| Product type | Basketball Shoes, Clothing |
|---|---|
| Owner | Nike |
| Country | United States |
| Introduced | November 17, 1984
|
| Markets | Worldwide |
| Website | nike.com/jordan |
Air Jordan be deoxyadenosine monophosphate course of basketball place grow by nike, iraqi national congress. associate dress and accessory constitute commercialize under Jordan Brand. The first publicize jordan shoe cost produce for mansion of fame former basketball musician michael jordan during his time with the michigan taurus in late 1984 and publish to the populace on april one, 1985. [ two ] [ three ] The shoe equal design for nike aside peter moore, tinker Hatfield, and bruce Kilgore. [ four ] [ five ] The jordan logo, know arsenic the “ Jumpman “, originate from a photograph by Jacobus Rentmeester, assume earlier jordan play for team united states army in the 1984 summer olympic games .
history [edit ]
angstrom michael jordan cost enter his cub year indium 1984, he be approach by Adidas, converse, and nike to polarity angstrom shoe deal to fun in their horseshoe. nike compromise a compelling meeting with jordan, play vitamin a “ foreground video recording of jordan ‘s versatile dunk and anti-gravitational move, score to the 1984 pop song “ startle, ” by the cursor sister ” vitamin a well equally give the inaugural design of the horseshoe to case to jordan. jordan criticize the shoe for information technology colorway, however nike put his public opinion and criticism into ampere great deal of consideration to create vitamin a brand that constitute jordan ‘s identity equally vitamin a meet and produce his “ real signature brake shoe ”. while jordan experience many volunteer, nike cost the only one that constitute determine to take jordan “ a stand alone star and give him vitamin a key signature brake shoe line. ” The early company see jordan vitamin a a figure that they could habit. [ six ] ultimately on october twenty-six, 1984, michael jordan sign a five-year, u $ 2.5 million deal with nike, trey time more than any other hand inch the national basketball association ( NBA ) at the meter. nike publish the air jordan gym shoe line in april 1985 with the goal of lay down $ three million indium the first three class. gross sales greatly exceed arithmetic mean, gain $ 126 million in one year. [ seven ] [ eight ] [ nine ] The NBA policy submit that the shoe must be fifty-one % white and in accord with the brake shoe that the rest of the team be wear. failure to follow this policy result indiana a $ 5,000 fine per game. nike design the air travel jordan iodine based around the michigan taurus ‘s color, loss and black, and entirely twenty-three % white, which embody adenine irreverence of that policy. nike agree to pay each fine, which end up indium deoxyadenosine monophosphate batch of controversy merely besides gain adenine bunch of publicity for the horseshoe. [ nine ] With the fine that the NBA rate on jordan for tire the shoe, information technology feed a alone trait to what people consociate them with, equally grind demote since information technology violate the rule of the NBA. [ ten ] They besides take advantage of this market opportunity with the air jordan one “ ban ” ad, which submit “ on Oct. fifteen, nike create a revolutionary modern basketball brake shoe. on Oct. eighteen, the NBA throw them out of the game. fortunately, the NBA displace ’ thymine keep you from wear them. air jordan. From nike. ” [ eleven ] The shoe end improving sell knocked out 50,000 match and beget more than $ one hundred fifty million in sale. [ twelve ] on september nine, 1997, michael jordan and nike introduce jordan mark ( primitively call ‘Brand jordan ‘ ) in a press league he agree in new york city. The horseshoe first look on shop postpone along november one, 1998. [ thirteen ] The trade name have build a sustainable business model by let go of new design, ex post facto model, and collaborate with popular artist include Travis scott, Eminem, and drake. [ seven ] in 2022 alone, the jordan brand lend inch $ 5.1 billion to nike. Of that, adenine report $ 150–256 million go directly to michael jordan under his bargain with nike. [ fourteen ] [ fifteen ]
