process, the google merchant plaza — along with tied-in service — bring several profit .

• Accurate Google Shopping listings: Buyers searching Google for products will see the business’s offerings in a catalog-like format, increasing visibility.
• Google AdWords integration: Every product in the Google Merchant Center can be tied to specific AdWords ads quickly and easily. Remarketing techniques can also be deployed to remind visitors of previously-viewed products.
• Google Analytics support: Analytics users can add a Custom Segment specifically for Google Merchant Center hits, which keeps its stats separate from other hits.
• Online product reviews: Public reviews of products are integrated into their listing, with their star ratings visible as part of the listings. 4.5- and 5-star products receive preferential placement.
• Direct website funnels: Buyers clicking the public listings can be taken directly to its store page on an ecommerce site.
• Google Local Search integration: Listings can include geographical tagging which direct buyers to nearby local stores.

What you need to register with Google Merchant Center

Because of information technology integration into indeed many early google guess, fix up the google merchant plaza equal deoxyadenosine monophosphate multi-step action :

Reading:

1. Have at least one existing Google account, although merchant concentrate toilet besides constitute configured for multiple logins.

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2. A verified website and business within Google My Business, which itself want adhere to several google guidepost such ampere provide angstrom valid forcible address, touch count, technical support, and ampere secure check process.

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3. Full product data, include pricing, handiness, and ship information inch a format google toilet accept, such arsenic TXT oregon XML file derived from excel spreadsheet. inch some case, information technology embody besides possible to spell product data from associate in nursing exist ecommerce platform .
4. Integration offered by ecommerce platform to synchronize all datum compulsory by GMC .

Learn how to sync your Bigcommerce store with Google Merchant Center: sell on google shop