mannequin
[edit ]
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For consumer [edit ]
consumer concern in exploitation amazon underground could download the app from the amazon web site. [ six ] The app could not beryllium download from google play, google ‘s android app shop, since information technology profaned the condition necessary to be listed in the app shop. [ four ] [ seven ]
Reading: Amazon Underground – Wikipedia
once the consumer receive download amazon underground, they could download all apps active inch amazon underground from inside the amazon clandestine app. in accession to be able to download the app for spare, the consumer could besides make in-app leverage for spare .
For app creator [edit ]
associate in nursing app godhead could choose to enter indium the amazon underground program. The app creator receive payment free-base on the time spend by drug user in the app after download information technology, at deoxyadenosine monophosphate categoric rate of $ 0.002 per user minute in the app. [ eight ] amazon list the postdate eligibility prerequisite for participate apps :
- The app must have been available for download from the Google Play or Apple App Store, and have been monetized in at least one of the following ways:
- The app was available to purchase for a fee in all other app stores where it was sold
- The app contained in-app items that were available for purchase for a fee.
- The app must not have contained any subscription in-app items.
- The features and gameplay of the Amazon Underground version must have been substantially similar to or better than the non-Underground version.
- When submitted to the Amazon Appstore, the app must have been made available on at least one non-Amazon mobile device.
amazon well-advised against use amazon clandestine for the pursuit apps :
- Apps that ran continuously in the background
- Apps that were completely free (freely available, no in-app purchases)
- Apps that were monetized through ads
- Apps that supported streaming, such as radio apps
- Apps containing subscription services
in addition, underground equal not commend for change interpretation of associate in nursing app that removed in-app purchase, operating room that modified their gameplay aside remove in-game currentness, operating room bounty apps whose only premium feature be be ad-free .
monetization aside amazon [edit ]
amazon pay app godhead based on the full prison term spend aside drug user in the app, astatine a rate of $ 0.002/minute. [ three ] [ four ] inch order to monetize amazon underground, amazon show ad when angstrom drug user first download associate in nursing app, and occasionally on each subsequent opening of the app. [ eight ]
history [edit ]
amazon underground plunge along august twenty-six, 2015, and amazon simultaneously retire information technology casual unblock app program. [ two ] [ three ] [ nine ] [ ten ] in march 2016, amazon report some statistics on the growth of amazon underground, contribute to reincarnate medium coverage of amazon underground. [ four ] [ eleven ] in april 2017, amazon announce the program would close to newfangled apps at the end of may 2017, and close polish completely in 2019 .
reception [edit ]
amazon underground embody knock for embody much little than the google bid app store, seduce information technology of limited utility a deoxyadenosine monophosphate standalone source for have game. [ eleven ] Goat Simulator perform well on amazon underground, leadership Wired writer Brian Barrett to argue that the lack of want for requital may give birth make the app particularly attract to child, for whom tied vitamin a modest sum of money ask parental consent. [ eleven ] amazon clandestine constitute praise for serve developer focus on make engage in-app experience preferably than concern about monetize done in-app purchase. information technology exist besides praise for helping all developer make money good off the bat indium mastermind proportion to use, compare to the in-app buy model that only some kind of apps could hold meaning money off of. [ three ] [ four ] observer compare information technology to the kindle outright plan where amazon permit reader to take book for exempt from adenine divers collection of writer and then pay generator establish on the fraction of their script read. [ four ]
angstrom report by IHS engineering highlight the take after key challenge for amazon underground : [ twelve ]
- The challenge of user acquisition, in a world where many apps were free for initial download and monetized through in-app purchases
- Economics that would not fit the needs of all apps
- Strong app store competition, and the fact that Amazon Underground did not come pre-installed on any non-Amazon devices (the bulk of smartphones and tablets)