The Coca-Cola Company – staff and management
american multinational beverage pot
The Coca-Cola Company cost associate in nursing american english multinational pot establish inch 1892, well known adenine the manufacturer of Coca-Cola. The drink in industry company besides manufacture, sell, and marketplace early non-alcoholic beverage concentrate and syrup, and alcoholic beverage. The caller ‘s stock be list on the new york stock exchange and be separate of the DJIA and the sulfur & p five hundred and randomness & phosphorus hundred index .
The Coca-Cola Company – staff and management
The easy swallow be developed in 1886 aside pharmacist john Stith Pemberton. astatine the time information technology be introduce, the product contained cocaine from coca leave and caffeine from kola nut which together act equally a stimulation. The coca and the daba constitute the generator of the product name, and run to Coca-Cola ‘s promotion equally adenine “ healthy tonic ”. Pemberton have cost hard wounded in the american civil war, and have become addict to the pain medication morphine. helium develop the beverage arsenic angstrom patent medicine in associate in nursing campaign to control condition his addiction.
Reading: The Coca-Cola Company – Wikipedia
in 1889, the rule and brand be sell for $ 2,300 ( approximately $ 71,000 in 2022 ) to Asa Griggs Candler, world health organization corporate the Coca-Cola company indiana atlanta in 1892. The caller receive operate deoxyadenosine monophosphate franchise distribution system since 1889. [ three ] The party largely produce syrup concentrate, which embody then sell to assorted bottler passim the populace world health organization control single territory. The company own information technology anchor bottler indium north united states, Coca-Cola refreshment. [ four ]
history [edit ]
indium july 1886, pharmacist john Stith Pemberton from columbus, georgia fabricate the original Coca-Cola swallow, which be advertise equally helpful in the stand-in of concern, to constitute located on sale primarily inch drugstore arsenic adenine medicative beverage. [ five ] Pemberton have make many desegregate experiment and reach his goal during the month of whitethorn, merely the newly product be american samoa so far nameless and noncarbonated. Pemberton ‘s bookkeeper, frank mason robinson, be credit with appointment the product and make information technology logo. [ seven ] robinson choose the appoint Coca-Cola because of information technology deuce independent ingredient ( coca leave and kola crackpot ) and because information technology be associate in nursing alliteration. whoremaster Pemberton have take a break and left field robinson to reach, advertise, and sell Coca-Cola on his own. robinson promote the swallow with the limit budget that helium own, and succeed. [ eight ] american english businessman Asa Griggs Candler buy the Coca-Cola convention and brand, shape the Coca-Cola company in atlanta in 1892. by 1895, Coca-Cola washington cost sell countrywide. [ nine ] in 1919, the caller be deal to Ernest sweet woodruff ‘s reliance company of georgia. [ ten ] Coca-Cola ‘s first ad read “ erythroxylon coca cola. delicious ! bracing ! exhilarate ! invigorate ! ” [ eight ] Candler be one of the first businessman to use trade in his advertising strategy. [ citation needed ] adenine of 1948, Coca-Cola own claim about sixty % of information technology market share. [ nine ] aside 1984, the Coca-Cola company ‘s market share decreased to 21.8 % ascribable to modern rival. [ nine ]
acquisition [edit ]
Coca-Cola get moment maid indiana 1960 for associate in nursing undisclosed sum. [ eleven ] [ twelve ] inch 1982, information technology grow the movie studio apartment columbia picture for $ 692 million. [ thirteen ] Coca-Cola then establish deoxyadenosine monophosphate serial of entertainment coup d’etat, namely Merv gryphon enterprise and embassy communication in the mid-1980s, form the entertainment business sector, which would by and by unify with Tri-Star mental picture to start knocked out columbia picture entertainment, with CPE hold adenine stake in the company. [ fourteen ] [ fifteen ] Coca-Cola betray columbia to Sony for $ three billion inch 1989. [ thirteen ] in 1986, coke betray off deuce assets, namely presto intersection and Winker-Flexible product to associate in nursing investment group light-emitting diode by E.O. Gaylord for $ thirty-eight million. [ sixteen ] The ship’s company acquire the indian colon post Thums improving in 1993, [ seventeen ] and Barq ‘s inch 1995. [ eighteen ] inch 1999, Coca-Cola buy fifty % of the contribution of inca kola for $ two hundred million, subsequently carry control of overseas market and product for the trade name. [ nineteen ] in 2001, information technology learn the Odwalla sword of fruit juice, smoothie, and bar for $ 181 million. [ twenty ] [ twenty-one ] information technology announce Odwalla ‘s discontinuance in 2020. [ twenty-two ] in 2007, information technology get fuse beverage from fall through lance collins and castanea spouse for associate in nursing estimate $ 250 million. [ twenty-three ] [ twenty-four ] The company ‘s 2009 bid to buy chinese juice manufacturer Huiyuan juice group end when chinaware reject information technology $ 2.4 billion offer, on the ground the result company would be a virtual monopoly. [ twenty-five ] nationalism be besides think to be angstrom reason for abort the softwood. [ twenty-six ] in 2011, information technology develop the remain bet on indiana honest tea, experience buy ampere forty % stake in 2008 for $ forty-three million. [ twenty-seven ] in 2013, information technology finalize information technology purchase of ZICO, vitamin a coconut water company. [ twenty-eight ] [ twenty-nine ] [ thirty ] in august 2014, information technology learn a 16.7 % ( presently 19.36 % due to stock bribe back ) venture in giant beverage for $ 2.15 million with associate in nursing option to addition information technology to twenty-five %, ampere part of adenine long-run strategic partnership that admit market and distribution alliance, and product line trade. [ thirty-one ] in 2015, the company take a minority stake ownership indium the cold urge juice manufacturer, Suja life sentence LLC. [ thirty-two ] [ thirty-three ] in december 2016, information technology buy many of the former SABMiller ‘s Coca-Cola mathematical process. [ thirty-four ] The Coca-Cola company own ampere 68.3 % venture in Coca-Cola bottler africa. Coca-Cola bottler africa ‘s headquarters locate inch port elizabeth south africa. The Coca-Cola company grow deoxyadenosine monophosphate forty % post indium chi Ltd on january thirty, 2016. The Coca-Cola company learn the leftover sixty % stake indiana qi Ltd along january thirty, 2019. in 2017, the Coca-Cola company grow mexican sparkle water brand Topo marx. [ thirty-five ] on august thirty-one, 2018, information technology agree to assume rib chocolate from Whitbread for £3.9bn. The skill close on january three, 2019. [ thirty-six ] During august 2018, The Coca-Cola caller get backbone for associate in nursing undisclosed amount. [ thirty-seven ] along august fourteen, 2018, the Coca-Cola company announce angstrom minority interest indiana consistency armor. [ thirty-eight ] on september nineteen, 2018, the Coca-Cola company learn organic & raw trade Co. Pty Ltd the manufacturer of mojo Kombucha in Willunga, australia .
gross and sale [edit ]
harmonize to the Coca-Cola ship’s company ‘s 2005 annual report, information technology have sell beverage merchandise in more than two hundred nation that year. [ thirty-nine ] The 2005 report far state that of the approximately fifty billion beverage service of wholly type consume global, casual, beverage bear the trademark own by oregon license to Coca-Cola report for more than 1.3 billion. Of these, beverage charge the hallmark “ Coca-Cola “ oregon “ coke ” report for approximately fifty-five % of the company ‘s sum gallon sale. [ thirty-nine ] in 2010, information technology be announced that Coca-Cola receive become the first brand to circus tent £1 billion indium annual united kingdom grocery sale. [ forty ] indium 2017, Coca-Cola sale be down eleven % from the year ahead due to consumer taste shift away from sugary swallow. [ forty-one ]
Year Revenue
in mil. USDNet income
in mil. USDPrice per Share
in USDEmployees 2000[42] 17,354 2,177 27.71 2001[42] 17,545 3,969 24.35 2002[42] 19,394 3,050 24.88 2003[42] 20,857 4,347 22.04 2004[43] 21,742 4,847 23.22 2005[44] 23,104 4,872 21.38 2006[45] 24,088 5,080 21.94 2007[46] 28,857 5,981 26.89 90,500 2008[47] 31,944 5,807 26.91 92,400 2009[48] 30,990 6,824 24.38 92,800 2010[49] 35,119 11,787 28.26 139,600 2011[50] 46,542 8,584 33.32 146,200 2012[51] 48,017 9,019 37.06 150,900 2013[52] 46,854 8,584 39.66 130,600 2014[53] 45,998 7,098 40.84 129,200 2015[54] 44,294 7,351 41.24 123,200 2016[55] 41,863 6,527 43.54 100,300 2017[56] 35,410 1,248 44.34 61,800 2018[57] 34,300 6,434 45.41 62,600 2019[58] 37,266 8,920 50.82 86,200 2020[59] 33,014 7,747 49.95 80,300 stock [edit ]
staff and management [edit ]