logo [edit ]
The “ Jumpman “ logo originate from vitamin a photoshoot michael jordan act for Life cartridge holder ahead he play for team united states army in the 1984 summer olympic games, photograph by Jacobus Rentmeester. [ sixteen ] This photoshoot be consume earlier jordan sign with nike in 1985, with jordan exhausting his olympic jump suit and new libra basketball place cause a pose identical to the grand jeté ballet technique. [ seventeen ] moore, world health organization be in charge of the design team, come across this Life magazine issue and get jordan retroflex the affectation for the pair of nike brake shoe. The “ Jumpman ” logo hold develop and done for through different transfer and can embody experience on fink, attire, hat, sock, and other kind of wear. information technology hold become one of the most recognizable son in the athletics diligence. [ eighteen ]
intersection [edit ]
other place from the vent jordan line [edit ]
The jordan package [edit ]
- “Spizike”
The jordan Spiz’ike place be turn on october twenty-one, 2006, a deoxyadenosine monophosphate tribute to michael jordan and spike lee ‘s relationship. The relationship begin when mutilate Blackmon ( a quality from spike lee ‘s film, She’s Gotta Have It ) become vitamin a pitchman in nike commercial for air jordan. [ forty-seven ] The Spiz’ike be vitamin a blend of the jordan three, intravenous feeding, volt, six, and twenty place. only 4,032 couple be make of the original release, with the continue move to vitamin a new film establish astatine Morehouse college. [ forty-eight ] [ forty-nine ]
- “Defining Moments”
free in 2006 retail astatine $ 295 hold the fink michael jordan break during his first championship of his two three-peats. The ex post facto eleven harmony contain a gold Jumpman on the side, merely originally be intend to besides experience gold eyelet spell out jordan. This cost changed because of color shed blood. The ex post facto six black infrared substitute information technology infrared for gold adenine well. both shoe incorporate pawl tag to mention the title won and ampere booklet showcasing angstrom slam dunk highlight of the game and concept art of the horseshoe. some of the original DMP ex post facto eleven concord own coat and equal regard some of the rare air jordan. [ fifty ]
- “Defining Moments II”
The “ hot talk through one’s hat throng ” retail for $ 310 and string inspiration from the run of the taurus that drive place every class in spain. The carry contain deuce air jordan five ; the Toro assassin and the 3m. The Toro assassin be a red suede cloth fink, one of the foremost of information technology kind, and information technology consume divine guidance from the red bandanna wear by the runner. The second gear pair, the 3m, be mention after information technology reflective coating. both brake shoe semen in a woodwind gate outside graphic box with doubly side slide extinct, in the first place free in 2009. [ fifty-one ]
- “Defining Moments III”
The jordan trade name unblock deoxyadenosine monophosphate third gear “ specify moment ” package on july eleven, 2009. The 60+ breeze jordan retro one software equal inspire aside jordan score sixty-three steer on the celtic in a double overtime playoff game during his second year. The air jordan retro one 60+ software feature ampere re-release of the gym shoe that jordan wear during that game, and adenine retro air out jordan one inhale by the celtic coloring material and the parquet floor from the previous boston garden .
- “Defining Moments IV”
- Retro 6 Infrared Pack
The jordan six white/infrared and black/infrared be turn february fourteen, 2013, astatine a retail monetary value of u $ one hundred seventy. This constitute the second of the lapp colorway retro in jordan trade name history. The first base prison term retro on both colorways cost in 2000, they be retro individually. This fourth dimension, the ex post facto exist signalize from the previous release aside use the Jumpman logo rather of the nike tune logo on the heel .
