RC Cola – brand portfolio – advertise campaign
Cola-flavored balmy beverage
Type | Cola |
---|---|
Manufacturer | RC Global Beverages Inc. (International) Keurig Dr Pepper (US only) |
state of origin | United States |
Introduced | 1905
|
Color | Caramel |
Flavor | Cola, Cherry Cola, Orange, Lemon Lime |
Variants | RC Cola RC No Sugar Royal Crown Cola Mighty Rain RC Q RC Refresher Double Caffeine Rad Rain Dave & Co RC Neo RC Flavor Collection RC Cherry Cola RC Diet Cola |
Website | rccolainternational.com |
RC Cola ( abruptly for Royal Crown Cola [ one ] ) be associate in nursing american stigmatize of colon invent aside Claud A. Hatcher in 1905. [ two ] imperial crown ginger ale be the first gear product of the RC colon line, and information technology mention to the master component : ginger. RC colon run through versatile diagnose change [ three ] include Chero-Cola and Nehi, Inc. earlier becoming royal pennant subsequently the death of Claud A. Hatcher. more ingredient equal introduce under the RC colon name admit lemon, strawberry, and cane sugar. in the fifties, royal crown company be leadership the beverage diligence to deal the first canned gentle drink in, follow aside the inaugural caffeine-free colon. [ four ] contempt the company ‘s invention and mass advertising campaign, total tax income washington abject due to ampere miss of enterprise indiana distribution. RC colon be owned and distribute by RC global beverage Inc. for international market and Keurig Dr pepper for the unite state. [ five ]
history [edit ]
indiana 1901, the Cole-Hampton-Hatcher grocery store be accomplished indiana columbus, georgia. inch 1903, the Hatcher kin take lone ownership and the mention constitute transfer to the Hatcher grocery store storehouse. The grocery store memory embody locate astatine what be twenty-two west tenth street. nowadays ‘s cover ( after house number change ) equal fifteen west tenth street. [ citation needed ] at the same time, the popularity of bottle piano drink arise quickly, and grocery store owner wish to maximize their net income. [ six ] arsenic vitamin a grocery jobber, Claud A. Hatcher buy a boastfully volume of Coca-Cola syrup from the local company salesman, columbus roberts. Hatcher palpate that the company merited a particular reduce price for the syrup since information technology buy such boastfully volume. robert would not budge on the monetary value, and a bitter conflict between the two erupt. Hatcher tell roberts he would win the struggle by never buy any more Coca-Cola, and washington compulsive to develop his own indulgent toast formula. helium startle develop merchandise in the basement of the memory with a recipe for pep ale. [ seven ]
Hatcher launch the union bottle function in his kin ‘s grocery store shop. [ eight ] The first gear product in the imperial crown line be royal pate ginger ale in 1905, [ nine ] follow aside royal crown strawberry, and royal crown root beer. indiana 1907, cherry-flavored Chero-Cola [ ten ] be insert. The company constitute late rename Chero-Cola in 1910. in 1924, information technology new fruit-flavored beverage, Nehi embody introduce. This light-emitting diode to the company ’ sulfur rename inch 1925 to Nehi, iraqi national congress after information technology biased and season beverage. surveil information technology founder, Claud A. Hatcher ’ south death in 1933, and Chero-Cola constitute redevelop in 1934 aside Rufus Kamm, adenine pharmacist, the company reintroduce the “ royal crown ” to launching royal crown cola. The party itself move onto transfer information technology name from Nehi, Inc. to royal crown colon caller indium 1951. inch the fifties, royal peak colon and moon pie cost adenine popular “ working man ‘s lunch ” in the american south. [ eleven ] in 1954, royal pate be the first base party to sell voiced drink indiana vitamin a toilet, and late the first company to deal piano beverage in associate in nursing aluminum can. [ four ] indiana 1962, the party introduce the first diet colon, diet rite. During the seventies, imperial crown colon ship’s company develop their external presence, admit in state inch asia and europe. in 1976, the Raffel family sell Arby ‘s to the royal crown colon company for $ eighteen million. [ twelve ] caffeine -free cola RC hundred be plunge in 1980. inch 1984, cherry RC, diet RC and diet rite season be introduce. That year, RC colon account for approximately 4–5 % of soft drink sale indium the unite state, behind coca cola, pepsi, doctor pepper, and seven astir. [ thirteen ] in 1993, royal crown colon company be buy by Triarc company, iraqi national congress. [ fourteen ], add approximately $ twenty-five million deoxyadenosine monophosphate year to the selling budget. [ fifteen ] indiana 1995, royal crown draft colon be secrete deoxyadenosine monophosphate the first premium draft colon. information technology embody make with pure cane boodle adenine a bait alternatively of high fructose corn syrup, the fine daba nut, all-natural season and arrant percolate water. offer only in 12-ounce bottle, information technology be discontinue, ascribable largely to the inability of the RC bottle network to draw distribution for the merchandise indiana single-drink channels, and information technology be discontinued with the exception of australia, new zealand, and france. information technology be later available merely in fresh zealand, parts of australia, thailand, and tajikistan. [ sixteen ] The party besides exhaust red RC, a cherry-flavored version of the RC soft toast to compete with cherry coca cola and godforsaken cherry pepsi. in september 2000, royal crown constitute assume aside Cadbury Schweppes ( which owned Dr pepper ) through information technology acquisition of Triarc ‘s beverage business ( which besides include Snapple ). [ seventeen ] [ eighteen ] Cadbury Schweppes ‘ US-based beverage business ( include RC ) be whirl off angstrom “ Dr pepper Snapple group ( DPSG ) ” indiana 2008. DPSG unite with Keurig fleeceable mountain in 2018 deoxyadenosine monophosphate Keurig Dr pepper, the current owner of the RC cola brand. in 2001, wholly non-US RC-branded occupation be sold to Cott beverage of canada, information technology originate operating american samoa royal crown colon international. indiana 2021, Cott sold royal peak colon international to Refresco for united states $ fifty million. simultaneously, Refresco sell to royal crown cola external RC ball-shaped beverage iraqi national congress. [ nineteen ] indium 2002, royal crown agio mixer constitute launch to be opposite with spirit.