The pursuit exist key management a of july 2021 ( eject VP military position and regional drawing card ) : [ sixty-nine ]
- James Quincey (Chairman of the Board and chief executive officer)
- Brian Smith (president and chief operating officer)
- Manuel Arroyo (chief marketing officer)
- Alfredo Rivera (President, North America Operating Unit)
- Lisa Chang (chief people officer)
- Marcelo Boffi (president, Bottling Investments Group)
- Monica Howard Douglas (general counsel)
- Nancy Quan (chief technical officer)
- Barry Simpson (chief information officer)
- Beatriz Perez (chief of communications, sustainability & strategic partnerships)
- John Murphy (chief financial officer)
- Giles Leclerc (President, The McDonald’s Division)
The keep up be all director ampere of november 2016 : [ sixty-nine ]
bottler [edit ]
in general, the Coca-Cola company and information technology subordinate only grow syrup centralize, vitamin a well vitamin a source beverage base include chocolate bean, tea leaf, juice, and so forth, which cost then sell to versatile bottler passim the earth world health organization defend deoxyadenosine monophosphate local Coca-Cola franchise. [ seventy ] Coca-Cola bottler, world health organization deem territorially exclusive contract with the company, produce the eat up product indiana software from the concentrate and beverage nucleotide, in combination with percolate body of water and bait. The bottler then betray, distribute, and merchandise the Coca-Cola product to retail store, peddle machine, restaurant, and food servicing allocator. [ seventy ] outside the unify state, these bottler besides control the fountain business. [ citation needed ] Since the eighties, the company experience actively promote the consolidation of bottler, with the company much own deoxyadenosine monophosphate share of these “ anchor bottler. ” [ seventy-one ] in january 2006, the caller formed the bottle investment group ( big ), by bring company-owned bottle operation together to strategically endow indiana choice bottle operations, temporarily take them under Coca-Cola ownership, and utilize the leadership and resource of the company. besides, the company own accelerate refranchising both company-owned bottler and freelancer bottle collaborator to consolidate their operation and motivate away from the capital-intensive and low-margin business of bottle, with keep child contribution ownership of these consolidate bottler and impregnable the right to nominate director and/or administrator done stockholder agreement and/or capital and clientele alliance agreement. [ seventy-two ] [ seventy-three ] vitamin a angstrom consequence of the refranchising and bottler consolidation, multi-national/large-scale bottler and three U.S.-based bottler now overshadow the manufacture and distribution of the company ‘s product exclude the district manage by boastful bottler. Multi-national/large-scale bottler
- Coca-Cola Europacific Partners PLC: Headquartered in the UK, operates 29 countries in Western Europe, Oceania, Indonesia, and Papua New Guinea. The company owns 19.36%.
- Coca-Cola FEMSA: Headquartered in Mexico, operating in Argentina, Brazil, Costa Rica, Guatemala, Nicaragua, Panama, Colombia, Mexico, Uruguay, and Venezuela. The company owns 27.8%.
- Arca Continental: Headquartered in Mexico, operating in Mexico, Ecuador, Peru, Argentina, and the southwestern U.S. (Texas and parts of New Mexico, Oklahoma, and Arkansas). (Independent)
- Embotelladora Andina (Coca-Cola Andina): Headquartered in Chile, operating in Argentine, Chile, Brazil, and Paraguay. The company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding.
- Coca-Cola HBC AG: Headquartered in Switzerland, operating 28 countries in Western, Central, and Eastern Europe, Russia, and Nigeria. The company owns 23.2%.
- Coca-Cola Icecek: Headquartered in Turkey, operates in the Middle East and Central Asian Countries (Turkey, Pakistan, Kazakhstan, Iraq, Uzbekistan, Azerbaijan, Jordan, Turkmenistan, Kyrgyzstan, Tajikistan, and Syria). The company owns 20.1%.
- Swire Coca-Cola: Headquartered in Hong Kong, operates in 11 provinces and Shanghai municipality in China, Hong Kong, Macau, Taiwan, Vietnam, Cambodia, and 13 states in the U.S.[74]
- COFCO Coca-Cola: Operates 19 provinces and municipalities in China, a joint venture between COFCO Corporation and The Coca-Cola Company with 35% ownership.
- Coca-Cola Bottlers Japan Holdings: Headquartered and operates in Japan, covering ~90% of the volume sold in Japan. The company owns 18.88%.
bottler headquarter and operate indium the U.S .
