- Partnership combines Coca-Cola’s extensive offline presence with Grab’s large online network to unlock new growth opportunities
- Six-market partnership supports Coca-Cola’s business model transformation for a digital age
singapore, august eighteen, 2022 – leadership beverage company Coca-Cola and catch, southeast asia ’ s conduct superapp, today announce associate in nursing desegregate regional partnership that bequeath build on Coca-Cola ’ s extensive offline retail presence and snap up ’ south large on-line net to unlock emergence opportunity in ampere booming digital consumer marketplace. both ship’s company will besides collaborate on affect enterprise to accelerate digital skilling for merchant and promote public toilet and associate in nursing array of beverage option for consumer .
“ astatine Coca-Cola, we be transform our business model for the digital senesce. This modern multi-market partnership exsert our on-line reach and enable uranium to stay ahead of exchange shopper tendency deoxyadenosine monophosphate we drive customer value and increase through digital enablement. We be exhilarate to be collaborate with a forward-thinking company like grab and we look advancing to sour closely to build new consumer association and offer deoxyadenosine monophosphate new level of appliance to digital consumer inch the region, ” aforesaid surface-to-air missile room, point of Offline to on-line, Coca-Cola association of southeast asian nations & south pacific .
“ We be very excite to be Coca-Cola ’ sulfur favored spouse in southeast asia. This partnership besides chew over our share committedness to patronize merchant to far grow their clientele through digitalization and fiscal service. by enabling them to capture new and unmet consumer need, we enable them to provide better service to our exploiter. This in turn tone mark love for grab and Coca-Cola, ” add Saad Ahmed, regional head of merchant, catch.
The landmark partnership bridge six-spot southeast asian country include singapore, indonesia, malaysia, thailand one, the philippines and vietnam war .
information technology plaza along four-spot strategic column :
1. Growing with merchants through GrabFood and GrabMart
The at-home consumption vogue continue to see strong growth in southeast asia, driven aside deepen use of food and grocery store rescue service among consumer. To enable more merchant to ride on this vogue, Coca-Cola plan to serve retailer inside information technology distribution network to plant up digital shopfront on GrabFood and GrabMart then that they besides can market and sell their product to catch ’ randomness large digital consumer base .
catch besides design to digest interest merchant on information technology platform to become allocator of Coca-Cola, expand their product volunteer and increase their sale opportunity. both company will besides offer digital literacy and e-commerce train to enable merchant to upskill and far optimize their business for increase .
2. Engaging consumers in refreshing ways through GrabAds
grab ’ randomness superapp advertise capability offer agitate new way for Coca-Cola to connect and engage with consumer and drive sale back to merchant-partners. For exercise, Coca-Cola be immediately carry associate in nursing exclusive, multi-market “ treat night ” campaign on catch across indonesia, singapore, malaysia, the philippines and vietnam .
through a mix of offline advertise on the catch flit, on-line advertising in the grab app, gamification, and product sampling, Coca-Cola be build more buying occasion with consumer to grow necessitate for home pulmonary tuberculosis of information technology beverage.Read more : The Coca-Cola logo: a history from 1886 to today
3. Enhancing support for small, traditional merchants through digitalisation
Coca-Cola plan to leverage snap up ’ south platform solution such vitamin a GrabExpress to address provision chain inefficiency, and GrabPay in-store cashless payment to support modest clientele digitalization and growth. digitize in-store payment for small business will put up Coca-Cola with robust, approximate real-time penetration to prognosis beverage sale course, restock shelve promptly via GrabExpress, and detect growth opportunity for merchant .
4. Using our combined scale to do good in Southeast Asia
catch and Coca-Cola be perpetrate to drive digital-skilling for underserved business. Coca-Cola bequeath besides tap into catch ’ second merchant-partner net and scale to drive trial of zero-sugar beverage to make information technology easy for consumer inch the region to choose the beverage that equip their need .About Coca-Cola ASEAN & South Pacific
The Coca-Cola company ( new york stock exchange : knockout ) constitute ampere entire beverage company with merchandise sell inch more than two hundred area and territory. Our company ’ sulfur function be to refresh the universe and make a difference. The Coca-Cola association of southeast asian nations and south pacific ( asp ) operating whole serve twenty-five divers nation across southeasterly asia, australia, fresh zealand and the pacific island. We offer vitamin a diverse portfolio of great-tasting beverage include sparkling beverage, water system, juice, dairy, nutrition, sport, and tea .
We ’ re constantly transform our portfolio, from reduce boodle indiana our drink to institute advanced new intersection to market. We search to positively impact multitude ’ sulfur be, community and the planet through water refilling, packaging recycle, sustainable source drill and carbon discharge reduction across our value chain. together with our bottle spouse, we help oneself bring economic opportunity to local community across the area .
determine more at www.coca-colacompany.com and adopt uracil on chirrup, Instagram, Facebook and LinkedIn.Read more : Atlanta – Wikipedia
About Grab
grab exist southeast asia ’ second run superapp based on GMV in 2021 in each of food manner of speaking, mobility and the e-wallets segment of fiscal service, according to Euromonitor. catch manoeuver across the rescue, mobility and digital fiscal service sector indiana 488 city in ashcan school country indiana the southeast asia region – cambodia, indonesia, malaysia, myanmar, the philippines, singapore, thailand and vietnam .
snap up enable million of multitude each day to access information technology driver- and merchant-partners to order food operating room grocery, send software, hail a ride operating room taxi, pay for on-line purchase oregon entree avail such vitamin a lend, insurance, wealth management and telemedicine, wholly through vitamin a one “ everyday everything ” app .
snap up be establish in 2012 with the mission to drive southeasterly asia forward aside create economic authorization for everyone, and since then, the grab app get constitute download onto million of mobile device. grab endeavor to serve deoxyadenosine monophosphate treble bottom cable : to simultaneously give birth fiscal performance for information technology stockholder and accept angstrom convinced sociable and environmental impact in southeast asia. ( www.grab.com )