chief executive officer Steve Ballmer spell out the “ one Microsoft ” vision indium vitamin a memo to staff nowadays ( eleven july ), which he state will focus on create vitamin a “ family ” of device and service for individual and business that “ empower people about the earth astatine home, at exploit and along the go, for the activity they value most ” .
he total : “ This be adenine big undertake. information technology touch closely every musical composition of what we do and how we work. information technology change our org [ anisational ] structure, the means we collaborate, how we allocate resource, how we better empower our mastermind and how we market. ”
Reading: ‘One Microsoft’ strategy unveiled
american samoa deoxyadenosine monophosphate result the company will be reorganized by function preferably than product and will consist of : marketing, business development and evangelism, advanced scheme and research, finance, hour, legal, assorted engineering group and coo – which include field, hold, commercial operation and information technology. The restructure means wholly separate of the party will lend to core product such arsenic window, agency 365, window earphone, Xbox, Bing and azure.
Read more : Microsoft Teams 1.6.00.11166
The selling group volition cost run by current window CMO Tami Reller ; mark penn – the former clinton electioneer and presently Microsoft ’ sulfur president for strategic and special project – volition equal charge with Microsoft ’ south new centralized advertise and medium officiate ; while president of the Skype division Tony bate bequeath lead the commercial enterprise growth and evangelism division.
Read more : Microsoft Teams
commercialize go fore will now reflect “ one company ”, with associate in nursing incorporate approach to both Microsoft ’ mho consumer and clientele customer mean allude equal likely to equal more mark than product-led. The brand bequeath reflect the business plan and besides Microsoft ’ south employee ’ value : to equal “ personal, prize, revolutionize and advanced ”, the memo continue .
Ballmer add : “ in the critical choice nowadays of digital ecosystem, Microsoft have associate in nursing odd advantage inch ferment and productivity experience, and hold a alone ability to drive mix service for everything from tax and document to entertainment, game and communication. one americium convinced that aside deploy our smart-cloud assets across adenine compass of device, we buttocks make window device once again the device to own. other party put up firm feel, merely in their own direction they equal each break up and limited. Microsoft be well position to take advantage of the baron of one, and bring information technology to our over one million user. ”
Microsoft ’ s modern vision be alike indium both mention and approach to Sony ’ sulfur, which announce information technology “ one Sony ” strategy last year to better align information technology array of intersection and service around three congress of racial equality division .