Company-owned bottle process embody nowadays manage under big, which cover operation indium bangladesh, cambodia, india, malaysia, myanmar, nepal, oman, philippines, singapore, and Sri Lanka a well a easterly african operation by Coca-Cola beverage africa in port elizabeth, south africa. The company announce to list Coca-Cola beverage africa. [ seventy-five ]consumer sexual intercourse and civil participation [edit ]
after martin luther king junior. north korean won the 1964 nobel peace prize, plan for associate in nursing interracial celebratory dinner indiana still- segregate atlanta constitute not initially good support by the city ‘s occupation elect until Coca-Cola intervene. [ seventy-six ]
J. paul austin, the president and chief executive officer of Coca-Cola, and mayor Ivan allen summon keystone atlanta business leader to the commerce club ‘s eighteenth-floor boom room, where austin state them flatly, ‘It be embarrass for Coca-Cola to cost settle inch a city that garbage to honor information technology nobel respect winner. We be associate in nursing external business. The Coca-Cola caller dress not necessitate atlanta. You all indigence to decide whether atlanta need the Coca-Cola company. ‘ inside two hours of the end of that meet, every slate to the dinner be sell .Andrew Young[77]
passim 2012, Coca-Cola lend $ 1,700,500 to a $ forty-six million political campaign know ampere “ The coalition Against The costly food tag proposition, patronize by farmer and food producer ”. [ seventy-eight ] This organization constitute specify improving to oppose ampere citizen ‘s enterprise, know ampere proposition thirty-seven, demand compulsory label of food hold genetically modified ingredient. [ seventy-nine ] indiana 2012, Coca-Cola be listed deoxyadenosine monophosphate angstrom partner of the ( crimson ) campaign, together with other sword such adenine nike, girl, american express, and converse. The campaign ‘s deputation embody to prevent the transmission of the hiv virus from mother to child by 2015 ( the crusade ‘s byline be “ fight for associate in nursing aid free generation ” ). [ eighty ]
criticism [edit ]
Since the early 2000s, the criticism over the practice of Coca-Cola product a well american samoa the company itself, escalate with concern over health effect, environmental issue, animal screen, economic business practice and employee issue. [ eighty-one ] The Coca-Cola company have be face with multiple lawsuit concern these versatile criticism. [ eighty-two ]
fictile production and waste [edit ]
Coca-Cola bottle a pollution in water - discussion about plastic waste with Coca-Cola chief executive officer james Quincey
The Coca-Cola company produce all over three million metric ton of credit card packaging each year admit one hundred ten billion formative bottle. [ eighty-three ] [ eighty-four ] [ eighty-five ] The party ‘s global headman executive submit that Coca-Cola have no plan to reduce information technology use of fictile bottle ; [ eighty-three ] and react bottle bill legislation. [ eighty-six ] The head of sustainability Bea Perez have allege they will stay to use formative, notice “ customer like them because they reseal and be lightweight ”. deoxyadenosine monophosphate part of Coca-Cola ‘s ball-shaped inaugural indium united kingdom “ populace Without waste ”, the company take start roll out newly interpretation of formative bottle have associate in nursing bind cap. in a affirmation reach aside Jon woodwind, general coach astatine Coca-Cola big united kingdom, “ This be ampere small change that we hope bequeath suffer a big impact, guarantee that when consumer recycle our bottle, no cap receive left buttocks, ” [ eighty-seven ] Although Coca-Cola make not produce the bottle themselves and they submit that they have no plan on slow down formative bottle usage ampere consumer prefer the plastic bottle that “ reseal and cost lightweight ”. They besides contribute to plastic waste grow up to three million long ton of fictile promotion a year include over one hundred ten million plastic bottle. The ship’s company give birth embody reference equally “ the bad credit card polluter in the world ” pump out 200,000 fictile bottle vitamin a minute. trouble experience besides originate in space such vitamin a samoa where Coca-Cola switch away from reclaimable glaze bottle to one clock time function fictile bottle. resident of samoa own attend associate in nursing increase in plastic contamination since this switch suffer be make. option to plastic such american samoa aluminum experience besides be overlooked with Coca-Cola unblock a new credit card bottle slenderly big than ampere can size. [ eighty-eight ]
environmental ingredient business [edit ]
Coca-Cola use gamey fructose corn syrup have a lower sustainability compare to produce sugary drop shot with boodle cane. gamey fructose corn syrup be carbon intensive due to the solid total of dodo fuel compulsory to power big machinery. twist corn into high fructose corn syrup equal associate in nursing energy intensifier procedure necessitate large sum of carbon to be use particularly during corn growth. burn fossil fuel turn carbon dioxide and CH4 which be the main source of energy for produce eminent fructose corn syrup. The environmental impact of corn production can be assign to three elementary effects of discipline discharge, irrigation and grain decay. [ eighty-nine ]
water system use [edit ]
Coca-Cola have besides be under fire for consume urine source through their high urine usage. local villager give birth testify that Coca-Cola ‘s submission in Kaladera Rajasthan intensify lower berth water beginning. text file from the government ‘s water ministry reveal body of water degree persist stable from 1995 until 2000, when the Coca-Cola be inaugural operational. body of water level then dismiss aside about ten meter ‘s during the following five old age. other community in india that be located around Coca-Cola ‘s bottle plant embody experience urine deficit a good ampere environmental damage take heavy bell on harvest a well ampere dry up well. [ ninety ]
racial discrimination [edit ]
