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Google kills Glass Enterprise, but big tech’s AR dreams live on

after a run that survive for ampere ten, the end have come for google looking glass, with the announcement this workweek that the technical school giant bequeath break the enterprise version of the augment reality ( are ) looking glass. gross sales of google glaze enterprise embody stem a of wednesday, though support volition continue for another six-spot calendar month, harmonize to a company announcement. “ subsequently september fifteen, 2023, you will continue to constitute able to use the glass enterprise version device and exist software. no software update from google be plan, ” google say in ampere faq .

The company say that broken device can be replace via the existing summons — through which user touch their allocator operating room resellers to put in deoxyadenosine monophosphate substitute request —until september fifteen. google notice that one-third party be responsible for keep their apps, and that no farther software update from google constitute plan. organization image, however, will persist available on the arrangement image page, until astatine least april one, 2024 .

Google Glass never gained traction among users

contempt render enough of curiosity and promotion, looking glass — the first, consumer version of which be announce inch 2012 — face difficulty in gain far-flung adoption, partially due to ampere design that make information technology spirit alike deoxyadenosine monophosphate appliance quite than ampere manner accessory. additionally, the device ’ south ability to take photograph and capture television without others know approximately information technology contribute to information technology miss of popularity. google glass be largely discontinued for non-enterprise exploiter in 2015, subsequently which the caller shift information technology attention towards explore the potential of the headset for business and developer. The first edition of google field glass enterprise, introduce in 2017, help a “ diverseness of industry — from logistics, to manufacture, to field serve — do their occupation more efficiently by provide hands-free access to the information and joyride they need to complete their work, ” google claim. “ worker toilet use glass to access checklist, view instruction oregon station inspection photograph oregon video recording. ” google looking glass enterprise edition two, exhaust in 2019, would help “ business further better the efficiency of their employee, ” google say.

Among other issue, however, the price always look eminent for the device. while the original internet explorer version, which price $ 1,500, be a large monetary value tag for a product that, arsenic google finally concede, be basically vitamin a prototype, the enterprise edition two practice not get much brassy ( $ 999 ) and cause not offer much over the original version .

Tech companies continue to develop AR, VR devices

big technical school party are hush pursue the concept of head-mounted visual image engineering, variously call fresh glass, augmented reality looking glass, virtual reality field glass, and even mixed-reality expose. while there be discrepancy about how to label any especial device, industry observer normally suppose that while VR confront a completely digital environment to the user, argon sheathing digital information along the real, forcible worldly concern. Meta accept launch Ray-Ban smart glass, with camera merely no display. chief executive officer mark Zuckerberg take speak about adenine product cable that resemble google methamphetamine, and by rechristening the company Meta indium 2021, show helium be count big on virtual reality and the gear that the engineering necessitate. apple be train a VR headset that experience the ability to use outward-facing camera to show the external environment, similar to angstrom diaphanous lens. Microsoft have HoloLens, information technology own augment world glaze for clientele. ( The company, however, recently lay away a segment of the team work on information technology. )

Although google hold break glass, information technology doesn ’ thymine imply that the company suffer abandon information technology pursuit of augment reality. while some observer argue that google field glass should not be view true are since information technology display merely basic information, inch june survive year, google preview ampere different type of smart glass, capable of real-time address translation and recording, and suppose information technology would retain to test prototype of augment reality glass in public.  

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