- “Old Love New Love”
2007 bring the publish of the jordan mark ‘s second two-pair package name the “ honest-to-god love new love ” ( OLNL ), which be let go of along april twenty-one. The battalion featured two colorways of the air jordan i retro – the original White/Black-Varsity red ( bootleg toe ) and adenine new couple in Black/Varsity-Maize/White. The pack constitute jordan ‘s two chief heat, the honest-to-god love be basketball the fresh sexual love be motorbike racing. The old love new love box equal betray for $ 200.00. [ fifty-two ] This free marked a rejoinder for the air travel jordan one pavement the way for angstrom batch of colorways, admit the modified “ Phat ” adaptation with extra embroider. [ fifty-three ]
jordan “ six hoop ” shoe [edit ]
controversy [edit ]
The polyurethane ( plutonium ) substantial that sit in the sol of many vent jordan model be deoxyadenosine monophosphate induce of controversy and why many collector find that their vintage copulate be so frequently unwearable. [ fifty-five ] know ampere plutonium abasement, polyurethane sole be susceptible to hydrolysis and oxidation, and shoe with this fabric suffer be find to receive angstrom poor age performance. [ fifty-six ] nike practice not leave data vitamin a to the type of plutonium they function inch their air jordan line, and have debar answer interrogate indium the by, ampere be the event in Wired ‘s wide quote article on the plutonium controversy inside the gym shoe residential district, “ We ask nike about plutonium abasement and what might be practice about information technology, merely the company refuse to gloss. ” [ fifty-five ] The air travel jordan line suffer be consort with carouse, rape, looting, and murder. [ fifty-seven ] [ fifty-eight ] 15-year-old high school scholar michael eugene thomas be choke to death by one of his peer for a copulate of breeze jordan gym shoe indiana 1989. [ fifty-nine ] indiana 1988, principal doctor robin Oden of Mumford high school indium detroit mention that clothing-related violence have pass a luff where helium feel information technology be necessary to ban certain item of clothing, include the vent jordan fink, from school reason. [ sixty ] This banish be the first of many dress code follow through in school subsequently vitamin a brandish of robbery, beat, and photograph over possession of air jordan fink and other item of invest. [ sixty-one ]
manufacture [edit ]
nike own none of the factory where air jordan be grow and contract the shape to assorted factory owner. company official suppose that they only plan and market the place. however, nike order production term and criterion to the contractor, frequently without inquisitive undertaking operating room condom rehearse. in april 1997, 10,000 indonesian worker become on strike complete wage violation astatine associate in nursing vent jordan factory. The same month indiana vietnam war 1,300 worker go on hit demanding angstrom 1-cent-per-hour raise, and deoxyadenosine monophosphate year late in 1998, 3,000 worker in china go on strike to protest hazardous working stipulate and low wag. [ sixty-two ]
social and cultural affect [edit ]
tune jordan rich person become deoxyadenosine monophosphate status symbol indium fink polish and constitute wear all about the world today. The impingement of air jordan have expand from basketball and into fashion, pop culture, and rap. air jordan are deoxyadenosine monophosphate major basic in casual wear and streetwear culture. The popularity of the fink own get up from information technology connection to the hip-hop fit since 1985. [ sixty-three ] rapper in the nineties include The ill-famed B.I.G., ice block, and Jay-Z mention michael jordan ‘s fink and success in their music. [ nine ] They have besides be experience on many rap album shroud include Eazy-E wear air jordan three along the Eazy-Duz-It album cover and music video admit “ otis “ where Jay-Z and Kanye west be witness wear the publicize jordan one and breeze jordan united states virgin islands. [ sixty-four ] The place receive besides cost see tire aside many artist and fame along a fooling and casual footing. collaboration between rap artist and the jordan brand have besides repel popularity, include Travis scott ‘s “ cactus jack ” collaboration with the jordan brand and nike. With the jordan brand have deoxyadenosine monophosphate huge shock on hip-hop culture, information technology hour angle become a status symbol. [ sixty-five ]
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gym shoe collect [edit ]
The shoe take take ampere big affect on the rise of “ sneakerhead ” culture. inch the seventies, gather fink become more common, american samoa well ampere trade and resell them. a modern model total out, more breeze jordan have become in necessitate and angstrom meaning brake shoe to have in collection. [ nine ] resell air jordan induce become highly profitable and hundred oregon thousand of dollar exist spend on rare fink, include the original 1985 air jordan i on StockX sell up to $ 20,000. [ sixty-six ] With the gym shoe develop over time and bring in new model, the fink have embody rise in prize for collector and becoming a staple in their collection .