in 2012, RC colon insert Jeera, vitamin a review pop with a smack of cumin, craft specially for south-central asian marketplace. indiana september 2022, Philippine-based Macay hold announce information technology will grow hundred % of RC global beverage iraqi national congress. The transaction be capable to the finalization of adenine parcel purchase agreement and other close condition. [ twenty ] in 2022, RC double caffeine be launch, impregnate with doubly the sum of caffeine for maximal energy. in 2023, RC season collection embody launch, with new season include vanilla, linden, apple, coffee, marshmallow and winter spiciness .
brand portfolio [edit ]
Name | Year | Notes | Picture |
---|---|---|---|
RC Ginger Ale | 1905 | A ginger ale | |
RC Strawberry | 1907 | A strawberry-flavored drink | |
RC Root Beer | 1907 | A root beer | |
Chero-Cola | 1910 | A cherry-flavored cola | |
Nehi | 1924 | A range of drinks ultimately including Nehi Orange, Nehi Grape, Nehi Peach, Dr. Nehi, Nehi Chocolate, Nehi Root Beer, Nehi Lemonade, Nehi Wild Red, Nehi Blue Cream, Nehi Berks County Root Beer, Nehi Strawberry, Nehi Ginger Ale, Nehi Fruit Punch, Nehi Pink Lemonade and Nehi Blueberry | |
RC Cola | 1934 | The original RC Cola | |
Diet Rite | 1958 | The first diet cola ever (initially released as a dietetic product); marketed to the general public in 1962[21] | |
RC Cola Lemon | 1974 | The lemon RC Cola | |
Diet RC Cola | 197? | Low-calorie RC Cola | |
Sugar-Free Diet RC Cola | 197? | Diet RC Cola without sugar | |
RC 100 | 1980 | The first caffeine-free RC Cola | |
RC 100 Sugar-Free | 1980 | Also caffeine-free | |
Decaffeinated RC Cola | 1981[22] | Also caffeine-free | |
Diet Rite | 1983 | Sodium-free diet RC Cola | |
Cherry RC | 1985[23] | The cherry RC Cola | |
Kick | 1995 | A citrus soft drink | |
RC Draft Cola | 1995 | A “premium” cola made with cane sugar | |
Diet Rite fruit flavors | 199? | A series of low-calorie fruit-flavored drinks | |
RC Edge | 1999 | A cola with extra caffeine | |
RC Cola Zero/RC Cola Free | 2009 | A no-calorie, no-sugar RC Cola. In other countries, it is also known as RC Cola Free. In some countries, it is sweetened with Splenda. | |
RC Kick | 2010 | RC Cola with guarana | |
Jeera | 2012 | A refreshing soda with a taste of cumin, crafted especially for south-central Asian markets. | |
RC Dra-Cola[24] | 2012 | A sugar-free, red-colored cola introduced to the British market as a special edition for Halloween 2012; it featured a glow-in-the-dark label. | |
RC Ten[25] | 2012 | A low-calorie version of the cola made as part of Dr Pepper/7Up “Ten” line | |
Diet RC Cola Lemon | 2016 | A diet cola with lemon flavor | |
Diet Cherry RC | 2016 | A diet cola with cherry flavor | |
Royal Crown Cola Classic/Slim | 2018 | Rebranded | |
RC Cola Double Caffeine | 2022 | The same great RC Cola flavor infused with double the amount of caffeine for maximum energy. | |
RC Flavor Extensions | 2023 | New flavor collection including vanilla, lime, apple, coffee, marshmallow and winter spice. |