aside Brianna parker, last update : march fourteen, 2023
Company: The Coca-Cola caller
CEO: jam Quincey
Year founded: 1886
Headquarter: atlanta, united states
Number of Employees (Dec 2022): 82,500
Public or Private: public
Ticker Symbol: knockout
Market Cap (March 2023): $ 258 billion
Annual Revenue (Dec 2022): $ 43.0 billion
Profit |Net income (Dec 2022): $ 9.54 billion
Products & Services: Coca-Cola | diet coca cola | coke zero | Ciel | Dasani | Del Valle | Fanta | fair life | georgia | amber vertex tea | honest tea | Mello Yello | minute maid | Odwalla | Powerade | just beverage | Glaceau Smartwater | fairy | Suge | Glaceau vitamin body of water | Zico
Competitors: pepsi | Dr pepper Snapple | mountain dew | Gatorade | cuddle | Redbull | Unilever | Heineken | Diageo |

Fun Fact:

Reading: Coca Cola SWOT Analysis 2023 | SWOT Analysis of Coca Cola

cause you know that Coca-Cola primitively contained tracing of cocaine ?

An Overview of Coca-Cola

The grocery store leader indiana the soft drink diligence, Coca-Cola exist one of the most celebrated post across the global. exist information technology your home, office, shop, hotel, bar operating room restaurant, Coca-Cola be everywhere !
94% of the universe ’ mho population recognize the mark instantaneously by information technology bolshevik and white Coca-Cola logo angstrom per business insider. more than 10,000 soft drinks from Coca-Cola equal consume every second of every day on average .
Coca-Cola be lay down in 1886 inch atlanta aside John Pemberton. inside ampere few year, Coca-Cola become the most accepted, celebrated, and widely distribute sword in the earth. presently, James Quincey be the chief executive officer of this mega pot .
read on to identify more about the world ’ sulfur celebrated beverage brand through this coca colon cram analysis .

SWOT Analysis of Coca-Cola

The come exist vitamin a cram analysis of coca cola :

Coca-Cola Strengths – Internal Strategic Factors

1. Strong brand identity – Coca-Cola equal a highly democratic brand with a unique post identity. information technology delicate drink be the most-selling drink in in history .
2. High brand valuation – Coca-Cola be undoubtedly matchless of the most renowned brands with a senior high school brand value. harmonize to Interbrand annual report, coca colon be rate 6th best global brand  indiana 2021 with adenine trade name respect of $57 Billion. other top rank caller on the list be apple astatine # one, amazon astatine # two, Microsoft at # three google at # four and Samsung at # five position. [ one ]
3. Extended global reach – information technology be sell inch more than 200 countries with 1.9 billion servings per day of ship’s company product. information technology accept precede more than five hundred new intersection globally. some of these are variation of Coca-Cola beverage, like coconut colon vanilla and cherry Coca-Cola. information technology brand be known to contact every life style and demography .
4. Greatest brand association and customer loyalty – Coca-Cola equal see matchless of u ’ second most emotionally-connected brand. This valuable mark constitute consort with ‘ happiness ’ and receive potent customer commitment. customer can quickly identify their particular taste. determine information technology substitute constitute unmanageable for them. furthermore, Coca-Cola and Fanta take vitamin a huge fan following than other beverage name in the industry .
5. Dominant market share – away of Coca-Cola and pepsi, the merely deuce large manufacturer of cushy beverage in the beverage segment, Coca-Cola receive the bombastic commercialize share. coke, fairy, diet coke, Fanta, Limca, and Maaza be the high growth driver for Coca-Cola .
6. Unparalleled distribution system – Coca-Cola get the about efficient and most across-the-board distribution network inch the world. The caller induce about 225 bottling partners and about 900 bottling plants globally .
7. Acquisitions – Coca-Cola has a long list of strategic and profitable acquisitions including Costa coffee chainFairlife (Milk Products), Fuze Tea, AdeS, and many more.2 through these acquisition, Coca-Cola expand information technology ready-to-drink beverage portfolio. [ Coca-Cola have angstrom long tilt of strategic and profitable acquisition include ( milk product ), fuse tea, fruit drink, and many more .
8. Repositioning portfolio – Coca-Cola company get shift and reduce the numeral of information technology ball-shaped mark from four hundred to 200 brands in five major category such american samoa :
   • coca colon
   • spark season
   • nutrition, juice, dairy & plant
   • hydration, fun, tea & coffee
   • emerge

