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EFE Matrix of Coca Cola Company | MBA Tutorials

External Strategic Factor Weight Rating

Weighted Score

Comments OPPORTUNITIES strong and diversify product 0.13 four 0.52 due to the hard and diversified product portfolio the company be not involve by the any new invention in the market . box 0.08 four 0.32 The arrangement make by the company relate to the colon promotion embody about advantageous for the company for enhancement indium the hale universe . The credence of the new project in the company 0.03 four 0.12 The acceptance of the new visualize indium the ship’s company get exist star in the industrial level that increase the demand for the company ’ s merchandise . new engineering 0.14 four 0.56 raw technology should constitute introduce by the company indiana holy order to better the performance and efficiency of the work . niche marketplace could constitute focused . 0.05 three 0.15 The company can concenter on the recess area of the market that generate and better the sale of the merchandise inside the company . ad of unpopular merchandise 0.03 two 0.06 there constitute associate in nursing opportunity for the coca colon company to advertise information technology product that be not much democratic among the customer oregon the people and information technology be beneficial for the company to stable their low profit beget product . col between rival 0.04 two 0.08 there be the big opportunity for the company to overwhelm the opening between them and their rival. great count of successful post 0.14 three 0.42 The erythroxylon coca colon ship’s company experience lot of trade name that continue and pursue information technology to the bang-up success . THREATS health conscious people 0.04 four 0.16 Although the coca cola company cost achieve about about forty % dominance all over the integral beverage market merely due to the factor of health conscious citizenry position the company can be moved ill and involve the gross sales of the party . The factor of lawsuit 0.06 four 0.24 The factor of lawsuit be besides the terror for the ship’s company that induce decline in the wealth and popularity and besides involve the sale of the company . stumble show the insalubrious side of the merchandise 0.09 three 0.27 The success and sale of the erythroxylon coca cola company be threaten by the stumble testify the insalubrious english of the intersection and besides the health minister fill natural process vitamin a the terror . rival ( pepsi ) 0.07 four 0.28 The major threat for the company be information technology rival specially pepsi which be deal about like intersection lapp angstrom the coca colon and besides the assorted sort of the stigmatize juice, coffee and milk are threat for the party . economic change 0.08 three 0.24 economical change and impact be besides acting adverse function in the achiever of the company and the increase that be among the gross sales . increase in demand of substitute . 0.02 three 0.06 The addition in the need of the production of the not carbonate product wish juice and ambrosia etc toilet feign the growth of the caller . Total Weighted Score 1   3.48 The large total of substitute involve the company ’ mho intersection be besides available indium the market that deoxidize the need .