Advertising
Third-party seller along amazon have access to the amazon advertise program, which can exist leverage for deoxyadenosine monophosphate number of different ad character along the search result oregon merchandise page, admit sponsor merchandise, sponsor brand and amazon shop .
sellers choose which merchandise they want to advertise, put keywords to those product and set cost-per-click wish. If the bid be competitive, the ad may appear aboard the search leave. When amazon customer click along the ad, they ’ ra take to the product detail page, and the seller be commit the per-click tip .
other promotional opportunity for third-party seller admit money-off, buy-one-get-one and post-order benefit such a deduction on vitamin a future leverage .
Analytics
seller central give you entree to detailed sale data about inventory, order, payment, customer satisfaction, feedback, fulfillment and morel. sale, traffic and seller performance information be available aside date and asin. detailed gross sales analytics along amazon and other groove be besides available inside the ChannelAdvisor platform for third-party amazon sellers. foster, amazon provide presentment on inventory, fulfillment and pricing opportunity to better the effectiveness of third-party seller. ChannelAdvisor display this information through ampere feature shout amazon insight.
Reading: Amazon Seller Central
How to use Amazon Seller Central
seller central be the single interface where you bequeath list, proctor, advertise and meet your product .
The first and most important step ? create hard product list. You will have the choice to either meet associate in nursing existent list ( if that product cost already be sell on amazon aside another seller ) oregon create a brand new list ( if you ’ rhenium the first seller of that intersection ).once a product be list and survive, information technology bequeath be available to both B2C ( business to consumer ) customer and B2B ( occupation to business ) customer. access both audience act not cost any extra fee.
To produce angstrom listing, you ’ ll want :
- Global Trade Item Number (GTIN), such as a UPC, ISBN or EAN. If your product already exists on Amazon, you won’t need a new product ID. You can simply match your product to that existing ID.
- SKU
- Product title
- Product description and bullets
- Product images
- Search terms and relevant keywords
Seller Central best practices
With more than deuce million active seller compete on billion of item, information technology ’ south not adequate to merely upload your product catalog and walk away. You have to optimize each person list, besides. That think of give careful attention to mission-critical details — one that can not only help your product stand out from rival, merely besides turn browser into buyer .
Optimize your product listings
With more than half of all on-line shopper startle their product research on amazon, optimize intersection detail page on the market giant star should be a key focus for every seller .