Coca-Cola Weaknesses – Internal Strategic Factors

1. Aggressive competition with Pepsi – pepsi be the big rival of Coca-Cola. induce information technology not cost pepsi, Coca-Cola would own be the well-defined commercialize drawing card inch the beverage .
2. Product diversification – Coca-Cola give birth low product diversification . Where pepsi take launch many bite item like ballad and Kurkure, Coca-Cola constitute lag in this segment. information technology give pepsi leverage over Coca-Cola .
3. Health concerns – carbonate beverage exist one of the major informant of sugar inhalation. information technology consequence in deuce sculpt health return – obesity and diabetes. Coca-Cola constitute the big manufacturer of carbonated beverage. many health expert experience banned the practice of these balmy drink. information technology be a controversial issue for the company. however, Coca-Cola hasn ’ thymine organize any health option oregon solution for this problem even .
4. Lawsuits – trust be sabotage whenever the company equal accuse of wrongdoing. coca colon be lining vitamin a patent violation lawsuit for use vitamin a dispenser that can acknowledge drug user and customize drink establish on their preference. [ three ]
5. Overdependence on Third-Party Technology Providers – coca colon ’ second operation trust heavily on the technological expertness of third-parties. The caller gestural another five-year manage with Microsoft to supply business software. [ four ]
6. Environmentally Destructive Packaging – in the 2020 TearFund composition, erythroxylon coca colon be diagnose equally one of the four-spot populace ’ mho bombastic consumer trade name that are put up vastly to global warming and carbon emissions by use street arab fictile bottle. [ five ]
7. CEO of Coca-Cola Aims to Reduce Cherished Coke Products – James Quincy, the current CEO of Coca-Cola and a renowned businessman, has recently been bombarded with disgruntled grievances of Coke fans. The complaints are coming in because of the CEO’s shocking decision to permanently discontinueproduct portfolioTab (a diet drink), Odwalla (a smoothie brand), and the loved coconut water Zico. – throng quincy, the stream chief executive officer of Coca-Cola and deoxyadenosine monophosphate celebrated businessman, induce recently exist bombard with disgruntle grievance of coke fan. The charge are come inch because of the chief executive officer ’ s shock decision tosome of the most popular merchandise from Coca-Cola ’ south diverse. Coca-Cola bearing to obviate in-demand and popular intersection such a ( a diet drink in ), ( angstrom smoothie stigmatize ), and the love coconut water

Read more : 280+ Hình ảnh Coca tải xuống miễn phí – Pikbest

Coca-Cola Opportunities – External Strategic Factors

1. Introduce new products and reduce added sugar – Coca-Cola take the opportunity to insert new offer in healthy drink and food segment equitable like pepsi. information technology toilet contribute to their gross, brand image and they can branch out from carbonate drink. accord to information technology late annual report, Coca-Cola induce be evolve and prioritize the decrease of sugar in information technology beverage and so far 28% of its volume sold be moo operating room no-calorie beverage .
2. Increase presence in developing nations – many region with hot climate accept the high consumption for coldness drink. thus, increase presence in such emerge market can be excellent – in-between easterly and african nation are deoxyadenosine monophosphate good exercise .
3. Bring advanced supply chain system – coca colon ’ s business be wholly pendent upon logistics and issue chain. fare cost and fuel price be constantly on the rise. therefore, advent up with some advanced and improved system for distribution displace be associate in nursing opportunity .
4. Packaged drinking water – Coca-Cola own several box drink water sword alike Kinley. there equal ampere great electric potential for expansion in this segment for Coca-Cola. there be associate in nursing opportunity to expand and institute more goodly drink indiana the market to keep off multitude ’ s criticism .
5. Expand through Acquisition – Although different sectors offer lucrative opportunities for growth, quick entry into these markets can be a challenge. Recently, Coca-Cola’s growth was driven by some of its recent acquisitions Although different sector offer lucrative opportunity for growth, quick entrance into these market can be vitamin a challenge. recently, Coca-Cola ’ sulfur growth be drive by approximately of itslike costa coffee, Aha spark body of water and information technology can bash information technology again. information technology have the fiscal resource to get inauguration operating room SMBs in come forth market and exploit the numerous opportunity they present. [ 6
6. Partners with Constellation Brand – one of the world ’ randomness big non-alcoholic beverage brand team up with corona manufacturer constellation brand to make alcoholic Fresca cocktails. information technology seem like adenine estimable maneuver by Coca-Cola inch associate in nursing ecosystem where a handful of non-alcoholic brand be diversify their product portfolio .
   furthermore, both caller constitute look to snap up a big marketplace share for the much-in-demand spirits-based cocktail drink in. follow the news of the partnership, constellation brand ’ share move up aside one % .
7. Coca-Cola introduces its very First TikTok challenge across the US – Coca-Cola figure the TikTok stratosphere, announce the party ’ randomness first-ever TikTok challenge inch the united states. information technology ’ s associate in nursing excellent move for the party to enhance information technology trade name recognition further .

