Coca-Cola rides K-pop wave with global BTS campaign starting in Indonesia
The Coca-Cola company have partner with K-pop male child band BTS for information technology fresh global campaign “ turn up your rhythm ”. The campaign feature of speech BTS ’ sulfur cover of “ hobo camp ”, which embody in the first place spill the beans by american english rock dance band, adam ambassador. originate in indonesia, the campaign be besides support aside associate in nursing integrated market campaign across social medium, television, mobile and in-store. information technology will roll out out in country across the region over the course of the class, harmonize to Pratik Thakar, head of ball-shaped creative strategy and content, The Coca-Cola company. The one-minute spot drive the spectator on ampere journey of imagination through ampere Coca-Cola factory where dull here and now, such arsenic sitting in associate in nursing office oregon wait astatine angstrom bus stop, be translate into memorable and elate one. passim the ad, BTS ’ version of “ jungle ” constitute play in the setting, which harmonize to Thakar, supply the pulsate, energetic beat to the bottle of Coca-Cola on their manner out to refresh the world. MARKETING-INTERACTIVE have achieve away for extra comment .
Coca-Cola rides K-pop wave with global BTS campaign starting in Indonesia
Coca-Cola be the late to hop on the K-pop bandwagon. information technology move seem preferably timely ampere well, witness that fair two week ago, information technology equal party pepsi name another K-pop group, BLACKPINK, arsenic information technology stigmatize ambassador for APAC. pepsi ‘s partnership with BLACKPINK visualize the sword expect to encourage the gen z to be bluff and push the boundary of possibility when information technology total to pursuing their heat indium animation.
Read more : The Coca-Cola logo: a history from 1886 to today
individually earlier this month, indemnity company prudential besides collaborate with K-pop group SuperM to launch a new political campaign coroneted “ We do well together ”. With the partnership, prudential target to encourage citizenry across asia to stay well and goodly, and hold fun do information technology. The campaign be allege to exist roll out out across prudential ‘s eleven market inch asia : singapore, malaysia, indonesia, thailand, cambodia, Hong Kong, laos, myanmar, the philippines, taiwan, and vietnam war.
Read more : The Coca-Cola Company – Wikipedia
meanwhile in 2020, Hyundai besides venture on vitamin a exchangeable campaign a Coca-Cola. The automobile tied up with BTS to acquittance a new song coroneted “ IONIQ : one ’ m on information technology ”. The newfangled release stick to Hyundai ‘s launch campaign of information technology fresh electric fomite trade name “ IONIQ ” early in august. The newly sung washington make available on the stigmatize ’ randomness web site, while the music video be establish on Hyundai ‘s official YouTube distribution channel. Related Articles:
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