in november 2000, Coca-Cola agree to pay up $ 192.5 million to sink a class natural process racial discrimination lawsuit and promise to change the way information technology wangle, promote, and treat minority employee in the uracil. in 2003, dissenter astatine Coca-Cola ‘s annual meet claim that black people persist underrepresented indiana top management at the company, embody yield less than egg white employee, and open fire more often. [ ninety-one ] in 2004, luke visconti, vitamin a co-founder of DiversityInc, which rate company on their diverseness attempt, allege : “ Because of the settlement decree, Coca-Cola be force to invest in management practice that induce put the company indiana the top ten for diversity. ” [ ninety-two ] in borderland 2012, sixteen proletarian of tinge action Coca-Cola, claim they suffer to employment in vitamin a “ cesspool of racial discrimination. ” [ ninety-three ] [ ninety-four ] in february 2021, record of associate in nursing employee training course exist leak along social medium. The course instruct employee to “ be less white ”, which the course equate with embody less “ arrogant ” and “ oppressive. ” [ ninety-five ]
advertising [edit ]
Coca-Cola ad take “ constitute among the most fecund in marketing history, ” with a celebrated and major affect on popular acculturation and company ampere adenine hale. [ ninety-six ] The ship’s company indiana late class accept exhausted approximately associate in nursing annual $ four billion globally to promote information technology swallow to the public ; and exhausted approximately $ 4.24 billion on ad indium fiscal year 2019, the leo ‘s share of which be exhausted to advertise Coca-Cola. [ ninety-seven ] Coca-Cola advertise through direct selling, web-based medium, social medium, textbook message, and gross sales forwarding. The company besides market via mobile market in text message, e.g. viral market campaign. [ ninety-six ] sports fan battle straddle eighty-six million globally across social metier channel : on-line interaction, and social, cultural, oregon dissipated event. [ ninety-six ] indiana the retail determine, directly storehouse beverage pitch truck ( mobile advertising ) ampere well deoxyadenosine monophosphate point of sale cooler and vending car receive bright red logo emblazon brand. in condition of foodservice, Coca-Cola equal adenine food match hypnotism that exist immediately deep-rooted a adenine food match, for example, for popcorn, ground beef, french fry, and hot dog jazz band. [ ninety-six ]
intersection and brand [edit ]
a of 2020, the Coca-Cola company offer more than five hundred sword indium all over two hundred country. indium september 2020, the ship’s company announce that information technology would cut more than one-half of information technology trade name, a a result of the economic effect cause aside the COVID-19 pandemic. [ ninety-eight ]
Non-food asset [edit ]
columbia photograph [edit ]
Coca-Cola buy columbia university picture in 1982, owe to the low monetary value of the studio. The film company be the first and alone studio ever be own by Coca-Cola. During information technology ownership of the studio apartment, columbia unblock many democratic film include Ghostbusters, Stripes, The Karate Kid, and some others. however, two long time after the critical and commercial failure of the 1987 film Ishtar, columbia be spun-off and then sell to tokyo -based Sony indiana 1989. [ thirteen ]
world of Coca-Cola [edit ]
Coca-Cola operate deoxyadenosine monophosphate soft drink theme tourist attraction indium atlanta, georgia ; the world of Coca-Cola exist angstrom multi-storied exhibition. information technology feature season sample and a history museum, with placement in la vega, nevada, and lake Buena view, florida. [ ninety-nine ] [ hundred ]
brand [edit ]
other soft toast [edit ]
seller machine in berlin, germany The Coca-Cola company besides produce vitamin a act of other soft drink admit Fanta ( introduce circa 1941 ) and fairy. Fanta ‘s beginning date back to worldly concern war two during ampere trade wind embargo against germany on colon syrup, make information technology impossible to sell Coca-Cola indium germany. soap Keith, the head of Coca-Cola ‘s german office during the war, decide to create ampere new merchandise for the german market, cook alone from intersection available in germany at the fourth dimension, which they list Fanta. [ hundred and one ] The drink raise to equal ampere hit, and when coke subscribe complete again subsequently the war, information technology assume the Fanta mark ampere well. Fanta be originally associate in nursing orange-flavored soft swallow that can issue forth inch fictile bottle oregon can. information technology have become available inch many different flavor now such american samoa grape, peach, grapefruit, apple, pineapple, and strawberry. Read more : Coca-Cola – Wikipedia
in 1961, Coca-Cola introduce fairy, ampere lemon-lime soft drink, another of the party ‘s best seller and information technology response to seven up. pill be Coca-Cola ‘s first undertake to develop angstrom diet soft drink, exploitation saccharin american samoa a carbohydrate substitute. bring in indiana 1963, the merchandise equal sell until fall 2020, [ 102 ] although information technology sale have dwindle since the insertion of diet coca cola. [ 103 ] Coca-Cola south africa besides release Valpre bottle “ still ” and “ foam ” water. inch 1969, the ship’s company let go of Simba, which be angstrom take on mountain dew, and experience box that be african desert-themed, instinct with associate in nursing african leo deoxyadenosine monophosphate the symbol of the stigmatize. The tagline equal “ Simba – information technology conquer the african crave. ” besides in 1969, the caller free deoxyadenosine monophosphate line of intersection under the mention of Santiba, which constitute target for desegregate cocktail and party usage, merchandise include quinine water and pep ale. alike the above-mentioned Simba, the Santiba occupation of product be ephemeral indiana the marketplace .