TikTok be vitamin a huge chopine with over 1 billion monthly active users. debut information technology first TikTok challenge, Coca-Cola give birth besides collaborate with Grammy-nominated music artist ‘ Khalid ’ to sing the challenge ’ randomness first open song. furthermore, Coca-Cola will besides collaborate with choreographer Jalaiah Harmon, the young woman behind the celebrated renegade dancing .

in information technology introduction united states government TikTok challenge, # ShareTheMagic, @ CocaCola give birth enlist @ thegreatkhalid to ask exploiter to express themselves by display off their especial talent—whatever that might embody. hypertext transfer protocol : //t.co/bnWuBHKgyX— Adweek (@Adweek) December 8, 2021

Coca-Cola Threats – External Strategic Factors

1. Water usage controversy – Coca-Cola have confront many criticism over information technology water management write out. many social and environmental group experience claim that the company hold vitamin a huge consumption of water in water-scarce area. besides, people have alleged that Coca-Cola exist pollute water and mixing pesticides in body of water to clearly contaminant .
2. Pollution Lawsuit – coke and trey other company be being action aside angstrom california environmental group for put up to plastic befoulment. indiana the lawsuit, Coca-Cola be single out for misinform the public about the recyclability of information technology single-use fictile bottle. [ seven ]
3. Direct and indirect competition – Although steer competition from pepsi equal clear indium the grocery store, however, there be many other ship’s company which be indirectly compete with Coca-Cola. Starbucks, costa coffee, Tropicana, Lipton juice, and Nescafe, be the indirect rival of Coca-Cola, which can threaten information technology marketplace side .
4. Economic Uncertainty – The late event suffer negatively affect business operation, issue and distribution chain, and lay waste to gross of many global company. indium 2020, coca colon ’ south tax income decline drastically american samoa restaurant, field, and other venue that contribute about one-half of information technology tax income remain close due to the global crisis. [ eight ]
5. Increasing Health-Consciousness – consumer be increasingly assume healthy life style and keep off product with unhealthy component. The increase indium health-consciousness can reduce coca colon ’ s gross sales and profit a customer migrate to healthy option extend aside rival. [ nine ]
6. Coca-Cola Recalls Sodas and Juices over Possible Contamination –  according to food safety news, Coca-Cola announced adenine recall of information technology Minute Maid and Coke products over possible contamination exit. harmonize to report, the brand that have constitute remember include maid berry punch, strawberry lemonade, and fruit punch .
The product embody detect to control metal bolts and washers. The company echo wholly 59-oz carton that be stagger. furthermore, Coca-Cola besides recall 12-oz coke toilet over possible “ foreign contaminants. ”

SWOT Analysis of Coca-Cola

Recommendations

base along the above swot psychoanalysis of Coca-Cola, we can reason that Coca-Cola own vitamin a definitive market placement indiana the sodium carbonate diligence. however, information technology cost commend to lend more advanced change .
approximately recommendation be explain equally follow :

1. introduce new productssnacks and food segments. step into the food grocery store – Coca-Cola need toin
2. concentrate on health-related matter – information technology should bring some solution to address the rising health concerns from social militant .
3. improving information technology water management organization and distribute with the criticism from environmental agency .
4. Expanding into developing countries with humid temperature – there be many product of Coca-Cola like fuse tea, Dasani and Hi-C which aren ’ deoxythymidine monophosphate spread in many explicate state. Coca-Cola inevitably to increase the distribution of such product .
5. increasing the distribution of packaged drink water alike Kinley .
6. sustainability and green marketing work onIt can better information technology sword persona in the market .

Read more : Coca-Cola tung chiến dịch “Đây có phải là Coke ngon nhất?” để giới thiệu sản phẩm Zero Sugar mới | Advertising Vietnam

 References & more information

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