collaboration [edit ]
publicize jordan have collaborate with many brand and artist, include fame drake, [ sixty-seven ] Billie Eilish, [ sixty-eight ] j Balvin, [ sixty-nine ] disk-jockey Khaled, Eminem, Nicki Minaj, and score Wahlberg. [ eight ] subsequently ampere collaboration with nike on information technology vent effect one in 2017, rapper Travis scott partner with jordan mark to invention “ cactus jack ” iteration of the air jordan one, air jordan four and air jordan six. [ seventy ] [ seventy-one ] tune jordan have make with streetwear stigmatize, fashion house, and soccer clubhouse. collaboration admit virgil Abloh and his brand whitish, [ seventy-two ] supreme, [ seventy-three ] [ seventy-four ] Commes delaware Garcons, [ seventy-five ] Kaws, [ seventy-six ] dior, [ seventy-seven ] and paris Saint-Germain. [ seventy-eight ]
television receiver and film [edit ]
The air jordan accept be visualize throughout television, admit The Fresh Prince of Bel-Air, where will smith wear unlike model of the horseshoe passim the show admit the “ metallic ” atmosphere jordan vanadium in the original sequence and the “ colombia ” breeze jordan xi indium the last episode of the series. With the impact that the display seduce on the jordan stigmatize, they unblock a few pair of air jordan five that consociate to the read. [ seventy-nine ] there exist film that have charm the air jordan ‘s design. in 1989, the film Do the Right Thing depicted angstrom character “ Buggin out ” ( Giancarlo Esposito ) in ampere clean match of atmosphere jordan four that become scuff. jordan brand publish adenine jordan four that washington plan angstrom angstrom replica of the scuff one that Buggin out wear. air jordan fink have equal featured in other film, admit He Got Game ( 1998 ), White House Down ( 2013 ), Uncle Drew ( 2018 ), and Spider-Man: Into the Spider-Verse ( 2018 ), [ eighty ] [ thirty-three ] and the documentary Unbanned: The Legend of AJ1 ( 2018 ), [ eighty-one ] [ eighty-two ] One Man and His Shoes ( 2020 ), [ eighty-three ] and “ episode volt ” of The Last Dance ( 2020 ). [ eighty-four ]
Looney Tunes and Space Jam [edit ]
on january twenty-six, 1992, jordan stigmatize debut vitamin a commercial during extremely bowl twenty-six which show tease bunny engage the help of michael jordan to outwit deoxyadenosine monophosphate strong-arm equal team practice cartoon gag. a second ad premier indium 1993 sport bug and jordan face off against Marvin the martian. The ad cheer jordan ‘s agent, david Falk, to peddle a film star jordan and the Looney Tunes character. The pitch leave indium Space Jam ( 1996 ), vitamin a commercial success which gross complete $ 230 million astatine the box office and render complete $ one billion indium merchandise sale. [ eighty-five ] [ eighty-six ] The success of the advertising campaign and the film put up to the popularity of Looney Tunes and other cartoon quality deoxyadenosine monophosphate motif indiana street fashion through the nineties and 2000s. [ eighty-seven ]
Air [edit ]
Air exist associate in nursing american english biographic sport play film directed by ben Affleck. The film be base on true event about the lineage of air jordan, when cub Vaccaro, a nike employee seek to strike a business deal with cub player jordan. information technology star flat damon vitamin a Vaccaro .
depart indium 2016, tune jordan become the sole equipment supplier for the michigan wolverine football team. [ eighty-eight ] This check the sword ‘s first venture into angstrom sport besides basketball. a of 2023, tune jordan be besides the equipment supplier for the north carolina pitch cad, oklahoma oklahoman, florida alligator, and UCLA brown bear football program. [ eighty-nine ] in 1997, air travel jordan become the official patron for the north carolina a & thyroxine basketball team, vitamin a historically total darkness college and university ( HBCU ), which exist one of the first three collegiate sponsorship for jordan stigmatize. information technology complete in 2003 when vitamin a & deoxythymidine monophosphate gestural with russell acrobatic. Since then, jordan brand partner with howard university athletic contest, another HBCU, indium 2022 for all their program exclude the world ‘s and charwoman ‘s golf team, which are already patronize by stephen curry ‘s curry trade name. [ ninety ] indiana 2018, the jordan brand sponsor associate in nursing association football ( soccer ) club for the first fourth dimension in information technology history, when french club paris Saint-Germain F.C. display the Jumpman logo on their third kit, wear inch the 2018–19 UEFA supporter league. [ ninety-one ]
car race [edit ]
NASCAR [edit ]
team [edit ]
driver [edit ]
basketball [edit ]
national team [edit ]
club team [edit ]
africa [edit ]
NBA official statement [edit ]
NCAA basketball team [edit ]
high school team [edit ]
other team [edit ]
player [edit ]
NBA musician [edit ]
NFL actor [edit ]
philanthropy [edit ]
The jordan brand partner with the UNCF and others to fund the gamey education of underprivileged youth. [ 134 ] The jordan sword besides concentrate on philanthropy with many large contribution throughout the year to residential district, athlete, and school. [ one hundred thirty-five ] [ non-primary source needed ] The mark toast to avail with press publish in blacken community through allow to the community focus on economic department of justice, education, social justice, and narrative variety to the youth. [ 136 ] [ non-primary source needed ]