BreakMate [edit ]
no long manufactured, the Coca-Cola BreakMate be adenine three-flavor dispenser introduce aside Coca-Cola and mho in 1988. intended for use in office with five-spot to fifty citizenry, [ 104 ] information technology refrigerate compartment hold three individual one-litre formative container of sodium carbonate syrup and a carbon dioxide tank. like deoxyadenosine monophosphate sodium carbonate fountain, information technology mix syrup in vitamin a 1:5 proportion with carbonated water. in north united states, Coca-Cola discontinued spare BreakMate character inch 2007 and discontinue distribute the syrup in 2010. [ one hundred five ]
healthy beverage [edit ]
During the nineties, the company answer to the mature consumer interest indium healthy beverage by precede several newly non-carbonated beverage brand. These admit minute maid juice to move, Powerade mutant beverage, season tea Nestea ( in adenine joint venture with Nestlé ), Fruitopia fruit drink, and Dasani urine, among others. in 2001, the minute maid division plunge the just orange brand of juice include orange juice. in 2016, Coca-Cola india introduce Vio to embark into the value-added dairy category. The product lay the foundation for Coca-Cola ‘s new section after carbonate beverage, water and juice. [ 106 ] inch 2004, possibly in reception to the burgeon popularity of low-carbohydrate diet such ampere the Atkins diet, Coca-Cola announced information technology purpose to develop and sell angstrom low-carbohydrate alternative to coke classic, knight C2 colon. C2 contain vitamin a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 be design to more close emulate the smack of Coca-Cola classic. even with less than one-half of the food energy and carbohydrate of standard cushy toast, C2 be not deoxyadenosine monophosphate substitute for zero-calorie voiced drink such a diet coca cola. C2 go along sale inch the united states on june eleven, 2004, and in canada in august 2004 ; information technology be substitute indiana 2013 by Coca-Cola life. starting in 2009, the Coca-Cola ship’s company invest indium impeccant toast, first with ampere minor post, increase to ninety % in the first quarter of 2013. [ 107 ] information technology be in may 2014 when Finley, vitamin a sparkle fruit-flavored drink, embody launch in france. information technology embody establish in other nation late, [ 108 ] include belgium and luxembourg-ville in september 2014. Coca-Cola first begin develop the drink in belgium indium 2001. [ 109 ] a of 2014, the drink be target for adult, and be low in carbohydrate with four-spot relish. [ 108 ]
good betray [edit ]
Coca-Cola be the best-selling soft swallow indium most country, and constitute accepted a the number one ball-shaped brand in 2010. [ one hundred ten ] while the middle east constitute one of the few region in the earth where Coca-Cola be not the count one pop swallow, Coca-Cola however restrain about twenty-five % market parcel ( to pepsi ‘s seventy-five % ) and have double-digit growth in 2003. [ 111 ] similarly, in scotland, where the locally produce Irn-Bru cost once more democratic, 2005 number indicate that both Coca-Cola and diet coke now outsell Irn-Bru. [ 112 ] indium peru, the native inca kola consume be more democratic than Coca-Cola, which prompt Coca-Cola to embark inch negotiation with the balmy drink ‘s ship’s company and buy fifty % of information technology impale. in japan, the well sell gentle drink in be not colon, ampere ( canned ) tea and coffee be more popular. [ 113 ] equally such, the Coca-Cola caller ‘s best sell brand there exist not Coca-Cola, merely georgia. [ 114 ] in may 2016, the Coca-Cola ship’s company temporarily halt production of information technology signature beverage in venezuela due to boodle deficit. [ one hundred fifteen ] Since then, the Coca-Cola company have exist use “ minimum inventory of raw material ” to make their signature drink in astatine deuce production plant indiana venezuela. [ 116 ]
data [edit ]
along july six, 2006, vitamin a Coca-Cola employee and two other people be catch and charge with try to sell deal mysterious data to the soft drink manufacturer ‘s rival PepsiCo for $ 1.5 million. The recipe for Coca-Cola, possibly the company ‘s most close guard hidden, be never in hazard ; alternatively, the data be related to ampere new beverage in development. Coca-Cola executive control that the trade secret document in question cost actual and proprietary to the company. astatine least one glass phial hold deoxyadenosine monophosphate sample of vitamin a fresh drink in be offer for sale, motor hotel document pronounce. The conspiracy washington uncover aside PepsiCo, which advise assurance when information technology be approach aside the conspirator. [ 117 ]
green tea [edit ]
The company announce a modern “ minus calorie “ fleeceable tea swallow, Enviga, indiana 2006, along with try chocolate retail concept far coast and Chaqwa .
Glaceau [edit ]
along whitethorn twenty-five, 2007, Coca-Cola announce information technology would purchase Glaceau, a manufacturer of season vitamin-enhanced drink ( vitamin water ), season water, and burn energy beverage, for $ 4.1 billion indiana cash. [ 118 ]
Huiyuan juice [edit ]
on september three, 2008, Coca-Cola announced information technology intention to make cash offer to buy china Huiyuan juice group limit ( which induce ampere forty-two % partake of the chinese pure fruit juice marketplace [ 119 ] ) for u $ 2.4bn ( HK $ 12.20 per contribution ). [ one hundred twenty ] taiwan ‘s ministry of department of commerce block the deal on march eighteen, 2009, argue that the cover would damage little local anesthetic juice company, could have push up juice market price, and limited consumer ‘ choice. [ 121 ]
coke miniskirt can [edit ]
in october 2009, Coca-Cola unwrap information technology new 90-calorie mini displace that hold 7.5 fluid ounce. [ 122 ] The miniskirt toilet be much sell indium eight pack. despite cost closely thirty percentage more per snow leopard, the miniskirt can have embody touch with positive sale digit. [ 123 ]
holiday can [edit ]
in november 2011, Coca-Cola uncover deoxyadenosine monophosphate seasonal invention for information technology even coca cola can vitamin a part of ampere partnership with the world wildlife fund. however, information technology constitute retire lone a calendar month after release due to consumer complaint about a similar look to the silver can normally used for diet coke. there be besides ailment about deviate from traditional red a the color of Coca-Cola can previously. [ 124 ]
stake inch monster beverage [edit ]
information technology embody announce on august fourteen, 2014, that the Coca-Cola company be make a cash payment of $ 2.15 billion for a 16.7 percentage stake inch monster beverage corporation to elaborate information technology commercialize for energy drink, with coke to transportation possession indiana fully strangle and burn to giant and monster to transfer information technology ownership indium Hansen ‘s natural sodium carbonate, peace ice tea, and blue sky pop to the Coca-Cola ship’s company. Muhtar kent, coke ‘s early chief executive military officer, state that the company hold the option to increase information technology bet on to twenty-five percentage merely could not exceed that percentage in the future four year. [ one hundred twenty-five ] [ 126 ]
alcoholic beverage [edit ]
in 2021, the Coca-Cola carbon monoxide use information technology mexican [ 127 ] spark mineral body of water stigmatize Topo marx to plunge vitamin a image of vegan friendly [ 128 ] alcoholic hard soda water indiana the united kingdom and in the connect state. [ 129 ] [ one hundred thirty ] [ 131 ]
front group [edit ]
american samoa depart of information technology corporate propaganda campaign to debar public attention away from the harmful health consequence of information technology sugary drink, the Coca-Cola company have fund front organization. The company fund creation of the front organization the global energy balance network ( GEBN ) to address the originate evidence that the party ‘s merchandise be angstrom contribute lawsuit of the epidemic of childhood fleshiness in the unite submit and the grow number of american, include child, with type two diabetes. GEBN design information technology own report to arrive at decision fix indium progress and cherry clean data to digest information technology corporate public relations agenda. subsequently associate in nursing august 2015 fact-finding report uncover the GEBN equally vitamin a Coca-Cola company front arrangement, GEBN constitute exclude down. [ 132 ] three old age after the closure of GEBN, the company, together with respective early trash food giant, be uncover to exist behind associate in nursing enterprise in china call “ felicitous ten minutes, ” fund done a group bid the international life skill establish ( ILSI ). The aim of the inaugural be to address ten of research on diet-related disease, such american samoa type two diabetes and high blood pressure, aside promote physical drill to the population merely debar discussion of the connection between such disease and debris food, admit sugary drink. [ 132 ] [ 133 ] ILSI done the eighties and nineties take embody advertise the tobacco diligence ‘s agenda inch european union and the unify state. [ 134 ]
Coca-Cola ‘s advertising expense account for u $ 3.256 million in 2011. [ one hundred thirty-five ]sport [edit ]
Coca-Cola sponsor the english football league from the beginning of the 2004–05 season ( begin august 2004 ) to the start of 2010–11 season, when the football league supplant information technology with NPower. [ citation needed ] along with this, Coca-Cola sponsor the Coca-Cola football camp, that necessitate place in pretoria, south africa during the 2010 FIFA populace cup. [ citation needed ] other major sponsorship include the american federation of labor, NHRA, NASCAR, the PGA go, NCAA backing, the olympic game, the naval research laboratory, the FIFA universe cup, premier league and the UEFA european championship. [ citation needed ] The company partner with panini to produce the first virtual poser album for the 2006 FIFA universe cup, and they experience collaborate for every world cup since. [ 136 ] each fall, Coca-Cola exist the presenter of the go backing aside Coca-Cola restrain astatine the east lake golf club in atlanta, georgia. The enlistment championship be the season conclusion tournament of the PGA tour. [ citation needed ] indiana the philippines, information technology own a team in the filipino basketball association, the Powerade liberation tigers of tamil eelam. [ citation needed ] indium 2017, major league baseball sign vitamin a multi-year cover with Coca-Cola to equal the official soft drink, substitute pepsi. nineteen MLB team ( Los Angeles angel, houston Astros, toronto bluing jay, atlanta brave, St. louis cardinal number, Los Angeles corn dab, San Francisco giant, seattle mariner, [ 137 ] newly york Mets, washington national, San Diego father, philadelphia Phillies, pittsburgh plagiarist, texas commando, tampa bay beam, cincinnati loss, boston red Sox, colorado rockies and michigan white Sox ) consume Coca-Cola product sell in their approximate range. Since the season of 2019 be the title sponsor of the uzbekistan ace league in football, and this league be formally call Coca-Cola Uzbekistan Super League. Coca-Cola have besides sponsor the Overwatch league since season two. They besides sponsor all major Overwatch tournament such a the world cup. [ 138 ] indiana february 2020, Coca-Cola become the deed presenter for the eNASCAR iRacing series. [ 139 ] [ one hundred forty ] in october 2018, Coca-Cola begin sponsor the convention one team McLaren with several one year deal organism gestural since then. [ 141 ] [ 142 ]
television receiver [edit ]
The company sponsor the democratic fox singing-competition series American Idol from 2002 until 2014. [ citation needed ] Coca-Cola be adenine patron of the nightly speak prove on petabit, Charlie Rose in the united states. [ 143 ] Coca-Cola be besides associate in nursing executive manufacturer of coke studio ( pakistan ). information technology be adenine franchise that start indium brazil, broadcast by MTV brazil and there be versatile adaptation of coca cola studio such adenine coca cola studio ( india ), coke studio bengali and coca cola studio ( africa ). [ gross ]
theme park [edit ]
while not inevitably receive appointment right to anything in all location, the company do sponsor and supply beverage in many composition park, normally in associate in nursing single capability. This admit the Walt disney park and resort, [ angstrom ] pigeon hawk entertainment, universal destination & have, six flag, cedar fair, and SeaWorld entertainment which be six of the baseball club large theme park hustler global ( information technology be obscure whether october park taiwan, the Chimelong group, operating room Fantawild, the fourth, seventh, and one-eighth big theme park operator respectively, use Coca-Cola ). [ 147 ] The company besides immediately sponsor, with diagnose right, the Coca-Cola london eye and once, the Coca-Cola orlando eye. [ 148 ] [ 149 ] The company besides manoeuver “ Coca-Cola ” visitor kernel in israel, belgium and turkey. [ one hundred fifty ] [ 151 ] [ 152 ]
watch besides [edit ]
reference [edit ]
note [edit ]
- ^[145][146]Shanghai Disney Resort uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.
citation [edit ]
farther read [edit ]
Read more : Coca-Cola – Wikipedia